Lead Generation Tips
Best Practices for Capturing New Patient Leads
Apr 5th
Attracting new patients to your practice may not be easy but there are several things any practice can do to build a solid patient base and continue generating leads via email, phone, and even the Internet. In fact, your online presence may be responsible for a significant percentage of leads you generate year after year.
The PracticeDock team of online marketing experts works with practices just like yours to build a strong online presence and also generate high-quality leads to help your practice grow. The next step is to convert those leads into patients, and we have tools and resources to help you with that as well.
Here are some tips and best practices for capturing new patient leads:
- Be quick to reply. Don’t wait more than 24 hours to respond to a lead when you can help it. Whether the inquiry comes via email, phone, or through an online contact form, make sure you have staff available to respond to the lead immediately. Waiting too long increases the chance that your prospective patient will go elsewhere.
- Be persistent. In most cases, calling back once is not enough. Research tells us that at least six call attempts increase your chances of converting that patient and booking an appointment.
- Consider the day. Some research also suggests that the best days to make initial contact are on Thursdays or Wednesdays. The best times to call are between 4 p.m. and 5 p.m., and the second best time to call is between 8 a.m. and 9 a.m. Plan your marketing and communications accordingly.
Need more patient lead generation ideas? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Need Help Marketing Your Practice Online?
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Online Marketing Technology Enhances Patient Leads
4 Easy Steps to Create a QR Code
Feb 7th
As more people adopt the habit of using their smartphones and mobile devices to jump online, it may be time to take a closer look at your online advertising efforts and incorporate QR codes to the mix.
Quick response barcodes (QR codes) are becoming more widely utilized as brands realize how effective it can be to engage customers in innovative new ways. A QR code can complement your print media advertising, such as posters, postcards, and even magazine articles, and will encourage the reader or viewer to scan the code to find out more about you or take advantage of a special offer.
Here are four easy steps to create a QR code:
Step 1: Find a QR Code Generator
There are now several QR code generators available and the best ones will allow you to track and analyze responses, and design something that is truly unique to your practice. Some of the popular code generators include Kaywa, Microsoft Tag, and GOQR.me.
Step 2: Link It to a Specific Event
If you’re promoting a special event or spotlighting a special offer, you?ll want to generate a unique code for that specific event or offer. This way, you’ll be able to track how many leads you generated by promoting that specific code.
Step 3: Do a Test Run
You’ll want to make sure that your code reads correctly by using free tools like QR Code Reader or even Google Goggles.
Step 4: Track Your Response Rates
You’ll need a system in place to track and analyze your response rates. How much traffic or how many leads did you actually get from the code? Are people heading to your website but not redeeming the offer or getting in touch with you? Try and figure out what behavior you are able to trigger with different codes, and determine what is working best for your practice.
Need more innovative ideas to promote your practice? Talk to a PracticeDock online marketing specialist today!
More content you may be interested in:
- LocateADoc.com Announces New Medical Advisory Board Members
- Need Help Marketing Your Practice Online?
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
- The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic
Public Relations / Interview Opportunities for Doctors – February 2013
Feb 2nd
Click here to “Like” us on Facebook to be alerted when new posts are added. https://www.facebook.com/PracticeDock
Leading online social media publication is looking for physicians who are actively using social media in their professional lives:
Email: query-2v6r@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST – 4 March
Query: Leading online social media publication is looking for physicians who are actively using social media in their professional lives. How do you use social media (Twitter, Facebook, Google+, LinkedIn, Pinterest, Yelp, Instagram, Flickr, Tumblr, blog, etc.) in your practice and what guidelines or pitfalls do you have to be aware of regarding social media in your profession? We are interested in either generalists or specialists in traditional medical fields.
Must have some kind of measurable result from your social media use over and above simply increasing fans, likes or followers. This does not have to be a monetary number, but must be measurable in some way. Increase in patients or patient referrals, increase in favorable reviews, increased communication with patients, decrease in wait times for patient questions, increase in speaking opportunities, etc., could all be measurable results if you have the numbers to back them up.
Requirements: We are looking primarily for traditional medical doctors, not chiropractors, acupuncturists or other holistic or alternative health practitioners for this story.
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DAYTIME TALK SHOW LOOKING FOR EXPERTS IN EVERY FIELD:
Email: query-2v2l@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST – 21 March
Query: LOOKING FOR EXPERTS FOR DAYTIME TALK SHOW DAYTIME LIFESTYLE TALK SHOW LOOKING TO BOOK EXPERTS IN EVERY FIELD! SHOW TOPICS RANGE FROM FOOD & NUTRITION, SEX & RELATIONSHIPS, BEAUTY & FASHION, BUSINESS & FINANCE AND MUCH, MUCH MORE! PLEASE RESPOND ASAP WITH YOUR NAME, AGE, PHOTO, CELL PHONE NUMBER, E-MAIL ADDRESS AND A BRIEF DESCRIPTION OF YOUR STORY/PRODUCT. PRIOR TV EXPERIENCE IS
A PLUS AND IF SO, PLEASE SEND ALONG ANY LINKS OF PAST TV EXPOSURE.
Requirements: MUST BE ABLE TO TRAVEL TO OUR NYC STUDIOS FOR A TAPING. WE DO NOT PAY TALENT FEES OR GIVE REIMBURSEMENT FOR TRAVEL EXPENSES.
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National magazine seeking experts who can chat about the history of fad diets:
Writer Name: Kate Ashford
Email: query-2v4c@helpareporter.net
Media Outlet: National magazine
Deadline: 5:00 PM EST – 27 February
Query: For an upcoming article in a national magazine, I’m seeking experts in the field of diet or food who can talk about dietary fads through time. For instance, the diet where you were supposed to chew your food dozens of times before swallowing, the grapefruit diet, cabbage soup diet, Atkins, tapeworm diet, cookie diet, Slim Fast diet, low-fat diet, the Zone, etc. Would like to discuss when these trends (and others) occurred and when (and why) they faded, if they have. On immediate deadline, so please email ASAP if you’re interested in contributing. For more about me and my recent work, please visit kateashford.com.
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Optometic Management magazine looking to interview Optometrists doing good/charity:
Reporter Name: Lisa Samalonis
Email: query-2v45@helpareporter.net
Media Outlet: Optometic Management
Deadline: 7:00 PM EST – 1 March
Query: I am looking for info/to interview several optometrists who are doing charity work (related or unrelated to their practice) and why these activities actually help them perform better at work, too. Need specific examples of charity work and life and work benefits.
