Archive for August, 2011
New Technology Provides Digital Patient Visits and Consults
Aug 19th
Have you ever wondered whether it would be easier to do a patient consultation with a video-conference, instead of through the usual in-person visit?
Some doctors and physicians who have patients scattered all around the state and country find it easier to relay information to their patient over the phone or by email, instead of having the patient come in for an appointment. To get the face-to-face interaction that’s often needed during the appointment, videoconferencing offers a multitude of benefits and may be a better option for many health professionals and specialists.
How Telemedicine Works
“Telemedicine” is an emerging trend for many health professionals, providing physicians and medical professionals with the opportunity to relay pertinent information to patients without an in-office visit. Web entities such as the Ontario Telemedicine Network have over 3,000 health care professionals that work at over 1,175 sites around Ontario.
The site managed to deliver 135,000 patient visits in 2011 alone, giving patients a chance to “meet” with their doctor from the comfort of home. This network is taking advantage of Vidyo’s technology that’s designed to deliver “digital patients” and make the consultation process that much easier.
Are Digital Patients and Consults the Way to Go?
Plastic surgeons, cosmetic dentists, medical spa professionals and other health professionals offering elective surgery treatments may be able to take advantage of this innovative technology, but there are still some limitations of digital patient visits and consults. The initial consultation with your patient is often the most critical, because this visit not only gives you a chance to see the patient up close and address his or her major concerns, but also helps you better understand what the patient really wants, and what his or her goals are. This is your opportunity to sell more services, recommend a treatment plan, and provide the patient with a tour of the facilities.
For elective surgery professionals, videoconferencing may be an efficient way to handle follow-up visits, answer general questions, and to advise and coach the patient during the post-op phases.
What are your thoughts on videoconferencing for patient consultations? Share your insights below!
Talk to one of our PracticeDock specialists to learn about some of today’s most cutting-edge online marketing and lead generation techniques.
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Turn Leads into Consultations with our FREE Webinar
Aug 12th
Do you want to convert more leads into consultations? Increase patient lead conversions by up to 20% with some of our proven marketing techniques and strategies!
Attend the FREE Webinar, “Learn How to Turn Leads to Consultations” next Wednesday, August 17 at 1 p.m. EDT/10 a.m. PDT to find out which conversion strategies actually work. (If you missed this live webinar you can now watch it on-demand…click here)
PracticeDock’s Director of Sales Development, Greg Brewer, will discuss successful conversion strategies and provide webinar attendees with some valuable tips, insights and information for effectively managing patient leads and booking more consultations.
If you’ve been struggling to get more patients into the door after they visit your website, this webinar is for you!
We’ll show you how to:
- Capture patient leads and book more consultations
- Measure the value of each lead so that you are maximizing your return on investment (ROI)
- Take the right steps to bring more patients into your office after they contact you
- Implement effective strategies that generate strong conversion rates and help you stay busy season after season
All webinar participants will also have the opportunity to ask important sales and marketing questions, and get expert feedback from our Director of Sales and Development. You’ll leave with a long list of marketing ideas that will help you acquire more patient leads and turn those leads into consultations!
REGISTER NOW to reserve your spot.
Need more ideas on marketing your practice? Talk to one of our PracticeDock specialists today to find out how we can help you build a successful practice.
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Share Your Story and Win a PracticeDock Marketing Package!
Aug 4th
Want more exposure for your practice? Share your best marketing ideas or tips and you’ll be entered to win an exclusive PracticeDock marketing package!
In 1,000 words or less, tell us what you did to put together your marketing campaign, and why it worked for you. What was unique about this campaign versus other marketing and advertising strategies you had tried in the past? What was your return on investment? How did you track results? Share some pictures from any events you held as part of the campaign, or attach documents and marketing collateral materials to show us what you did!
The best marketing ideas from the top three doctors or practices participating in this contest will receive:
- An opportunity to write an article for LocateADoc.com to promote a unique procedure or service your practice provides. This article can help you gain more exposure and may also improve search engine optimization (SEO) for your profile page and practice.
- Promotional push on all PracticeDock and LocateADoc.com social media sites with links back to your site.
- A feature story on this PracticeDock blog highlighting your unique marketing ideas and also promoting your practice.
Submit your entry to solutions@practicedock.com today! Put “Doctor Marketing Contest” in the subject line and please include all of your contact information so we can interview you if you win!
All entries and submissions are due by September 31, 2011.
Good luck!
Need help promoting your practice online? Contact one of our PracticeDock specialists to learn more about our full suite of practice marketing products.
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