Archive for October, 2011
Get Answers and Solutions for Your Practice Marketing Efforts at PracticeDock’s Tradeshow Lineup
Oct 20th
Meet PracticeDock marketing specialists in person and take advantage of free demonstrations of the PracticeDock suite of online marketing products at one of the industry tradeshows this year!
Our team will be attending several tradeshows to help physicians and medical professionals learn how to launch a more effective online marketing campaign.
We’ll be offering advice on practice marketing, website design, SEO, patient lead development and sharing tips that can increase revenue. Get all your pressing questions answered in person at one of the tradeshows listed below!
Here?s what our schedule looks like in the upcoming months:
ORLANDO – October 21 — 22: American Society of Ophthalmic Plastic & Reconstructive Surgery 42nd annual Fall Scientific Symposium
Covering some of the latest advances, innovations and techniques in the field of ophthalmic plastic and reconstructive surgery. This event takes place at the Hilton Bonnet Creek hotel.
LAS VEGAS – October 26 — 30: American Society of Bariatric Physicians 61st Annual Obesity Symposium
Featuring several nationally-recognized authorities in the field of neuroendocrinology, nutrition, bariatric surgery and obesity research. The event takes place at Caesars Palace.
Will you be attending any of these conferences? Make sure to visit the PracticeDock booth or get in touch with one of our specialists so we can meet you at the show!
More content you may be interested in:
Are Sites Like Groupon and LivingSocial Fee-Splitting?
Oct 13th
If you’re one of the many doctors and practices that have been approached by daily deal sites like Groupon and LivingSocial, you may be wondering if there are any real benefits of marketing your practice in this way. We talked about whether Groupon was an unethical way to acquire patients for your practice earlier this year, and highlighted the fact that you are putting your practice’s brand reputation on the line by participating in this type of marketing. The American Medical Association believes that deal sites can harm your business if you are not prepared for the influx of new patients.
Take Our Poll:
We wanted to know what doctors around the country thought of deal sites like Groupon and LivingSocial. Here are some of their statements: “If a dentist enters into a contract with an organization like Groupon, and the contract calls for a consumer to pay Groupon a fee and then Groupon keeps part of the fee and gives the dentists an amount of money and the name of a patient, this would be a violation of the Board’s rule and the licensee could be subject to disciplinary action by the Board.” ~ Patrick Braatz, Executive Director of the Oregon Board of Dentistry and the Board of Chiropractic Examiners
“So far there’s no provision for a Groupon discount as far as any CPT code so I guess when billing if any of it comes under medical billing in an office, folks will need to get creative and put Groupon right up there with co-pay for this style of business expands further into healthcare.” ~ OC Register Blog
“Groupon requires that you pay them a percentage of the fees collected for a professional medical service, and therefore it is fee splitting. In fact, I have called regulators in my state and have confirmed this.” ~ Forum Member on StudentDoctor.net
“It raises all sorts of ethical dilemmas to have people pre-purchase a therapy session through a third party. In this economy, it can be appealing to think that there are creative shortcuts to building a practice and getting people into our offices. But we have to be very careful in considering the impact of the new marketing and social networking tools.” ~ Dr. K. Holmes, Psycotherapist
Need ideas to promote your practice ethically and effectively? Talk to one of our PracticeDock specialists today! More content you may be interested in:
- Attract More Patients by Partnering with a Patient Financing Company
- Need Help Marketing Your Practice Online?
- Attract More Patients by Leveraging Online Customer Reviews
- Top 9 Online Marketing Tips for Displaying Patient Before and After Photos
- How to Grow Social Media Leads: New Research Findings
What do you think? Are sites like Groupon and Living Social fee splitting?
Submit Your Photo for the LocateADoc.com Breast Cancer Campaign!
Oct 12th
Throughout the month of October, LocateADoc.com will be helping spread awareness about breast cancer in partnership with the Keep a Breast Foundation.
We’re inviting you to take part in our campaign in a picture contest!
From now through October 24, 2011, we’re accepting pictures from practices around the country showing their support for breast cancer awareness month.
