FREE Webinar: 8 Steps to Getting and Retaining New Patients
Jun 13th
Many doctors have a difficult time attracting and retaining patients year round. Knowing how to reach out to patients and market your practice effectively is one of the keys to success in this rapidly-changing – and highly competitive – industry. Even if you have extensive experience and advanced skills in your field, you need to employ the right marketing strategies to attract and retain high-quality patients.
Join us on Wednesday, July 10 at 1 p.m. EST for our FREE webinar, “8 Steps to Getting and Retaining New Patients” with guest speaker Dr. Drew Stevens of CEO Stevens Consulting Group.
Dr. Stevens is a world-renowned practice management and chiropractic marketing coach and has helped many doctors succeed with the right practice management-marketing approach.
Dr. Stevens will cover the following;
- How to create a compelling message that attracts the right patients to you
- The four key reasons why patients are not coming fast enough
- Three valuable techniques that build awareness
- Four methods that retain patients and create new volume
You’ll learn what it really takes to reach out to patients and build a successful practice — even during your typical slow season. Dr. Stevens works with physicians and medical professionals who struggle with revenue and he has transformed them into wealthy professionals. He has helped thousands of professionals reach billions of dollars in new revenue with a strategic process that makes the practice more efficient and gives medical professionals the financial freedom they want.
Dr. Stevens runs one of the most prominent and visible practice management firms in the United States. He is the author of six books including the latest, “Practice Acceleration!”
Register for this FREE webinar NOW!
Talk to one of our PracticeDock online marketing specialists for even more ideas for marketing your practice.
More content you may be interested in:
New Book Release: ‘Practice Acceleration’ by Drew Stevens, PhD
Jun 6th
Are you struggling to keep your practice busy year round? Are you tired of trying different marketing strategies that never really seem to work? Don’t miss Dr. Drew Stevens’ new book, “Practice Acceleration!”, available in both print and eBook formats.
Dr. Stevens is a renowned practice management consultant and has written this book for chiropractic professionals. These principals can also be applied to all medical practices to accelerate growth and increase revenue.
Dr. Stevens provides all the guidance you need to build or expand your business, and offers a blueprint for success that any practice can use to turn their business around.
The book covers the following key points:
- Foundations of a successful medical practice
- Creating awareness that brings patients to the reception area
- Key processes that create efficiency and productivity
- Personal development for medical professionals
- Tips for accelerating future success
The book also has an appendix with templates and forms that will help you run your practice more effectively. It contains a set of pre-written letters, prioritization forms, a tracking spreadsheet, marketing activity templates, and contact lead sheets.
You can order ‘Practice Acceleration: Helping Chiropractors Maximize Patient Volume and Revenue’ here.
About Dr. Drew Stevens
Drew Stevens, PhD is a world-renowned practice management and chiropractic marketing coach. He has transformed struggling doctors into wealthy professionals by helping them discover how to run their practice like a business. He is one of the rare practice-management marketing experts who has more than 30 years of practical experience and advanced degrees in strategic marketing and branding. He works with physicians and medicos such as chiropractors to help them implement a process that makes their practice more efficient. He runs one of the most prominent practice management firms in the United States and is the author of six books.
Don’t miss our FREE webinar with Dr. Stevens, “8 Steps to Getting and Retaining New Patients” on July 10.
Need more ideas for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- How Site and Search Retargeting Can Increase Patient Leads
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Why Apologizing May Prevent Patients from Suing You
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
How Site and Search Retargeting Can Increase Patient Leads
May 30th
One of the biggest challenges with online marketing is attracting high-quality leads and customers that convert. PracticeDock has developed several effective online marketing tools for doctors and practices ready to move forward with an online marketing campaign, and our newest product — Site & Search Retargeting — is taking things one step further.
Site and search retargeting allows us to collect user data and use that information to create and run targeted ads. It relies on a site visitor’s search habits and activity, taking into account what types of keywords they are using to arrive at your site, and what they do when they reach a site.
Here’s a closer look at how site and search retargeting can increase patient leads:
How Site Retargeting Works
When a prospective patient visits your website, we can collect data (in the form of cookies) about that site visitor. Our technology captures and remembers the site visit and when that same patient surfs the Web and visits a site in the PracticeDock Display Network, our system will display a targeted ad. The prospective patient will see this ad and can click through to visit your website, fill out a contact form, or give your office a call.