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Major national parenting publication is looking to interview a Pediatric allergists/treating kids’ seasonal allergies with food:
Reporter Name: Gina Roberts-Grey National publication/news site
Email: query-2uzs@helpareporter.net
Media Outlet: National publication/news site
Deadline: 7:00 PM EST – 27 February
Query: For a major national parenting publication, I’m looking for allergists who treat pediatric seasonal (not food) allergies - prefer those who specialize in pediatric allergies – to discuss the benefits of using food in conjunction with shots and medicine to alleviate symptoms.
For instance how might foods with nutrients that are natural antihistamines be beneficial in a child’s diet during allergy season.
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National publication/news site looking for mental health experts as well as internists and specialists to comment on the dangers of adults lying to themselves about health-related issues and scenarios:
Name: Gina Roberts-Grey
Email: query-2uzu@helpareporter.net
Deadline: 7:00 PM EST – 27 February
Media Outlet: National publication/news site
Query: I’m looking for mental health experts as well as internists and specialists to comment on the dangers of adults lying to themselves about health-related issues and scenarios.
From the Pollyanna to the fatalistic — in other words, both “I never get sick” and “I’ll get sick no matter what.”Also things like lying to yourself that “I’m too old to get…” or “I’ve always been healthy I don’t need a physical…”
All are false, but are also a coping mechanism. So what are the physical and mental dangers of lying to yourself about your health? And how can people break the habit of lying to themselves about their health?
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Cataract & Refractive Surgery Today Magazine is looking to interview physicians using Internet/IT to interact with patients and advance your practice…
Reporter Name: Rochelle Nataloni
Reporter Email: RnK2020@comcast.net
Media Outlet: Cataract & Refractive Surgery Today
Deadline: 11:00 AM EST – 27 February
Query: I am looking for surgeons or medical practice execs who can talk about ways that their practice is using the Internet or other interactive technology to communicate with patients and grow their practice. If your practice is dedicated to eye care or cosmetic surgery, dentistry or an ‘elective’ procedure that’s a plus. If you can provide background ASAP via e-mail and perhaps answer specific questions via e-mail that’s also a plus. Reply to Rochelle at RnK2020@comcast.net
Requirements: I am looking for practices that are on the cutting edge of using IT to interact with patients. Everyone has a web site, facebook page, etc…I am looking for docs/practices that are a couple of steps ahead of their peers/competition. Reply to Rochelle at RnK2020@comcast.net
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Are you an allergy specialist or immunologist who helps people prepare for spring allergies?
Reporter Email: query-2uuf@helpareporter.net
Deadline: 4:00 PM – 25 February
Query: Looking for an expert to comment on ways to prepare for spring allergies. Article will be published on mainstream consumer health website.
Requirements: Must be able to respond via e-mail within 24 hours of submitting pitch.
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Reporter with Sesi Magazine looking to interview a OB/GYN about Things To Know About Your First Gynecologist Visit:
Submitted By: Shantaya Brinson
Title: Freelance Writer
Media Outlet: Sesi Magazine
Deadline: Sat, Feb 23, 2013 – 07:30 PM EST
Query: We are looking for an African-American gynecologist to answer some common concerns teen girls have about their first gynecologist visit. Topics covered will include the best age to make the first appointment, how to prepare, is the information confidential, and more. The article will be included in our Spring 2013 print issue. Sesi Magazine prides itself on being one of the only magazines directed towards African-American teen girls. Our pages – and our blog site – are filled with advice and articles on health, education, beauty, fashion and much, much more.
Respond to this: http://www.reporterconnection.com/index.php?p=pubse_response_query&qid=22007
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Chicago Health magazine looking to interview a OB/GYN to discuss pros/cons of wormwood steam spa services:
Reporter Name: Megy Karydes
Email: query-2uqn@helpareporter.net
Media Outlet: Chicago Health magazine
Deadline: 5:00 PM EST – 26 February
Query: Wormwood steam, also known as a vaginal steam bath, is said to do everything from reduce stress, fight infections, help with fertility and hemorrhoids, provide relief from menstrual cramps and backache and minimize cysts. Seeking input from Chicagoland OB/GYNs on whether they’ve heard of this steam bath/spa service and can provide thoughts on whether it can be helpful or hurtful in treating/managing the above symptoms/issues.
Requirements: Preferably Chicagoland based OB/GYNs but would be happy to hear from other OB/GYNs who have heard of this treatment and can comment on it.
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Swimmer Magazine looking to interview a nutrition expert for swimmers:
Name: Kristin Bender
Email: query-2u84@helpareporter.net
Media Outlet: Swimmer Magazine (USMS publication)
Deadline: 7:00 PM EST – 22 February
Query: I need a nutritionist who can talk about 10 foods YOU (competitive and serious swimmers) should NEVER eat and why.
Requirements: Should be someone who has worked with masters swimmers on health, fitness and nutrition. Others will be considered.
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Working Mother Magazine looking to interview multiple pediatrician’s on the following topics:
1. Looking for pediatrician to explain kids and headaches
Name: Jennifer Parris
Email: query-2ue1@helpareporter.net
Media Outlet: Working Mother Magazine
Deadline: 10:00 AM EST – 20 February
Query: I’m writing a story about kids and headaches and migraines for our June/July issue. What can cause headaches for kids, and when should headaches warrant a visit to the pediatrician? What tips can you give parents when their children get headaches (beyond giving them medication)? As for migraines, are migraines common in kids? What can you do to help your kid to either a) prevent them from getting migraines to begin with, or b) what to do if your child suffers from them? Are kids more susceptible to getting headaches in the summer (when they might potentially be dehydrated?), or during the winter time? Please answer these questions (and feel free to add any other points) and send your best responses to jennifer.parris@workingmother.com with the subject line “Kids & Headaches”. Please also include your accreditation. I will contact the expert chosen. Thanks!
2. Looking for 2nd pediatrician/expert to talk about deer ticks:
Name: Jennifer Parris
Email: query-2ue6@helpareporter.net
Media Outlet: Working Mother Magazine
Deadline: 9:00 AM EST – 20 February
Query: I’m writing a story for our June/July issue about tick bites and tick prevention. We all want kids to play outdoors in the summertime but don’t want them to get bitten by a tick, or worse, contract lyme disease. I need an expert to speak about what to do to prevent your child from getting bitten by a deer tick and then what to do if your child does get bitten? What would be the steps you’d need to take? What should you look out for? Please send your answers (along with your accreditation, including city/state) to jennifer.parris@workingmother.com with the subject line Deer Tick. I will contact the expert chosen. Thanks!
