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Reporter looking for an expert in Medical office mgt – Communications strategies:

Contact Name: Adam Stone

Email: query-31oa@helpareporter.net
Media Outlet: O&P Almanac
Deadline: 12:00 PM EST – 12 May

Query: For O&P Almanac, this article looks at patient communications in a medical-office setting. Aimed specifically at the orthotics and prosthetics community, it will tackle administrative questions such as: How to talk to patients about missed appointment policies, or medical updates? Dealing with patients with limited English? How to handle appointment reminders? How new technologies can help with patient communications? I need an
expert with a solid understanding of medical office management.

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Need Urologists to Comment on Botox Treatments:

Name: M. Morris SkinSight

Email: query-31fb@helpareporter.net
Media Outlet: SkinSight
Deadline: 8:00 PM EST – 8 May

Query: I’m writing an article on the use of Botox for overactive bladders. I’d love to hear from urologists who can expand on the following questions:

Article: Botox for Overactive Bladder

1. Why is Botox used for an overactive bladder?
2. What are the side effects?
3. How to know if Botox will work on your overactive bladder?
4. What is the treatment plan?

Please get in touch and I’ll follow up with any additional information. Thanks!

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You know you need to market your practice, but how effective your current methods? Marketing metrics give us the best information about what’s working – and what is not – and will help you make better investment decisions. Learn how to measure the impact of your efforts and refine your approach in our FREE webinar, “Marketing Metrics -Getting the Most from Your Marketing Dollars” with Cheryl Whitman, CEO of Beautiful Forever Consulting.

WATCH ON-DEMAND NOW!

This webinar will cover the following topics:

• Specific strategies for measuring the impact of your efforts
• Refining and optimizing your ‘marketing mix’ to capture more patient leads
• Using the ‘market basket analysis’ for deeper market saturation
• Effective ways to tap into your existing customer base and the emerging prospect market
• Key information you need to determine how well your marketing dollars are currently working
• How to review your marketing expenditures and programs
• Managing inefficiencies and streamlining your efforts.
• …and more!

Cheryl Whitman is an internationally-recognized pioneer in medical spa and aesthetic medical business consulting. She is a published author, speaker, and cosmetic marketing specialist, and spearheads a successful team of aesthetic business consultants and business professionals as founder and CEO of Beautiful Forever. Don’t miss the opportunity to learn how you can get more out of your marketing dollars!

More content you may be interested in:

• FREE Webinar – Secrets of What Women Want: Attracting and Retaining More Patients
• PracticeDock White Papers and Infographics Roundup
• Need Help Marketing Your Practice Online?
• Cheat Sheet: How to Write for Email, Facebook and Your Website [Infographic]
• A Look at the Facebook Power User [Infographic]

This month, the LocateADoc.com Consumer Marketing team was focused on promoting the “Mommy Makeover”. Part of that promotion included a infographic to help educate patients on the procedures. Please feel free to share the infographic on your blog, website and social media pages. Click here to see the full infographic.

Would you like to add the infographic to your website or blog? Copy and paste this code to add the image for free on your website:

<p><a href=”http://www.locateadoc.com/article/mommy-makeover-cost-infographic/“><img src=”http://www.locateadoc.com//images/resources/content/mommy-makeover-500.jpg” alt=”Infographic: Mommy Makeover Cost, Facts, and Figures”></a><a href=”http://www.locateadoc.com/article/mommy-makeover-cost-infographic/“>Infographic: Mommy Makeover Cost, Facts, and Figures</a>, Courtesy of <ahref=”http://www.locateadoc.com“>LocateADoc.com</a></p>

- 2 out of every 3 Pinterest users resides in the USA
- Most Pinterest users (28%) are between ages 35 ? 44
- 8 out of 10 Pinterest users are women
- 3.6% of all social media referral traffic comes from Pinterest

Want more ideas on how to improve your practice? Talk to one of our PracticeDock online marketing specialists today!

