Archive for April, 2010
PracticeDock Rebranded Solutions Make Practice Marketing Simple
Apr 29th
We’re excited to announce that PracticeDock has rebranded its suite of products.
All of our online marketing tools and solutions now have a new look, and you can get started with any and all of our tools within a few clicks.
If you want to give your existing website a makeover, or want a fresh new custom website, take a look at what Website Control can do for you. Our simple solution turns your website into a powerful marketing tool, giving you the freedom to edit pages 24/7 using a simple interface, optimizing all of your pages for search engines using our exclusive SEO Tuner, and providing you with comprehensive reports.
Many of our physicians, dentists and medical practitioners are also taking advantage of Call Tracking. This call-tracking product helps you train office staff and also tracks which advertising and marketing methods are actually working for you.
When you’re to attract more high quality traffic to your website, we’ve found that many of our clients benefit from a targeted pay-per-click advertising campaign. Keyword Marketing will put your practice exactly where prospective clients are searching. This tool allows you to determine which online traffic is converting to leads. It’s one of the most effective online marketing tools available, and will help patients find you within seconds on the major search engines.
Patient Education (formerly FlexContent) is your solution for keeping your site full of high-quality information, and educating patients prior to their consultation or appointment. We have animation libraries for plastic surgeons, dermatologists, orthopedic surgeons, spine surgeons and hair restoration doctors. And, we can customize the videos with your practice logos and colors so it looks professional.
Need more information? Let us help you find the best solution for your practice!
Tips for Maintaining a Professional Blog for Your Practice
Apr 21st
Posting regularly to your practice blog can help keep patients informed about the latest procedures, allow you to share insights about the industry, and help you develop a professional online presence.
If you want to attract high-quality traffic, there are some specific things you can do when creating your blog posts. Here are some essential tips for maintaining a professional blog for your practice:
Start by looking at the traffic logs of your website. You?ll soon discover dozens of keywords or key phrases that people have used to get there. This data can help you create more content based on what people are already searching for. The more content you have in these areas, the better your chances of achieving a higher ranking on the major search engines. Narrow down your list of keywords to about 15 to 20 when you begin blogging, and start writing blog posts around these topics or phrases.
Make sure you narrow down your focus to practice-specific procedures, treatments and services. Write a blog post about just a single procedure or treatment, rather than a general post that features more than a handful of treatments. Narrowing down your focus to a single topic offers SEO benefits, and also makes it easier for the patient to learn something new. More >
Easy Ways to Stay in Touch with Current Patients Online
Apr 14th
Patients undergoing a series of treatments at your practice, or those that have expressed interest in additional procedures, need to be a part of your ongoing marketing campaign.
You’ve worked hard to attract these qualified prospects, and your online marketing strategy can work to retain these patients for months, even years after their first procedure. Staying in touch with your patients is one of the easiest ways to increase your chance of getting a referral — and even booking another treatment.
Since many clients in your patient base are already using online social networking tools, including Facebook and Twitter, establish a presence on these sites to stay connected. When you make it easy for current patients to engage in online conversations with you (or your practice), it becomes that much easier to market new services and promote your practice. Today’s social networking tools allow you to execute pressure-free marketing campaigns — the types of campaigns that can increase your online visibility, educate your patients, and make you an authority in your niche. More >
Six Reasons to Use Twitter to Market Your Practice Online
Apr 7th
Twitter is a micro-blogging tool, one of several social media applications that makes it easier than ever to communicate with prospective patients, other doctors and industry professionals.
The growth of Twitter in the past few years has enabled thousands of businesses to tap into a whole new pool of prospects. When you start using Twitter to market your practice online, you can start attracting a steady stream of new clients and prospects – without paying a penny.
Here are just six reasons to use Twitter to market your practice online:
1. Increase visibility. You may have an attractive practice website, and are posting to a blog on a regular basis, but you can generate even more interest from tech-savvy patients and potential clients with a Twitter presence and profile. Increase your online visibility by setting up a professional Twitter profile, and post updates about your practice’s treatments, industry news, or links to your blog posts so that more patients can find you.
2. Announce special offers and discounts. If you need to generate more business during a slow period, you can send out a Twitter-only special to attract more patients. You can post a special link to an offer page on your website, or introduce a discount code that patients must use when they contact your practice for a consultation. More >
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