3. Need a 3rd pediatrician to talk about pools:
Name: Jennifer Parris
Email: query-2ue8@helpareporter.net
Media Outlet: Working Mother Magazine
Deadline: 9:00 AM EST – 20 February
Query: I’m writing a story about chlorinated pools for a Myth/Truth column. Does a chlorinated pool mean that the pool is really clean? Many times, if we can smell the chlorine, parents think that the water is clean and safe. But is it really? Can a very chlorinated pool be unsafe for kids (i.e. their skin?) Please feel free to email your answers to jennifer.parris@workingmother.com with the subject line Pools. I will contact the expert chosen. Thanks!
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Psoriasis experts needed for an interview:
Name: Kristen Stewart
Email: query-2ufe@helpareporter.net
Media Outlet: EverydayHealth.com
Deadline: 7:00 PM PST – 21 February
Query: I’m working on 3 articles related to psoriasis and am looking for experts who can address 1 or more of the following:
1. Psoriasis and pregnancy/breastfeeding (what to know about how to modify treatment, etc)
2. Dating and psoriasis (need dermatologist(s) and relationship expert(s)–how to manage psoriasis complications, physical side effects, etc plus how it can affect relationship (when to reveal it, what to tell partner about it, etc)
2a. Also looking for an individual who is part of a couple and has psoriasis…and is willing to share his/her story of what it’s been like (also need to include a photo)
3. Psoriasis and out of pocket costs despite insurance–why are patients still paying so much even with insurance, what are some ways to manage costs, etc
Requirements: Ideal sources will be able to answer questions by email. Response time for answers is flexible…no big rush. Please indicate which topic(s) you/your source are appropriate for.
Please include a little bit about yourself/your source
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EverydayHealth.com looking for Cold (illness) experts to interview:
Name: Kristen Stewart
Email: query-2ufc@helpareporter.net
Media Outlet: EverydayHealth.com
Deadline: 7:00 PM PST – 21 February
Query: I’m working on a slideshow article about unexpected complications from colds (and possibly flu…I’m in the process of clarifying that).
Ideal experts will be MDs (and I need at least one who is an infectious disease specialist).
Requirements: Ideal sources will be able to answer questions by email.
Timeline for answers back is flexible.
Please let me know a little about yourself/your source. If it’s a good fit (and I haven’t already found people) I’ll email questions.
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Nurses: What do patients want?
Reporter Name: Debra Wood
Email: query-2ub1@helpareporter.net
Media Outlet: www.nursezone.com
Deadline: 12:00 PM EST – 19 February
Query: Several studies have tried to pinpoint what patients want, such as the IOM report indicating providers who listen and tell them their diagnosis. I will include these but also would like to hear from nurses about what they think patients want.
Requirements: Nurses
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Book author looking for professionals in the psychology industry (MDs, PhDs) to provide insights into the mental health benefits of setting goals.
Name: Brett Blumenthal Book
Email: query-2ub2@helpareporter.net
Media Outlet: Book
Deadline: 5:00 PM EST – 19 February
Query: Looking for professionals in the psychology industry (MDs, PhDs) to provide insights into the mental health benefits of setting goals. Research and studies would be a + for consideration.
Requirements: PhDs, MDs and research scientists in behavior sciences only
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Calling All Optometrists for the Dr. Oz Show
Producer Name: Ange Tonini
Email: query-2u8a@helpareporter.net
Media Outlet: Dr. Oz Show
Deadline: 7:00 PM EST – 19 February
Query: A medically based talk show is looking for optometrists for our show next week. If you are interested in participating and available on Wednesday, February 20th, please let us know ASAP.
Requirements: Please include the following in your response: NAME, AGE, CELL PHONE NUMBER, EMAIL ADDRESS, RECENT PHOTO (ATTACH).
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Reporter from Health Report islooking for experts to give tips for healthy living:
Reporter Name: Tim Arnold Health Report
Email: query-2u3u@helpareporter.net
Media Outlet: Health Report
Deadline: 11:00 PM MST – 15 February
Query: We are looking for any insight & tips on healthy living from health experts. Whether it is general or specific, weight loss, nutrition, addictions, dental, hair loss, skin care, plastic surgery info, diabetes, emotional, psychological, family health, relationships, cancer prevention…just to name a few, we want to hear from you.
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Interesting Personalities/Authors/Stories/Books/Products Wanted:
Submitted By: Tanya Tyler
Title: Host
Respond to this listing: http://www.reporterconnection.com/index.php?p=pubse_response_query&qid=21936
Media Outlet: The T. Tyler Talks Radio Show
Company: Tyler-Gordon and Company
Deadline: Ongoing
The T. Tyler Talks Radio Show is always looking for great guests to have on the show. If you represent celebrities, personalities, are an author, invented a great product or service are an expert in an interesting field or can speak on any current event or topic in the news today as an expert, please reach out to us. Do not get discouraged if you don’t hear back immediately as we save all responses and may call upon you in a couple of months or in the event of an unplanned opening in the schedule. The show airs LIVE on Fridays from 9pm-11pm (EST), and we RARELY do taped interviews (unless compelled), so you would need to be available during those times. Thanks in advance for your submission. We hope to talk to you soon!
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Very Popular National Medical Talk Show Is Currently Seeking Doctors / Experts!
This month: shot heard round the world when James Watson made the claim that antioxidants can actually cause disease, not prevent it.
We are currently seeking doctors & experts who believe that antioxidants are safe in food but can be dangerous when taken in pill/supplement form!
We are not seeking naturopathic or nutritionist at this time!
If selected – must be available to appear in NYC on Wednesday 2/20
If you qualify please email: tvtalk2010@gmail.com with the following information:
- Full Name
- Contact Number
- City / State
- Area of Expertise
- 1 Paragraph view on Antioxidants
- Updated CV
- Recent Photo
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Looking to interview an expert on using acupuncture to aid in infertility:
Name: Tonya Wertman
Email: query-2u15@helpareporter.net
Media Outlet: SheKnows.com
Deadline: 7:00 PM PST – 17 February
Query: A common and effective practice of Traditional Chinese Medicine (TCM) today is to have an acupuncture treatment immediately before and immediately after IVF.
Studies have shown this practice to increase the number of resulting pregnancies by as much as 50% as compared to IVF treatments that did not employ TCM concurrently.