How Search Retargeting Works
When a prospective patient enters a search term related to your business, such as “cosmetic dentists in Atlanta”, or “liposuction in Chicago”, they can click on a partner site and our technology will identify them by the search terms they used. As they continue surfing the Web and visit a site in the PracticeDock Display Network, a site in our network will recognize the patient and display a retargeted ad. At this point, the prospective patient will see the ad and can click through to visit your site.
The PracticeDock Display Network provides access to over 6 billion impressions per day and reaches 90% of the online audience. It’s an impactful way to attract those high-quality patients and reach patients that are likely to convert.
Learn more about PracticeDock Site & Search Retargeting here.
Need help with your online marketing campaign? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Content Marketing Tip: Use Infographics to Drive More Patient Leads
- LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
Content Marketing Tip: Use Infographics to Drive More Patient Leads
May 23rd
One of the biggest challenges many practices face when it comes to patient marketing is driving quality leads to their website. PracticeDock works with doctors across all specialties to create a customized and targeted online marketing campaign that increases leads and helps the practice grow.
We often recommend a content marketing strategy for our doctors because so many patients are interested in learning more about different procedures, how to prepare for treatment, and what to expect when they work with your practice. Attracting these patients with visual content such as an infographic can be a valuable part of your content strategy.
Why Infographics?
LocateADoc.com is our online physician directory and primary lead generation portal. We were recently featured on SearchEngineLand.com for our use of infographics to attract more patients to our own website. An infographic is essentially visual content — it contains valuable statistics, facts, and tips, and has a strong visual element with eye-catching graphics and pictures. We’ve created several infographics about plastic surgery trends, industry insights, and tips for patients in the past few months with considerable success.
Infographics Can Increase Patient Leads
One of our infographics, “Plastic Fantastic: What We Pay To Go Under the Knife”, published in November 2012 generated a 2,100% increase in leads compared to another infographic about breast self-exams published earlier that year. Our infographics have continued to generate new patient leads and are a powerful addition to the LocateADoc.com content marketing strategy.
We encourage our PracticeDock doctors to share these infographics on their own websites and blogs, and also to consider publishing infographics with their own data and statistics. Infographics can be a valuable addition your content marketing strategy and allow you to present valuable information in a visually creative way.
If you need help with your content marketing strategy, talk to one of our PracticeDock specialists today!
More content you may be interested in:
- LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Why Apologizing May Prevent Patients from Suing You
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
May 21st
Premier online physician directory by PracticeDock, LocateADoc.com is partnering with Lead management company, MyMedLeads. This integration will provide doctors with a seamless solution for capturing, managing and converting leads sent from LocateADoc.com.
LocateADoc.com currently has over 150,000 doctors listed in their online physician directory. The company’s own medical advisory board provides the wealth of research and reference material available on the website, making LocateADoc.com a trusted source for educational material. This usually translates into highly qualified leads that are well informed and more likely to convert into a patient.
“We are excited to partner with MyMedLeads.com. Over our 15 years in business, we know the challenges practices face with managing various lead sources,” said LocateADoc.com CEO, Glen Lubbert. “This partnership will provide doctors with the ability to attract new patients, track staff response time, conversion and provide real time ROI for all marketing efforts.”
MyMedLeads, a medical lead management software company, says that their lead management tools will now integrate with LocateADoc.com. LocateADoc.com is one of the leading patient and doctor referral sites that also provides a wealth of information on cosmetic surgery, plastic surgery and other elective procedures.
“LocateADoc.com has an outstanding reputation as a trusted patient referral network in the medical community and we?re very excited to be partnering with them,” said MyMedLeads CEO, Enrique Rangel. “This integration will support our shared mission of providing physicians with high quality leads that are more likely to convert to patients.”
Once a LocateADoc.com patient lead is delivered to the doctor’s office, MyMedLeads takes over to ensure staff members properly manage the lead to increase the likelihood of conversion. The software focuses on refining and optimizing the initial phase of getting leads to schedule a visit. Features like automated follow-up lists, call tracking, email marketing and text message reminders help streamline the pre-patient sales workflow process and ensure prospects are being consistently engaged.
MyMedLeads also provides robust tracking and reporting tools that show the effectiveness of individual marketing channels. “Doctors will now have a high-level view of their LocateADoc.com leads as they progress through the sales funnel,” added Rangel, “Lead activity logs and staff performance reports make it easy to analyze how leads are being handled and what changes could be made to accelerate the conversion rate on these leads.”
