Online Marketing
FREE Webinar: 8 Steps to Getting and Retaining New Patients
Jun 13th
Many doctors have a difficult time attracting and retaining patients year round. Knowing how to reach out to patients and market your practice effectively is one of the keys to success in this rapidly-changing – and highly competitive – industry. Even if you have extensive experience and advanced skills in your field, you need to employ the right marketing strategies to attract and retain high-quality patients.
Join us on Wednesday, July 10 at 1 p.m. EST for our FREE webinar, “8 Steps to Getting and Retaining New Patients” with guest speaker Dr. Drew Stevens of CEO Stevens Consulting Group.
Dr. Stevens is a world-renowned practice management and chiropractic marketing coach and has helped many doctors succeed with the right practice management-marketing approach.
Dr. Stevens will cover the following;
- How to create a compelling message that attracts the right patients to you
- The four key reasons why patients are not coming fast enough
- Three valuable techniques that build awareness
- Four methods that retain patients and create new volume
You’ll learn what it really takes to reach out to patients and build a successful practice — even during your typical slow season. Dr. Stevens works with physicians and medical professionals who struggle with revenue and he has transformed them into wealthy professionals. He has helped thousands of professionals reach billions of dollars in new revenue with a strategic process that makes the practice more efficient and gives medical professionals the financial freedom they want.
Dr. Stevens runs one of the most prominent and visible practice management firms in the United States. He is the author of six books including the latest, “Practice Acceleration!”
Register for this FREE webinar NOW!
Talk to one of our PracticeDock online marketing specialists for even more ideas for marketing your practice.
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LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
May 21st
Premier online physician directory by PracticeDock, LocateADoc.com is partnering with Lead management company, MyMedLeads. This integration will provide doctors with a seamless solution for capturing, managing and converting leads sent from LocateADoc.com.
LocateADoc.com currently has over 150,000 doctors listed in their online physician directory. The company’s own medical advisory board provides the wealth of research and reference material available on the website, making LocateADoc.com a trusted source for educational material. This usually translates into highly qualified leads that are well informed and more likely to convert into a patient.
“We are excited to partner with MyMedLeads.com. Over our 15 years in business, we know the challenges practices face with managing various lead sources,” said LocateADoc.com CEO, Glen Lubbert. “This partnership will provide doctors with the ability to attract new patients, track staff response time, conversion and provide real time ROI for all marketing efforts.”
MyMedLeads, a medical lead management software company, says that their lead management tools will now integrate with LocateADoc.com. LocateADoc.com is one of the leading patient and doctor referral sites that also provides a wealth of information on cosmetic surgery, plastic surgery and other elective procedures.
“LocateADoc.com has an outstanding reputation as a trusted patient referral network in the medical community and we?re very excited to be partnering with them,” said MyMedLeads CEO, Enrique Rangel. “This integration will support our shared mission of providing physicians with high quality leads that are more likely to convert to patients.”
Once a LocateADoc.com patient lead is delivered to the doctor’s office, MyMedLeads takes over to ensure staff members properly manage the lead to increase the likelihood of conversion. The software focuses on refining and optimizing the initial phase of getting leads to schedule a visit. Features like automated follow-up lists, call tracking, email marketing and text message reminders help streamline the pre-patient sales workflow process and ensure prospects are being consistently engaged.
MyMedLeads also provides robust tracking and reporting tools that show the effectiveness of individual marketing channels. “Doctors will now have a high-level view of their LocateADoc.com leads as they progress through the sales funnel,” added Rangel, “Lead activity logs and staff performance reports make it easy to analyze how leads are being handled and what changes could be made to accelerate the conversion rate on these leads.”
About LocateADoc.com
As the exclusive one-click doctor directory on the Internet, LocateADoc.com enables users to search and locate a doctor in their area. LocateADoc.com also allows visitors to obtain medical information on a wide variety of procedures, including some of the most comprehensive information on plastic surgery, cosmetic dentistry, and LASIK available. LocateADoc.com is a PracticeDock patient lead referral service.For more information, visit http://www.locateadoc.com or call (888)-834-8593.