Can anyone confirm these studies or (and more importantly) add to this information?
Requirements: Educators, practicing acupuncturists, traditional Chinese medicine practitioners, eastern philosophers, etc.
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Deseret News is looking to interview a Child psychologist, therapist, behaviorist for effects of sexualized media on kids:
Reporter Name: Mandy Morgan
Email: query-2txd@helpareporter.net
Media Outlet: Deseret News
Deadline: 12:00 PM MST – 15 February
Query: Need to talk to a child psychologist, therapist or behaviorist to talk about how sexualized media can be gateway porn for children, and how openly sexualized media — Victoria’s Secret ads, Sports Illustrated swimsuit editions, etc. affects children and can simply be viewed as soft pornography, in plain view of all public and society.
Requirements: Credentials and expertise working with families and children, can speak on the effects of sexualized media, etc. Having
specific experience with children and dealing with media effects would be great, but not required.
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PR Opportunity for Dermatologists, Plastic Surgeons, and Estheticians – Reporter looking for an expert on the topic of Skin Care Secrets:
Reporter Name: Sally Muxlow
Email: query-2trb@helpareporter.net
Media Outlet: Health Affairs
Deadline: 9:00 PM PST – 12 February
Query: Skin Care counters are chock full of wisdom and beauty secrets but is this information really valid? We want to hear from the experts what these non-professionals don’t tell you and what a consumer should really know.
Requirements: We are limiting this to Dermatologists, Plastic Surgeons, and Estheticians.
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Be on the Dr. Oz show: Looking for fun/outgoing doctors in the NY area
Name: Michelle Lohr, Associate Producer at The Dr. Oz Show
Email: query-2tmj@helpareporter.net
Media Outlet: Medical Talk Show
Deadline: 7:00 PM EST – 12 February
Query: Medical talk show looking for doctors to share old wives tales that their mom’s told them growing up.
Very fun segment! Must be in the NY/ Tri-State Area and available Thursday 2/14 from 1-5pm.
Requirements: Please include contact phone number and email in your response
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Reporter seeking relationship expert for input on marital infidelity:
Reporter Email: query-2tje@helpareporter.net
Deadline: 7:00 PM EST – 20 February
Query: Looking for a marriage and family expert to provide input for women facing a spouse’s infidelity. How is this best overcome and when should a woman consider moving on from the marriage?
Requirements: Practicing counselor/social worker/therapist please.
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Reporter looking for an expert to interview on Eyebrow transplants vs. eyebrow tattooing:
Reporter Name: Elizabeth Mitchell
Email: query-2tlk@helpareporter.net
Media Outlet: Sister 2 Sister
Deadline: 11:00 AM PST – 12 February
Query: I’m looking for experts on eyebrow transplants and eyebrow tattooing who can discuss the various pros and cons of each procedure, particularly for African American women. I’d also love to know the average cost of each and what they entail.
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NPN Media looking to interview a Tattoo Removal Specialist for a TV news story:
Reporter Name: Kerri Winick
Email: query-2tmx@helpareporter.net
Media Outlet: NPN Media
Deadline: 7:00 PM EST – 11 February
Query: Looking for a laser tattoo removal specialist to interview for a television news story. Must be willing to be interviewed this week. We’re able to shoot anywhere in the country and our camera crew would travel to you.
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Dynamic Chiropractic Magazine is looking for a Chiropractor to comment on best beds for back pain:
Reporter Name: E. Graham
Email: query-2tmu@helpareporter.net
Media Outlet: Dynamic Chiropractic
Deadline: 1:00 PM EST – 12 February
Query: I am looking to speak with a practicing chiropractor who can comment on the types of beds s/he recommends to patients with low back pain.
I’d also like to hear his/her thoughts on a new fiber technology used in bedding that is designed to help with pain.
Requirements: Must be a practicing Chiropractor in the US
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National news site looking for experts to comment on Anti-aging skin care products that are (and aren’t') worth it:
Name: Gina Roberts-Grey National publication/news site
Email: query-2tko@helpareporter.net
Media Outlet: National publication/news site
Deadline: 7:00 PM EST – 13 February
Query: For a major women’s health, beauty and lifestyle site, I’m writing an article about the ingredients in anti-aging creams, lotion, serums and sprays that are a waste of time, and those that really are worth the cost.
I’m looking for bizarre (bee venom and snail secretions) to common like antioxidants and peptides. I also need experts to explain why the ingredient truly does work or truly is a waste of time and money.
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MD needed by a National Publication to talk about the The flu for an article:
Reporter Name: Gina Roberts-Grey
Email: query-2th2@helpareporter.net
Media Outlet: National publication/news site
Deadline: 7:00 PM EST – 11 February
Query: For a women’s health and wellness site, I need one MD (must be an MD) to be the sole source in an article that explores three flu-related scenarios.
Please no phone calls to follow-up, I can only answer to sources best suited for this. Thanks!
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Deadline Today! Reporter seeking Dermatologists to talk about the Benefits of Chocolate
Reporter Name: Stephanie Nolasco
Email: Stephanie.Nolasco@gmail.com
Media Outlet: Major Online Beauty/Skincare Site
Deadline: 7:00 PM EST – 8 February
Query: I am currently seeking a dermatologist who can provide further insight on the skin benefits of chocolate (if there are any), as
well as provide commentary on why chocolate may/may not be beneficial for the skin. How can one use chocolate, if at all, superficially (such as a body wrap?) or is it better to just eat? Article is for a major beauty/skincare sight.
Commentary must be sent via email as I’m on a tight deadline.
Please send all information directly to me: Stephanie.Nolasco@gmail.com. Thank you.
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A reporter from Scientific American needs a psychologist, psychiatrist and/or LCSW specializing in child trauma to interview for an article.
Name: Tara Haelle
Email: query-2tep@helpareporter.net
Media Outlet: Scientific American
Deadline: 2:00 PM EST – 8 February
Query: I am looking for an expert who works with children in clinical settings to help children overcome the symptoms of PTSD or other effects of experiencing a single traumatic event. I would like to talk about what is and is not effective, based on experience and research.
Requirements: The person can be from anywhere in the U.S. but must have extensive clinical experience working with children and must hold a certification or advanced degree related to counseling/psychology/psychiatry, preferably a PhD.