More content you may be interested in:

• Are You Following PracticeDock on Pinterest?
• Need Help Marketing Your Practice Online?
• Adapting to the Purpose Driven #SocialEra
• Safeguarding Before and After Pictures ? Are You Doing Enough?
• Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients

Launch Full Infographic

The Fresh Face of 2013 – Non-Surgical Options for a Brand New You!

Your face is capable of producing over 5,000 facial expressions! With new advances in non-surgical procedures, you now have one more reason to smile.

In 2011, 12.2 MILLION minimally invasive cosmetic procedures were performed in the US. 95% of these were performed on the face.

As we age…

• Zits, bumps and redness – sadly, they don’t disappear with high school graduation. 50% of women in their twenties suffer from acne
• Since the skin is so delicate, by the time women are in their 30s they begin to experience undereye bags.
• Most sun damage to our skin occurs before our 20, but the effects manifest into sunspots by our 40s
• Small muscle contractions over a lifetime can result in crow?s feet and laugh lines in our 50s

The “S” Factors

• Sun damage – Can cause the skin to lose elasticity, develop cancerous and noncancerous growths, change pigment, and thicken.
• Smoking - Nicotine causes narrowing of the blood vessels, reducing blood circulation and nutrients to your skin, and the smoke can cause dullness and dehydration.
• Sugar - Weakens the good collagen in your skin, leaving it less supple and more vulnerable to sun damage.
• Sleeping with Makeup – Wash up before you drift o! Makeup can combine with skin oil overnight to produce clogged pores and oxygen-starved skin.

Skin Care Fact or Fiction?

• It’s too late to start using sunscreen.
  • FICTION: It’s never too late to protect your skin from the sun. Skin can also repair itself, given the opportunity, but it can take several years.
• You are what you eat.
  • FACT: Your skin will thank your for having a healthy and well balanced diet. Yellow and green vegetables and food containing vitamin C keep your skin younger-looking.
• Free radicals cause wrinkling.
  • FACT: Toxins and pollutants in the air damage your skin cells during oxidation making it difficult for the body to produce new healthy skin cells
• You can shrink your pores.
  • FICTION: The size of your pores is determined by genetics. They can often look overly enlarged due to keratin or bacteria.

Skin Care products account for 31% of the global cosmetics industry. In most cases, creams and lotions alone won’t stop your aging skin from looking tired.

Reverse damaging effects of aging with minimally invasive cosmetic procedures

• BOTOX® - $365
  • Wrinkles smooth over and frown lines relax with the help of these noninvasive injections.
• CHEMICAL PEEL - $653
  • This treatment uses a specific combination of advanced chemicals to slough off the rough, dull top layer of skin, leaving your complexion glowing and baby-smooth.
• DERMAL FILLERS - $950
  • Sometimes called “liquid facelifts,” these injections add volume to your face and fill in sagging areas.
• LASER SKIN RESURFACING - $1,167
  • The second layer of skin is stimulated with lasers to produce more collagen fibers, smoothing and tightening your cheeks.
• MICRODERMABRASION - $141
  • This light treatment eliminates dead skin cells from the epidermis, allowing your skin’s inner beauty to shine through.

Why go minimally invasive?

• Boost your confidence with cost-effective options
• Quick and relatively painless procedures that could be completed over a lunch break
• Short recovery time, with side effects subsiding within two days
• Instant results

3 out of 4 physicians said they treat patients who seek facial procedures to stay competitive in the workplace.

Non-surgical facial procedures are ever-increasing in popularity: 123% increase in total minimally invasive cosmetic procedures from 2000 to 2011

Buyer Beware! Popularity and the economic downturn ushered many non-medical personnel into the arena offering cosmetic treatments like BOTOX®. Beware of ads or promotions that sound too good to be true; they may be!

SOURCES:
American Society of Plastic Surgery, The American Academy of Facial Plastic and Reconstructive Surgery, Statista.com, Ebody-specialist.com, WebMD.com, MSNBC, Livestrong.com, Glamcheck.com, Statista