About LocateADoc.com
As the exclusive one-click doctor directory on the Internet, LocateADoc.com enables users to search and locate a doctor in their area. LocateADoc.com also allows visitors to obtain medical information on a wide variety of procedures, including some of the most comprehensive information on plastic surgery, cosmetic dentistry, and LASIK available. LocateADoc.com is a PracticeDock patient lead referral service.For more information, visit http://www.locateadoc.com or call (888)-834-8593.
About MyMedLeads.com
A comprehensive lead management tool for the medical industry that captures, manages, and converts prospects to patients. The MyMedLeads.com tool helps manage all inquiries (online & phone) so that you capture virtually 100% of your prospects. It measures the key response time of your staff, offers text
FREE Webinar: Improving Office Efficiencies and Growing Practice Revenues Through Effective Patient Communication
May 21st
How your practice interacts with every single patient that contacts you – whether it’s via email, by phone, or as
a walk-in guest – plays an important role in patient acquisition. The quality of your online and offline communications help to make that all-important first impression. Taking the time to improve all patient communications can help you grow your practice and overcome many common obstacles a medical practice faces in today’s competitive market.
Join us for this FREE webinar, “Improving Office Efficiencies and Growing Practice Revenues Through Effective Patient Communication”
WATCH NOW ON-DEMAND
Joseph Stith, the Director of Business Development and Product Engagement at Solutionreach and Ron Hartley, Business Development at SoultionReach lead this webinar to explain exactly how your practice can market effectively to all types of patients.
Key points covered in the webinar:
- The latest and most impactful marketing techniques for practices today
- How to reactivate and re-engage patients you thought you might have lost
- How to effectively leverage social media platforms
- One key secret to keeping your schedule full every day
Joseph and Ron will reveal the secrets to effective patient communication, and the types of communications that drive a more positive patient experience to increase practice revenues. He’ll also explore the value of social media for your practice, and share the best practices for keeping your patient engaged, educated, and in love with your practice.
Don’t miss out on this unique opportunity to discover what it really takes to run a “patient-centered” practice!
Need help marketing your practice online? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Why Apologizing May Prevent Patients from Suing You
Why Apologizing May Prevent Patients From Suing You
May 9th
The Boston Globe Magazine recently covered a story about an interesting link between doctors who admit they have made a mistake, and patients who are likely to sue the practitioner or practice. While many doctors are conditioned to be suspicious of malpractice claims, openly apologizing to the patient may be a step in a positive direction. According to the article, physicians who express some type of remorse or formally apologize for their mistake may end up with slightly more satisfied patients – and patients who are least likely to sue them.
As a medical provider or doctor, it is your responsibility to ensure that you are providing satisfactory services and addressing any concerns your patient may have. However, you may run into situations where you or one of your staff members makes a mistake and this mistake affects the outcome of a procedure or treatment. Even something as simple as neglecting to return a patient’s phone call or email can cause a high level of dissatisfaction that needs to be addressed.
A program at the University of Michigan encourages physicians to reveal their mistakes as early as possible and even offer compensation to patients who might have been harmed in some way. According to experts, revealing the mistake and addressing it swiftly can protect a doctor’s reputation and may even prevent a malpractice lawsuit.
A few ways to apologize for a mistake or error may include:
- Following up with a patient immediately after he or she has expressed their dissatisfaction, either via email or by phone
- Taking the time to understand what the patient is concerned about and why they are unhappy with the situation
- Correcting the issue with compensation or a discount on a corrective treatment or service
- Asking the patient to collaborate on a resolution
- Doing the work necessary to reach a mutual agreement with the patient
Need more tips or ideas for managing your practice? Talk to a PracticeDock online marketing specialist today.
More content you may be interested in:
- Best Practices for Capturing New Patient Leads
- Need Help Marketing Your Practice Online?
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
FREE Webinar: Attract More Patients with a Keyword Marketing Strategy
May 8th
Launching an online marketing campaign for your practice may require both a local and national approach. For example, a dental clinic might only be interested in attracting patients in the local community or neighborhood, while a cosmetic surgeon might be interested in attracting patients from around the country.
The Internet has changed the way patients search for your business and you need a targeted marketing strategy using paid listings, geo-targeting, and pay-per-click (PPC) advertising campaigns to maximize your reach.