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Reporter looking to interview an expert on “What mental health professionals want patients to know”
Reporter Name: Cindy Kuzma
Email: query-2t6u@helpareporter.net
Media Outlet: Bettermedicine.com
Deadline: 5:00 PM EST – 14 February
Query: I’m preparing an article/slideshow regarding “Things your therapist wants you to know” and would love input from practicing psychologists/psychiatrists/counselors. I’d love to know what information they most wish patients realized or understood before coming in, as well as what insider tips they would offer for getting high-quality care–for instance, what patients should do before an appointment, common myths and misconceptions, things patients shouldn’t be embarrassed about, etc. I’m looking to do phone or email interviews in the next week. Thanks!
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SHAPE Magazine is looking for a Doctor/OBGYN/Skincare specialist to comment on different feminine grooming procedures:
Reporter Name: Charlotte Andersen
Email: query-2tbe@helpareporter.net
Media Outlet: Shape Magazine – Online
Deadline: 2:00 PM EST – 7 February
Query: Looking for a certified professional to answer a few quick questions via e-mail about the safety of and proper way to groom ”down there” for women. SUPER fast turnaround. Please only reply if you can answer immediately. Thank you!
Requirements: Needs to be a medical professional of some sort or other accredited professional in a related field
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Reporter looking for Stress and Cancer Experts:
Name: Laurie Sue Brockway
Email: query-2tbk@helpareporter.net
Media Outlet: Everyday Health
Deadline: 7:00 PM EST – 7 February
Query: We need a medical authority for a story on stress and cancer. Must be an MD who if familiar with past studies on how stress has impacted cancer patients. And/or someone who is extremely familiar with the landscape of stress studies and treatment.
Requirements: Medical doctors only.
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Reporter looking to interview experts on Stressing the Importance of Everyday Health
Reporter Name: Tim Arnold Health Report
Email: query-2tbh@helpareporter.net
Media Outlet: Health Report
Deadline: 11:00 PM EST – 7 February
Query: We are looking for any insight on the importance of EVERYDAY HEALTH from the health experts. Whether it is general or specific, weight loss, nutrition, addictions, dental, hair loss, skin care, plastic surgery info, diabetes, emotional, psychologial, family health, relationships, cancer prevention…just to name a few, we want to hear from you.
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Your Health Journal is Looking for Health Role Models for continuing a web series, ‘The Role Model In You’
Reporter Name: Len Saunders
Email: query-2t7u@helpareporter.net
Media Outlet: Your Health Journal
Deadline: 7:00 PM EST – 10 February
Query: In need of candidates for my continuing web series, ‘The Role Model In You’. The Role Model In You series discusses who influenced YOU as a child with regards to healthy lifestyle, the impact they had in you life, and the message they conveyed to you. Our past guests have included doctors, soccer stars, Super Bowl champions, NBA players, Olympic Gold Medalist, entrepreneurs, celebrities, and just regular people looking to share their story. You will also be given the opportunity to promote your web site. I promise to include every response ‘over time’ on the blog. You will be notified when your Q & A goes live.
Requirements: Once you respond, you will be given a series of questions to answer on the topic. No pitches needed here, just send an email that you are interested in participating, and then you will receive the questions via email. Thanks.
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Pediatrician needed for article on common sleep issues kids face:
Reporter Name: Mary Weimer
Email: query-2t7y@helpareporter.net
Media Outlet: http://www.babble.com/ (Disney Publication)
Deadline: 7:00 PM EST – 6 February
Query: Pediatrician needed for article on common sleep issues kids face & how parents can help them.
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Obstetrician, Gynecologist or other Prenatal Specialist wanted for an interview for an article:
Reporter Email: query-2t4f@helpareporter.net
Deadline: 5:00 PM CST – 9 February
Query: Looking for an obstetrician, gynecologist or other prenatal specialist to answer a few questions for an article about the safety of working in cosmetology or attending beauty school while pregnant. (chemicals, time on feet, etc.)
Requirements: Obstetricians, Gynecologists, Prenatal Specialists, Midwives or other Pregnancy Expert
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National publication is looking to interview a Optometrist about foods that might alleviate seasonal allergy symptoms that target the eye:
Reporter Name: Gina Roberts-Grey, http://ginaroberts-grey.com/
Email: query-2t68@helpareporter.net
Media Outlet: National publication/news site
Deadline: 10:00 AM EST – 14 February
Query: I had two sources flake out at the last minute (so please only respond if you truly have an available source!) and am in need of experts to weigh in (prefer via email) TODAY on foods that might alleviate seasonal allergy symptoms that target the eye for this article
I’m writing this for a site that’s aimed at boomers and seniors
Issues I need covered:
Why does a person experience itching of the eye when seasonal allergies flare?
What causes this reaction?
Are there foods that might combat the cause of the reaction?
Like foods that might help calm the histamine reaction?
Or foods that alleviate inflammation that causes seasonal allergy eye symptoms?
Why are the foods effective?
How do they combat allergies?
When should you eat the foods?
Before allergy season, at the first sign of symptoms?
How often should you eat the food?
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Reporter for a major NY area newspaper is seeking an expert on non-invasive liposuction:
Reporter Name: Janene Mascarella
Email: Janene@JaneneMascarella.com
Media Outlet: major NY area newspaper
Deadline: 10:00 PM EST – 5 February
Query: For a health feature in a major NY daily newspaper, I’m seeking info on the latest non-invasive ways to reduce fat/cellulite (or non-surgical alternatives to liposuction). Looking to interview experts and patients from the Long Island area only. Please email me directly: Janene@JaneneMascarella.com or on Twitter: @MrsWrite. Thanks!
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An Author for a book on beauty/health during cancer research seeks hair loss/restoration/styling experts for interview and quotes.
Name: Victoria Tillotson
Email: query-2t0o@helpareporter.net
Media Outlet: Book/Website
Deadline: 7:00 PM EST – 9 February
Query: Writer of a new book on surviving cancer beautifully seeks experts in medical hair loss and restoration, hair dressers, aestheticians, and onco-pharmacologists to interview, quote from, and add to our expert panel of industry leaders on our forthcoming website. Experts in ethnic hair care especially invited, as are survivors with experience and tips. Please respond with your email address and I’ll send you an official pitch and more info.
Requirements: Medical doctors, pharmacologists, scientists, hair experts, cancer survivors with tips!
