Archive for July, 2010
Join us for a complimentary webinar, “Assessing Your Office Staff” on Tuesday, August 17, 2010 at 1 p.m. (EST) to learn more about the benefits of call tracking and ways to train your office staff to increase patient satisfaction.
Space is limited.
Reserve your Webinar seat now at:
The way your office staff handles inbound calls plays an important role in the number of consultations and treatment appointments you book on a daily basis. Have you ever wondered what type of conversation takes place between a prospective patient and your office on any given day? Call tracking can provide some insight on how your staff handles inbound calls.
When a prospective patient calls your office to find out more about a particular service or is interested in setting up a consultation, it’s imperative that your office staff knows how to handle the call and bring the patient into the office as soon as possible. Call tracking systems also allow you to monitor all calls coming into the office and ensure that your staff is handling each call effectively.
Many doctors and medical professionals also use call tracking systems to as a training tool, because staff members are able to record and review their conversations. Supervisors can review each call to make sure it meets quality standards, and change scripts or provide more training to staff members to ensure that most inbound calls turn into an appointment for a consultation or treatment.
When you set up a call tracking system in your office, you will be assigned a unique toll-free number that makes it very simple to track the effects of all of your marketing campaigns. As you promote this phone number on your website, profile page and other marketing materials, you will be able to see exactly where your leads are coming from. This can help you tweak and streamline your marketing campaigns so that you generate more inquiries or requests for consultations on a regular basis.
Call tracking is very simple to set up and provides valuable data about your lead, including the time of day the prospective patient called, the duration of the call, and how the call was handled by the staff member. Take the guesswork out of your advertising campaigns with a call tracking system that is easy to manage and provides a high ROI.
Attracting more traffic to your website doesn’t always translate into booking more appointments for consultations.
Many plastic surgeons, dentists, chiropractors and medical professionals with beautiful websites and profile pages find that they are generating lots of traffic, but can’t seem to get their visitors to submit contact information for an appointment.
First impressions are essential for converting traffic into patients, and there are several things you can do to make the patient feel confident that you are the doctor of medical professional they should seek treatment from.
Here are just three things you can do to increase patient conversions online:
1. Make sure your contact information is visible on every page. Put your phone number, e-mail address or a contact form within easy reach so that patients who are ready to make that consultation appointment can do so within seconds. Patients who need to “dig” for this information may simply get fed up and leave the site. Make it as easy as possible for the patient to get in touch with you.
2. Provide educational content for patients who are doing research. Establish yourself as an authority in your niche and build confidence in the patient by providing articles or blog posts that describe various treatments you offer. This type of content can help develop trust and make you stand apart from your competitors.
3. Offer discounts and special offers regularly. Prospective patients who are still deciding whether or not to pursue treatment because of the price may be more interested in your services when there is a discount or special offer available. Take the time to come up with several different offers that you rotate throughout the year so that patients will choose you over a competitor when making their final decision.