About MyMedLeads.com
A comprehensive lead management tool for the medical industry that captures, manages, and converts prospects to patients. The MyMedLeads.com tool helps manage all inquiries (online & phone) so that you capture virtually 100% of your prospects. It measures the key response time of your staff, offers text
FREE Webinar: Improving Office Efficiencies and Growing Practice Revenues Through Effective Patient Communication
May 21st
How your practice interacts with every single patient that contacts you – whether it’s via email, by phone, or as
a walk-in guest – plays an important role in patient acquisition. The quality of your online and offline communications help to make that all-important first impression. Taking the time to improve all patient communications can help you grow your practice and overcome many common obstacles a medical practice faces in today’s competitive market.
Join us for this FREE webinar, “Improving Office Efficiencies and Growing Practice Revenues Through Effective Patient Communication”
WATCH NOW ON-DEMAND
Joseph Stith, the Director of Business Development and Product Engagement at Solutionreach and Ron Hartley, Business Development at SoultionReach lead this webinar to explain exactly how your practice can market effectively to all types of patients.
Key points covered in the webinar:
- The latest and most impactful marketing techniques for practices today
- How to reactivate and re-engage patients you thought you might have lost
- How to effectively leverage social media platforms
- One key secret to keeping your schedule full every day
Joseph and Ron will reveal the secrets to effective patient communication, and the types of communications that drive a more positive patient experience to increase practice revenues. He’ll also explore the value of social media for your practice, and share the best practices for keeping your patient engaged, educated, and in love with your practice.
Don’t miss out on this unique opportunity to discover what it really takes to run a “patient-centered” practice!
Need help marketing your practice online? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Why Apologizing May Prevent Patients from Suing You
FREE Webinar: Attract More Patients with a Keyword Marketing Strategy
May 8th
Launching an online marketing campaign for your practice may require both a local and national approach. For example, a dental clinic might only be interested in attracting patients in the local community or neighborhood, while a cosmetic surgeon might be interested in attracting patients from around the country.
The Internet has changed the way patients search for your business and you need a targeted marketing strategy using paid listings, geo-targeting, and pay-per-click (PPC) advertising campaigns to maximize your reach.
Join us for a FREE webinar, “Attract More Patients with Google Search (and Other Targeted Keyword Online Marketing Strategies)” with Seth Winterer, PracticeDock’s Healthcare Digital Media Consultant, on Wednesday, May 15 at 1 p.m. EST.
We’ll discuss the most successful keyword marketing practices to attract more high-quality leads and maximize your marketing budget.
Key topics include:
- How to implement a Keyword Marketing Program (PPC Advertising)
- Why paid listings can be valuable for your practice
- How to set up a successful Google Adwords campaign
- The value of keyword research and how to incorporate keywords and phrases into your online marketing strategy
- How we can track response rates and tweak your marketing campaigns based on results
- How to maximize your online ad spending with paid listings, map listings, and top organic rankings on the major search engines
- The seven essentials of any effective online marketing campaign
- Understanding conversions
- …and more!
Reserve your spot for the FREE webinar NOW!
Need help with your online marketing strategy? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Infographic to Share with Your Patients: Shaping The Idea Of The Perfect Body
- On-Demand Webinar: Marketing Metrics – Getting the Most from Your Marketing Dollars
- Need Help Marketing Your Practice Online?
- Haptic Technology and the Future of Dental Training Programs
- Doctor Offers Virtual Consultations and Mobile Services to Patients
Doctor Marketing Tips for Using the New Pinterest
May 2nd
Pinterest recently made several changes to its site to offer a better user experience. If your practice is active on Pinterest, you need to make sure you’re tweaking your social marketing strategy to accommodate for these changes. Pinterest has modified some of its core features and added a few new items that will change the way users interact with the site. If your practice is posting before and after photos, successful outcomes of procedures, or other content on this site, you’ll need to make a note of some of the latest changes.