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201 Magazine is looking to interview a Cosmetic dermatologists in Bergen County, NJ
Name: Lucy Probert 201 magazine
Email: query-2sx3@helpareporter.net
Media Outlet: 201 magazine
Deadline: 7:00 PM EST – 6 February
Query: Looking to interview cosmetic dermatologists in Bergen County, NJ on anti-aging skin care products, their ingredients, effectiveness, benefits, etc…. from drugstore to department store products
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Reporter looking to interview a OB/GYN about fasting during pregnancy
Name: Michelle Maffei
Email: query-2sy6@helpareporter.net
Media Outlet: pregnancyandbaby.com
Deadline: 7:00 PM PST – 6 February
Query: I am seeking a 2-3 sentence quote from an OB/GYN on the dangers of fasting while pregnant. And, if safe, how much/often is it okay not to eat when you’re expecting. Thank you!
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Better Homes & Gardens is looking to interview top experts for story on sun protection
Name: Andrea Barbalich Better Homes & Gardens
Email: query-2svh@helpareporter.net
Media Outlet: Better Homes & Gardens
Deadline: 5:00 PM EST – 5 February
Query: For a major feature on smart approaches to sun protection, I’m looking for dermatologists and other medical experts to discuss the latest findings in this area. Will be covering everything from sunscreen application to first aid to skin aging to cancer. Especially interested in uncovering surprising facts and statistics to keep the story fresh and interesting. Experts must be willing to be interviewed in the evening or on a weekend.
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Working Mother Magazine is looking for psychologist to explain benefits of stargazing:
Reporter Name: Jennifer Parris
Email: jennifer.parris@workingmother.com
Media Outlet: Working Mother Magazine
Deadline: 12:00 PM EST – 5 February
Query: I’m writing a story for our Spring issue about how stargazing can be relaxing. Why is it that looking towards the heavens at night can be peaceful for busy working moms? What are the benefits of stargazing? Please feel free to send your ideas to jennifer.parris@workingmother.com with the subject line Stargazing. Please include your accreditation, including city/state. I will contact the expert chosen. Thanks!
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Seeking a Therapist for new Comedy Central series, “Inside Amy Schumer”:
Producer Name: Karl Frankenfield
Email: query-2sw0@helpareporter.net
Media Outlet: Comedy Central – Television & New Media
Deadline: 7:00 PM EST – 6 February
Query: Seeking a Therapist for a documentary style interview for new Comedy Central series, “Inside Amy Schumer”. Preferably someone with a background in psychoanalysis or relationship therapy.
Requirements: Must be located near New York City, must be affiliated with an established medical practice.
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Reporter looking to interview a child psychiatrist to provide self-esteem tips:
Reporter Name: Julie Evans
Email: query-2sun@helpareporter.net
Media Outlet: CafeMom
Deadline: 12:00 PM EST – 4 February
Query: I’m looking for a child psychiatrist to provide tips for helping foster self esteem in kids at three specific stages.
Requirements: Child therapist or other professional with expertise in this area.
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National trade magazine is looking to interview Medical Esthetic Practices with Lifestyle/Nutrition/Pound Shed Programs:
Name: Maryann Hammers
Email: mahammers@aol.com
Media Outlet: will tell you when we correspond
Deadline: 7:00 PM PST – 4 February
Query: For a national trade magazine, I’m seeking medical/surgical esthetic practices (cosmetic surgeons, laser specialists, etc.) that have also implemented a lifestyle program — weight loss, stress reduction, nutritional counseling, to name a few examples. In your response, tell me about the practice, as well as the lifestyle program. No phone calls. mahammers@aol.com
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FREE Webinar: Creating a Quality Patient Experience & Customer Service Will Generate More Sales
Jan 29th
Book more appointments and generate more sales each month by training your staff how to provide the highest level of customer service. Training your staff about the patient experience and ensuring they are providing the best customer service possible will
help you run a successful practice.
Join us for our FREE webinar, “Creating a Quality Patient Experience & Customer Service will Generate More Sales” on February 13, 2013. This presentation will be led by our Director of Sales Development, Greg Brewer. You?ll find out how to create an “Office Wide Culture” that will ensure every staff member truly understands what your patient needs and can guide them through the sales process ? without sounding like a salesperson.
Key topics covered in the upcoming webinar:
- The Seven Deadly Sins taking patient inquiry calls and how not to make them
- Importance of taking care of your patients from the moment they contact your practice
- How customer service is linked to your reputation
- How to really listen to your patients
- It Takes so Little to be Above Average in the Patients eyes
- ?and more!
Reserve your spot for our FREE webinar today!
Need more ideas to help you run a successful practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- LocateADoc.com Announces New Medical Advisory Board Members
- Need Help Marketing Your Practice Online?
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
- The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic
Practice Marketing Basics: Catch Up With FREE On-Demand Webinars
Jan 24th
Increase patient leads and generate more revenue this year by educating yourself and practice staff about the most effective practice marketing and patient lead generation
PracticeDock is proud to provide our clients with FREE webinars throughout the year to help you stay competitive and relevant in this rapidly-changing industry. We know what it takes to run a successful practice, and our own staff members and industry professionals we work with have been sharing their insights and expertise with these on-demand presentations.
Explore different marketing approaches and strategies that fit your practice with these FREE, on-demand webinars from PracticeDock:
Webinar: Advance Medical SEO Marketing – What All Doctors Need to Know (In Plain English)
Find out how the principles of search engine optimization (SEO) apply to your online marketing strategy and learn why SEO marketing is a valuable investment.
The Many Misdemeanors of Practice Management
If you’re struggling with attracting more patients, your staff may not be delivering the best possible customer service. Find out whether you’re making some common mistakes when hiring staff members.
Creating – An Affair to Remember – Planning Your Event for Success on Any Budget
Discover what it really takes to create and run events that attract the right types of patients. Learn the strategies professionals use to promote and host an event successfully.
Secrets of What Women Want – Attracting and Retaining More Patients
How well do you understand your female patients? Do you really know what they want? Discover what this demographic is looking for and how to gear your marketing efforts to attract female consumers.
How to Turn Your Phone Calls into Profits
Coach your staff to handle patient calls effectively with this step-by-step guide. This webinar will explain exactly what it teaks to handle patient inquiries, handle pricing questions, book that appointment, and more.
Generating Revenue From Online Patient Leads
Do you struggle with qualifying patient leads and attracting the right types of patients? Learn about some of the common challenges doctors just like you face and how to overcome them.
How to Market Your Non-Insured Procedures
Find out what types of marketing and advertising campaigns patients without insurance are most likely to respond to. We’ll help you create an effective marketing strategy to book more appointments for non-insured procedures.
Learn How to Turn Leads Into Consultations
Do you know what triggers actually convert a potential patient? Learn the most successful conversion strategies to start booking more consultations and managing patient leads.