Join us for a FREE webinar, “Attract More Patients with Google Search (and Other Targeted Keyword Online Marketing Strategies)” with Seth Winterer, PracticeDock’s Healthcare Digital Media Consultant, on Wednesday, May 15 at 1 p.m. EST.
We’ll discuss the most successful keyword marketing practices to attract more high-quality leads and maximize your marketing budget.
Key topics include:
- How to implement a Keyword Marketing Program (PPC Advertising)
- Why paid listings can be valuable for your practice
- How to set up a successful Google Adwords campaign
- The value of keyword research and how to incorporate keywords and phrases into your online marketing strategy
- How we can track response rates and tweak your marketing campaigns based on results
- How to maximize your online ad spending with paid listings, map listings, and top organic rankings on the major search engines
- The seven essentials of any effective online marketing campaign
- Understanding conversions
- …and more!
Reserve your spot for the FREE webinar NOW!
Need help with your online marketing strategy? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Infographic to Share with Your Patients: Shaping The Idea Of The Perfect Body
- On-Demand Webinar: Marketing Metrics – Getting the Most from Your Marketing Dollars
- Need Help Marketing Your Practice Online?
- Haptic Technology and the Future of Dental Training Programs
- Doctor Offers Virtual Consultations and Mobile Services to Patients
Public Relations / Interview Opportunities for Doctors – May 2013
May 8th
Like us on Facebook to be alerted when new posts are added. https://www.facebook.com/PracticeDock
Reporter looking for an expert in Medical office mgt – Communications strategies:
Contact Name: Adam Stone
Email: query-31oa@helpareporter.net
Media Outlet: O&P Almanac
Deadline: 12:00 PM EST – 12 May
Query: For O&P Almanac, this article looks at patient communications in a medical-office setting. Aimed specifically at the orthotics and prosthetics community, it will tackle administrative questions such as: How to talk to patients about missed appointment policies, or medical updates? Dealing with patients with limited English? How to handle appointment reminders? How new technologies can help with patient communications? I need an
expert with a solid understanding of medical office management.
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Need Urologists to Comment on Botox Treatments:
Name: M. Morris SkinSight
Email: query-31fb@helpareporter.net
Media Outlet: SkinSight
Deadline: 8:00 PM EST – 8 May
Query: I’m writing an article on the use of Botox for overactive bladders. I’d love to hear from urologists who can expand on the following questions:
Article: Botox for Overactive Bladder
1. Why is Botox used for an overactive bladder?
2. What are the side effects?
3. How to know if Botox will work on your overactive bladder?
4. What is the treatment plan?
Please get in touch and I’ll follow up with any additional information. Thanks!
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Like us on Facebook to be alerted when new posts are added. https://www.facebook.com/PracticeDock
Doctor Marketing Tips for Using the New Pinterest
May 2nd
Pinterest recently made several changes to its site to offer a better user experience. If your practice is active on Pinterest, you need to make sure you’re tweaking your social marketing strategy to accommodate for these changes. Pinterest has modified some of its core features and added a few new items that will change the way users interact with the site. If your practice is posting before and after photos, successful outcomes of procedures, or other content on this site, you’ll need to make a note of some of the latest changes.
Here are some doctor marketing tips for using the new Pinterest:
- Post very high-quality pictures. Pinterest has created larger pins so the images you see on the boards are slightly larger. This means that the quality of the images you post and share needs to be better than ever. Keep in mind that Pinterest users are more likely to be drawn to eye-catching images and pins with strong visual elements. Make sure you’re posting and sharing the highest quality images you have available.
- Review analytics regularly. The Analytics option is one of the newest features on Pinterest and gives you a much better idea of how many views or clicks your pins are getting, and how active your boards really are. Reviewing this data regularly will help you determine whether Pinterest marketing endeavors are working for you – or not. You’ll need to verify your website before you have access to the analytics section.
- Continue using the right hashtags. Pinterest has not disabled the hashtags feature so this can still be a great way to attract more users and generate interest in different types of content you post. Just make sure the hashtags are as simple as possible so that Pinterest users can find your content easily.
Need more tips and ideas for marketing your practice? Talk to a PracticeDock online marketing specialist today!
More content you may be interested in:
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Need Help Marketing Your Practice Online?
- Use Videos in News Releases for Better SEO
- Online Marketing Technology Enhances Patient Leads
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