All you have to do is take a creative shot of your staff dressed in pink and show us how you’re helping raise awareness for this great cause.
We’ll be sharing the most creative entries on our newly-launched LocateADoc.com Facebook Page and spotlighting some of our favorites.
This is your opportunity to share how your practice is participating in Breast Cancer Awareness month, and have some fun! Take a look at our staff picture below for some inspiration.
Five good reasons to enter this contest:
- Share how your practice is helping with breast cancer awareness efforts
- Exposure on LocateADoc.com and PracticeDock social networks
- Opportunity to share your stories with other professionals in the industry — feel free to comment on your photos when they’re posted on our Facebook Page!
- Place your practice in front of LocateADoc.com Facebook fans
- Participate in a campaign that supports cancer survivors, family and friends
Can you beat our creativity?
The LocateADoc.com Team poses to "BEAT BREAST CANCER"
Send your photos to Karen@LocateADoc.com before October 24, 2011.
If you’re looking for some other ways to market your practice, talk to one of our PracticeDock specialists about some proven and effective online marketing strategies.
More content you may be interested in:
- Top 9 Online Marketing Tips for Displaying Patient Before and After Photos
- Attract More Patients by Leveraging Online Customer Reviews
- Need Help Marketing Your Practice Online?
- How to Grow Social Media Leads: New Research Findings
- 3 Most Overlooked Practice Marketing Tactics that Could Make You Big Money!
Attract More Patients by Leveraging Online Customer Reviews
Oct 6th
Make sure you are listed on LocateADoc.com! Place the above image on your website and in your blog to encourage patients to recommend you online. Get your recommendation button now!
You can write as much as you want about your practice and use creative marketing strategies to attract patients, but prospective patients are more likely to listen when they hear about you from someone else.
According to the results of a 2011 study by BrightLocal, 69 percent of local consumers trust online reviews as much as personal recommendations. As more patients go online to find doctors and learn about local businesses, it’s essential that your practice has several online reviews and ratings.
Online customer reviews, patient testimonials and word-of-mouth marketing are every doctor’s and practice’s most valuable assets. Positive, honest reviews give patients a chance to learn about you through other patient’s experiences, and they may be more likely to choose you when they are comparing you to other practices in the area.
Make sure you’re giving satisfied patients every option possible for posting a review or testimonial about you online. Local reviews can increase your visibility in the online marketplace and help you stand apart from the competition. Think about how your practice will look among your competitors when you have five-star ratings next to your name and dozens of positive reviews.
Follow these action steps to leverage online patient reviews and attract more patients:
- Take advantage of local listings sites. Make sure your practice is located on LocateADoc.com and encourage your patients to recommend you here. Adding patient reviews or testimonials right on your LocateADoc.com profile will make it incredibly easy for prospective patients to learn more about you. They will have more confidence that you can deliver the results they want when they read other patients? firsthand experiences.
- Encourage satisfied patients to comment on online directories. If you’re listed on Google Places, Yellow Pages and similar online directories, make sure your patients know about it! Send them links to your listing or give them a card to fill out with directions on how to add a review on these sites. Make it as easy as possible for patients to provide some feedback.
- Add a “Reviews” tab on your Facebook page. You can add a tab just for reviews so that Facebook fans have direct access to a stream of great reviews. Add this to your page and encourage fans to submit a review.
- Download the picture in this post and add it to your website. Include a footer that links patients back to the review page on LocateADoc.com.
- Send follow up emails requesting a review. After your patient is near the end of their recovery period and preparing to come back for their last visit, send out a follow up email requesting a review of their experience. Make sure this is timed close to their final visit so they can write about something that is still fresh in their minds.
Need more ideas to market your practice effectively? Talk to one of our PracticeDock specialists today!
More content you may be interested in:
- Attract More Patients by Partnering with a Patient Financing Company
- Need Help Marketing Your Practice Online?
- Top 9 Online Marketing Tips for Displaying Patient Before and After Photos
- How to Grow Social Media Leads: New Research Findings
- Train Your Staff to Secure More Appointments with Call Tracking
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