Use the Web to Double Your Patient Leads and Revenue
Harness the power of the Internet to increase patient leads and revenue. We’ll introduce you to the benefits of doctor directories like LocateADoc.com, pay-per-click advertising, and social media. You’ll also learn why every practice must have a professional website, and how to get that website listed in the top rankings on Google.
Business Boosting Strategies for Cosmetic Practices
No matter what the economic outlook may be, there are several ways to generate a steady stream of clients and build a successful practice. Learn some of the best practices in sales, marketing, and operations that will benefit your bottom line.
How to Manage and Convert Patient Leads
This Q&A-style webinar will provide you with some insider secrets and tips for managing online patient leads and converting leads into appointments.
Find out why the success of your practice isn’t only contingent on the doctor’s skills and experience, but also on the staff’s ability to handle patients and maintain a high standard of customer service.
Twitter Medical Marketing & 10 Patient Consulting Tips
Find out how to effectively market your practice using Twitter and why you should be using it both as a content marketing tool, and also as a reputation management tool. Discover best practices for posting tweets and maintaining your Twitter profile.
Need more help marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- LocateADoc.com Announces New Medical Advisory Board Members
- Need Help Marketing Your Practice Online?
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
- The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic
Do You Have a Mobile Website Designed? If Not, You Are Missing Out! Infographic
Jan 21st
The Desktop Is No Longer the Most Used Search Tool.
The Rise of Mobile: We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce.
A few stand out stats:
- There are currently 6 Billion mobile subscribers worldwide
- This equals 87% of the world?s population
- China and India account for 30% of this growth
- There are over 1.2 Billion people accessing the web from their mobiles
- Over 300,000 apps have been developed in the past 3 years
- Google earns 2.5 Billion in mobile ad revenue annually
It?s critical that your practice Website and online marketing strategy is just as up-to-date as the potential clients who use them. With the number of people using mobile devices rising at an unprecedented rate, having a mobile-ready website is going to be essential to connecting with the fast growing number of on-the-go patients who have adopted smartphones and tablets as their preferred method for accessing information at their fingertips.
How do you get a mobile website? PracticeDock can help. Click here.
Need more ideas for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
(Part Two) Effectively Reaching Out to Ethnic and Niche Markets It’s Not Just Skin Color – Culture and “Orientation” Play Their Parts
Dec 18th
By: Cheryl Whitman, beautiful forever Founder and CEO
As was established in Part One, there are both risks and very real opportunities when it comes to marketing to ethnic and other specialty niche
markets.
Here are some suggestions for successful marketing into those ethnic and specialty markets, tips which can be used effectively in attracting members of the target groups while minimizing the risk of alienating culturally-sensitive members of the mainstream market.
- Understand – really understand – what makes up that market
- Use the specialized ethnic media; do not go after narrow-cast target niche markets with broadcast marketing messages
- Use messages that are culturally-sensitized – ask members of that market to review the messages for unseen landmines
- Be ready to respond to prospects in a culturally-sensitive fashion – or adjust accordingly
Watch LIVE webinar NOW by PracticeDock & Cheryl Whitman on this topic “Profitable Practice-Building ?Tapping into Local Ethnic and Niche Markets”
Join us Wednesday, January 9, 2013 @ 1:00 pm EDT / 10:00 am PDT for a FREE Webinar | Register now!
Create distinctive web page and collateral material intended just for members of the targeted ethnic group.
Now, let’s go through this list point by point:
- Really understand the ethnic market. From the outside, all ethnic groups appear to be monolithic, but they are not. For instance, if you wanted to market to Cubans, as we do for our clients in South Florida you’d need to realize that Cubans are not Mexicans – instead, they are very “European;” they have a racial mix that ranges from Nordic to Mediterranean to African-American – but they share a common culture which permits you to reach them without addressing ethnic distinctions. But you’ll only know this if you really understand the culture. We have also discovered in working with our clients that this applies even more-so when reaching out to Gay-male and lesbian markets – there are several sub-groups (and there is no one-size-fits-all Gay market) – as the Music Man said, “You’ve Got To Know The Territory.”
- Use Ethnic or niche-market media. The best and most efficient means of reaching members of a sub-group in our society is through the media which specifically serves that market. Which means, if you’re marketing to a Russian market you’ll want to use Russian-oriented Social Networking pages, along with Russian media, with both advertising and public/media relations outreach. We have found that this is especially important when dealing with social media, which can be very finely sliced-and-diced to deliver very specific target markets.
- Culturally-Sensitive Messages. Consult with members of the targeted ethnic or niche markets to make sure you don’t make an unwelcome mistake in translating your messages (“translating” for cultural nuances even if you’re using English). You cannot afford to seem like an interloper or outsider – your marketing messages (especially those in the increasingly vital social networking field) must be right on-target, or they will ring false and do you know good – they may even hurt.
- Culturally-Sensitive Response. If you’re marketing to a Hispanic market, make sure you phone receptionist and patient-care staff can speak Spanish … or make other arrangements. Some years ago, we helped an Egyptian-born doctor market his practice into the heavily Arabic market in Michigan. We placed ads in, among other places, an Arabic-language newspaper published in that area. They offered to translate the ad, but we asked them not to – the doctor’s receptionist and staff did not speak Arabic, so we had to thread-the-needle and reach this market solely based on his ethnicity. However, the obvious ideal is to have staff members who can “speak the language,” even if it’s only the slang-language of an American sub-culture.
- Create Distinctive Collaterals. If you are going to reach out to an ethnic or cultural minority, we have found in assisting our clients that it helps to create ethnically – or culturally-distinct collateral materials, such as brochures. However, this has to extend into the website – offer, on the home page, access to a specific web-page section targeting and serving the specific group you’re seeking to serve. This must also apply to Social Networking – you are best served with separate social networking outreach sites and pages targeting the specific market niche.
Bottom line, there is a real opportunity to reach out to patients with certain inherited skin tones, certain lifestyle choices, or other factors. However, to do it effectively, you need to take these five steps, and always – always – show respect for the patient’s ethnicity or lifestyle choices.
Need more tips and advice for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
- LocateADoc.com Announces New Medical Advisory Board Members
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
Effectively Reaching Out to Ethnic and Niche Markets It’s Not Just Skin Color – Culture and “Orientation” Play Their Parts (Part One)
Dec 17th
By: Cheryl Whitman, beautiful forever Founder and CEO
One of the most significant challenges faced by any specialty aesthetics medical practice, spa or other business – especially during an extended economic
downturn, such as we’ve been experiencing since 2007 – involves bringing in enough paying customers to keep the doors open, the lights on and the staff paid.