Here are some doctor marketing tips for using the new Pinterest:
- Post very high-quality pictures. Pinterest has created larger pins so the images you see on the boards are slightly larger. This means that the quality of the images you post and share needs to be better than ever. Keep in mind that Pinterest users are more likely to be drawn to eye-catching images and pins with strong visual elements. Make sure you’re posting and sharing the highest quality images you have available.
- Review analytics regularly. The Analytics option is one of the newest features on Pinterest and gives you a much better idea of how many views or clicks your pins are getting, and how active your boards really are. Reviewing this data regularly will help you determine whether Pinterest marketing endeavors are working for you – or not. You’ll need to verify your website before you have access to the analytics section.
- Continue using the right hashtags. Pinterest has not disabled the hashtags feature so this can still be a great way to attract more users and generate interest in different types of content you post. Just make sure the hashtags are as simple as possible so that Pinterest users can find your content easily.
Need more tips and ideas for marketing your practice? Talk to a PracticeDock online marketing specialist today!
More content you may be interested in:
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Need Help Marketing Your Practice Online?
- Use Videos in News Releases for Better SEO
- Online Marketing Technology Enhances Patient Leads
A Surgeons Best Marketing Tool: Before & After Photos (Infographic)
Apr 11th
Did you know that the single most searched item for patients interested in cosmetic procedures is a doctor’s before and after gallery? Before and after picture galleries provide the opportunity to showcase your skills and expertise, so it’s important that your doctor profiles on directories and your website includes examples of your work. Put yourself in the place of the patient, would you want more information from a doctor that showcases successful cosmetic surgery before and after pictures on actual patients or would you choose a doctor that has decided not to disclose any photos? The internet is a visual medium – take full advantage of it. Read the full article.
View this infographic to see how you can best use your before and after pictures:
Need help marketing your practice? Talk to one of our PracticeDock specialists for tips and ideas about effective patient marketing strategies.
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Online Marketing Technology Enhances Patient Leads
Apr 4th
Your practice may have a website, but that doesn’t mean your site is helping bring patients through your doors. The most successful practices are leveraging online marketing tools and technologies to generate more patient leads month after month, and this whole process is much easier than you think. You don’t need to have extensive online marketing skills to put together a campaign yourself either. You can take advantage of doctor directories such as LocateADoc.com to boost your online presence, attract more qualified patients, and book more consultations and appointments.
Here are some ways that online marketing technology enhances patient leads:
- Get listed on a doctor directory. Niche directory sites like LocateADoc.com are designed to attract patients who are very interested in the services you have to offer. Unlike standard online listing sites, LocateADoc.com drives patients directly to your customizable profile page where they can learn more about you, see before and after photo galleries, and request an appointment within a few clicks. This portal site is essentially a gateway for patients to connect with doctors like you. Make sure you?re listed on a high-profile site like LocateADoc.com to maximize your reach.
- Take advantage of pay-per-click (PPC) advertising. PPC advertising is a targeted advertising solution for physicians and allows you to attract just the right type of patient at the right time. Patient who are seeking out your services will find your ads on search engine results pages, regardless of where your organic search rankings end up. Investing in a PPC advertising campaign can power up your online marketing efforts and ensure you are maximizing your ROI.
- Analytics tools to measure performance. The PracticeDock marketing products make it easier measure the performance of all of your online marketing efforts. The ROI Dashboard within the PracticeDock platform gives you a snapshot of results from each campaign so you know exactly how many patient leads you?re getting and where they?re coming from.
Get in touch with a PracticeDock Online Marketing Consultant today to find out how we can help you attract more patient leads and generate more revenue!
Related content you may be interested in:
- Reputation Management and Social Media for Medical Practices
- Is Groupon an Unethical Way to Acquire New Patients for Your Practice?
- Need Help Marketing Your Practice Online?
- Why Spelling Mistakes Could Cost You in Online Sales
- Five Minute Marketing Checklist for Marketing Your Practice Online
The Science of Pricing: Pricing Strategies to Increase Your Sales [Infographic]
Apr 4th
What’s the best price for your products and services?
Choosing the right price for your product can make you get a headache. Pick a low price and you?ll earn too little from your sales, pick a high price and you?ll sell only a few products.