A distinctive answer to this challenge involves reaching out to specialty niche markets – these can be ethnic markets or other niche markets – but what makes them distinctive are a few factors:
- They have their own media, which reach them, but few others
- As minorities outside the mainstream, they tend to cluster together, making them easier to reach, and much easier to ?ignite? word-of-mouth
- They tend to extend loyalty to those who reach out to them with respect and cultural sensitivity
Watch LIVE Webinar Now by PracticeDock & Cheryl Whitman on this topic “Profitable Practice-Building ?Tapping into Local Ethnic and Niche Markets”
In the aesthetics market, there are (typically) two kinds of niche markets. One of them is based on race, as reflected in skin tone and distinctive facial features. The other has to do with lifestyle choices and orientation.
As the Wall Street Journal reported on July 8, 2012, many retailers are reaching out to the latter group – specifically, Gays (to both Gay men and Gay women – which are very different markets) because this group has higher-than-average buying power, and because they understand the loyalty and word-of-mouth factors. Once Gays feel comfortable, respected – then courted – at a retailer, they become brand-loyal and they tell their friends.
The WSJ also notes that there is a risk of backlash, from those not part of the group, and this can hurt business. For instance, while it is thankfully eroding away from our society’s belief system, there is still a hostile attitude among some toward Gays, and if a business is seen too openly courting Gays, it might drive away those bigots.
However, there is a rejection beyond bigotry, and it applies to all ethnic and lifestyle- choice marketing efforts. That is the “do I belong here” issue. When you market to Gays, or to any ethnic minority, you are telling them, “you belong here – you are welcome here.” That is a very good thing. However, for every member of an ethnic minority who receives that message, those not of that minority hear a very different message – “This isn’t for me, I don’t belong here, I’m not welcome here.”
This highlights both strengths and the weaknesses of marketing to various ethnic markets. Yet, there is a huge opportunity in the aesthetics world for expanding into the “ethnic skin color” and the “lifestyle-choice” markets, so it is worth considering in detail.
At beautiful forever we assess your practice for your marketing strengths and weaknesses and guide you in implementing a successful marketing program.
In part two of this column on ethnic marketing, we will address more fully the best ways of reaching out to specific ethnic markets.
Need more tips and advice for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
- LocateADoc.com Announces New Medical Advisory Board Members
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
Converting Patient Leads into Booked Treatments – Part 2
Dec 5th
Last week we talked about three effective ways to convert patient leads into new clients. You learned that in order to grow your practice and keep building that client base, you need to pay close attention to your response times, avoid the typical salesperson’s approach when communicating with these patients, and also to be “respectfully persistent”.
These are only a few proven methods for converting patient leads you receive via a phone call, an email inquiry, or any type of intake form. Here are some more strategies to help you convert more of those patients:
1. Set up an email campaign. Cultivate and maintain relationships with current and past patients by sending out monthly or quarterly emails. You can design a set of email campaigns for different types of patients and schedule them to go out over a designated period of time. Frequent emails can help to keep those patients interested and can also build some trust.
2. Don’t forget about your existing clientele. Experts describe these patients as “low hanging fruit” that is easy to ignore. Don’t overlook some sales opportunities for existing patients and don’t be afraid to ask for referrals when appropriate. Tapping into your existing client base to suggest additional services or extend a special offer can be a great way to drum up more business.
3. Invest in a good staff training program. Take the time to really educate your staff members on how to handle incoming calls, how to answer questions about new treatments, and how to greet patients as they walk into your office. Phone etiquette is a critical component of success and the PracticeDock Call Tracking tool can be an invaluable asset for your practice. Invest the time and resources to train your staff properly so that you are always increasing the chances of converting patient leads into booked treatments.
For more tips, contact one of our PracticeDock online marketing specialists. We’re here to provide you with the most effective marketing tools to grow your practice.
Don’t miss these PracticeDock on-demand webinars!
How to Turn Phone Calls into Profits
Generating Revenue from Online Patient Leads
More content you may be interested in:
- How Facebook Insights Help You Measure Your Campaign’s Growth
- Infographic: What Patients Are Paying to Go Under the Knife, What They Are Having Done and Where
- Grow Your Practice with the Right Patient Marketing Strategy
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
Converting Patient Leads into Booked Treatments – Part 1
Nov 27th
No matter which methods you use to attract patients to your practice, you need to fine-tune the process of converting that patient inquiry into a booked treatment. Most practices field dozens of phone calls or emails requesting information about certain treatments and services but the patient never actually books a consultation or treatment.
Your success is dependent on your staff’s ability to convert those leads into appointments. We’ll be talking about some effective strategies to help you convert those patient leads into an appointment for a service over the next couple of weeks.
Here are some essentials for converting those leads into new clients:
- Pay attention to your response time. According to Leads360, a lead management software company, speed is the single most critical element of converting leads. The company reports that conversion rats are more than 390% higher when you respond to an inquiry within one minute. The percentage drops to 120% within two minutes, 98% under three minutes, and down to 36% in under an hour. It’s imperative that your staff is responding to each and every lead within minutes – preferably right away – whenever possible.
- Don’t sell. Take the time to learn more about your patients and really understand what they are looking for, and what they might need. Avoid any sales talk or marketing hype and instead focus on building a positive relationship with the patient. Few patients will tolerate a sales pitch when they are looking for a treatment or service. Make sure your staff is trained to avoid sales talk and instead focus on the patient’s needs so they can lead them in the right direction.
- Be respectfully persistent. If a patient doesn’t schedule a consultation right away, that doesn’t mean that they may do so in the future. Schedule a follow up call with that patient a few days or a week after the initial communication to find out if they are still interested. Some may simply be shopping around and need a little nudge in the right direction.
Need more ideas? Stay tuned for Part 2 next week. In the meantime, contact one of our PracticeDock online marketing specialists to find out how we can help you grow your practice.
Don’t miss these PracticeDock on-demand webinars!
How to Turn Phone Calls into Profits
Generating Revenue from Online Patient Leads
More content you may be interested in:
- How Facebook Insights Help You Measure Your Campaign’s Growth
- Infographic: What Patients Are Paying to Go Under the Knife, What They Are Having done and Where
- Grow Your Practice with the Right Patient Marketing Strategy
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
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