Well, to tell the truth, it?s even more complex than this. For example, do you know that having a single price instead of a few pricing plans will make you lose money?
Do you know that having a free plan will make you lose money?
And more important, do you want to increase your income?
The following infographic will show you 7 of the best pricing strategies that will make your sales go up.
Originally published by http://www.blog-growth.com
Public Relations / Interview Opportunities for Doctors – April 2013
Apr 1st
Like us on Facebook to be alerted when new posts are added. https://www.facebook.com/PracticeDock
Looking for Dermatologists, Plastic Surgeons, and Estheticians for an Article: “Skin Care Secrets”:
Name: Sally Muxlow
Email: query-306z@helpareporter.net
Media Outlet: Health Affairs
Deadline: 9:00 PM MST – 24 April
Query: Skin Care counters are chock full of wisdom and beauty secrets but is this information really valid? We want to hear from the experts what these non-professionals don’t tell you and what a consumer should really know.
Requirements: We are limiting this to Dermatologists, Plastic Surgeons, and Estheticians.
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Seeking physicians for article about incontinence in adults 50+
Name: Shannon Philpott
Email: query-2zvz@helpareporter.net
Media Outlet: Mom.Me
Deadline: 5:00 PM CST – 22 April
Query: I’m writing an article about incontinence in adults 50+. Please feel free to e-mail responses to the outline below or contact me for an interview. I’m on a tight deadline. Please contact me by Monday, April 22nd at 5 p.m. CST.
Ideas/Concepts/Questions for the article: The article is focused on encouraging activities and healthy living for adults 50+ dealing with incontinence.
1) How can adults cope with incontinence while continuing to live an active lifestyle? (We’d like to tackle both the physical and emotional aspects) 2) We’d like to provide a list of 10 things adults 50+ can do while struggling with incontinence. What would you suggest? Please provide rationale for each suggestion. (Primarily, we want to frame this as 10 things you don’t have to give up while coping with incontinence) 3) Please provide some tips for traveling with incontinence. 4) Please provide a brief bio or title and a website/link to your business/practice if you have one.
Any additional input/anecdotes are welcome.
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Howcast.com Seeking Psychiatrist or Psychologist Specializing in Schizophrenia in the NYC area:
Name: Erica Magaril
Email: query-2zyi@helpareporter.net
Media Outlet: Howcast.com and Affiliates
Deadline: 7:00 PM EST – 23 April
Query: Howcast.com is seeking a psychiatrist or psychologist in the greater New York area for an educational video on understanding schizophrenia. Howcast has been showing millions of users how to do just about anything with our award-winning how-to videos, produced by our talented filmmakers. Our new video will provide an expert overview and explanation of schizophrenia. On camera experience is encouraged but not required. Sample topics include: Symptoms of Schizophrenia, How to Treat Schizophrenia, How Schizophrenia Is Diagnosed, Medications for Schizophrenia, etc. If interested, please email erica@howcast.com. Please include all contact information, and a brief description of your qualifications, as well as a recent photo.
Requirements: Must be based in the greater New York area
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Guest Authors Needed for “Your Health Journal”
Submitted By: Len Saunders
Title: Author
Media Outlet: Your Health Journal
Deadline: Ongoing
Respond here: http://www.reporterconnection.com/index.php?p=pubse_response_query&qid=22411
A national health journal is looking for guest authors to post on health matters – diet, nutrition, obesity, exercise, fitness, supplements, weight training, jogging, walking…and most health topics. Authors can be doctors, nurses, fitness experts, nutritionists, dietitians, athletes, parents, or teachers. If this interests you, please respond to this query with your topic. From there, you will be sent the website’s writer’s guidelines to begin your process. You may also plug your website in your bio. If interested, we will send you our writer’s guidelines. Look forward to hearing from you.
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Dr. Oz Medical Talk Show Is Currently Seeking MALE Gynecologists!
If you are a male gyno we want to hear from you!
Please email: tvtalk2010@gmail.com with the following information:
Full Name:
Contact Number:
City / State:
Updated CV:
Recent Photo:
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Article Summary: Natural Ways to Treat Infertility
Reporter Name: Jennifer Nelson Mother Nature Network
Email: query-2yc7@helpareporter.net
Media Outlet: Mother Nature Network
Deadline: 5:00 PM EST – 4 April
Query: For a an article on natural fertility treatments, I’m looking for experts to speak about some alternative medicine practices in treating infertility, including acupuncture, Chinese herbs, botanicals, anthroposophic medicine, mind-body practices, fertility yoga … and any other complementary therapies.
Would love to talk with Naturopaths who practice these treatments.
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National Health Journal looking for Health Role Models for a webinar series “Role model in You”:
Submitted By: Len Saunders
Media Outlet: National Health Journal
Respond: http://www.reporterconnection.com/index.php?p=pubse_response_query&qid=22359
Deadline: Ongoing
In need of more candidates for our continuing web series, ‘The Role Model In You.’ The Role Model In You series discusses who influenced YOU as a child with regards to healthy lifestyle, the impact they had in your life, and the message they conveyed to you. Our past guests have included doctors, soccer stars, Super Bowl champions, NBA players, Olympic Gold Medalists, entrepreneurs, celebrities, and just regular people looking to share their story. You will also be given the opportunity to promote your website. I promise to include every response ‘over time’ on the blog. You will be notified when your Q & A goes live. No pitches needed here. Thanks.
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Examiner.com looking to interview someone about Unique Spa Treatments:
Name: Marie Sarantakis
Email: query-2xyl@helpareporter.net
Media Outlet: Examiner.com
Deadline: 12:00 PM EST – 1 April
Query: Have you tried a unique spa treatment? Something that you, or your friends, considered to be weird or bizarre. We want to hear from you. Briefly describe the procedure, where you had it done, and what the results were. The more details, the better.
Requirements: Please include your name and location if you would like to be named in the article.
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Prevention Magazine (Online) looking to interview alternative med practitioner or certified acupuncturist to comment on dry needle trend:
Name: Stephanie Castillo
Email: query-2y02@helpareporter.net
Media Outlet: Prevention – Online
Deadline: 11:00 AM EST – 1 April
Query: Hello! I’m currently reporting on the new pain-relieving trend dry needles (http://ow.ly/jzQ3J), and if it’s something Prevention should consider. Specifically, I’d love an expert to simplify dry needles (what they are and do), how they differ from acupuncture, and/or if it’s worth it. Plus, 3-4 suggestions on other alternative pain-relieving methods to consider, e.g.,
cupping, tai chi, etc. Many thanks!
Requirements: MD, ND
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LocateADoc.com NEW FaceTouchUp Simulator Helps Doctors and Patients Visualize Results
Mar 21st
LocateADoc.com has unveiled a brand new FaceTouchUp Simulator tool that can help patients and doctors visualize plastic surgery results well before surgery day. You can encourage your patients to use this tool to see what they might look like after having some cosmetic work done. It’s a simple and FREE way to visualize results from popular procedures such as facelifts, chin augmentation, liposuction, breast enhancement, and even weight loss.
Test drive the FaceTouchUp Simulator tool for yourself here.
Prospective patients are already using this tool to visualize results from some of today’s popular procedures, and this tool could be an asset to your practice when you are working with patients who are still unsure about what to expect.
Some ways you could use this tool as part of your practice marketing and patient acquisition strategy:
- During the initial patient consultation process
- Training patient care coordinators and staff members how to use this tool to demonstrate results of popular procedures
- Linking to the FaceTouchUp Simulator tool from your website or blog
- Tweeting or posting a Facebook Page status update about this innovative tool
- Inviting patients to use the tool at home before returning to your practice for a second or third consult visit
We’e made it easier than ever for patients and practice staff members to visualize results of popular procedures with a few simple clicks!
Try out the LocateADoc.com FaceTouchUp Simulator tool today and share it with your patients and staff.
Talk to one of our PracticeDock online marketing specialists for more ideas on marketing your practice.
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