Archive for January, 2012
U.S. Tops the List of Most Plastic Surgery Procedures Performed in the World
Jan 31st
When it comes to demand for plastic surgery, the United States takes first place for the highest number of total procedures performed in the world, outranking Brazil, China, and Japan. Plastic surgeons in the United States are enjoying a steady demand for popular procedures including breast augmentation, liposuction, butt lifts, and tummy tucks.
The International Society of Aesthetic Plastic Surgery (IASPS) recently released the results of the second International Study of Aesthetic/Cosmetic Surgery Procedures to reveal a hierarchy of countries with the most surgical and nonsurgical aesthetic and cosmetic procedures performed by board-certified or equivalent plastic surgeons in 2010. A total of 1,620,855 total surgical procedures were performed in the United States in 2010. Brazil comes in at a close second with a total of 1,592,106 procedures performed; China and Japan ranked with about a third of these totals each.
The top 25 list also included Korea, France, Turkey, Canada, the United Kingdom, and Saudi Arabia. Romania ranked number 25 at the bottom of the list with a total of 52,854 procedures.
Lipoplasty is still one of the most popular and most-performed procedures, accounting for 23% of total surgical procedures followed by breast augmentation which accounted for about 16% of total procedures. The top five procedures, according to the IASPS study results, are: lipoplasty, breast augmentation, blepharoplasty, rhinoplasty, and abdominoplasty (tummy tucks).
Other popular procedures that made the top ten list for 2010 were breast reduction for women, breast lifts, facelifts, otoplasty, and gynecomastia (male breast reduction).
2012 is expected to be a strong year for non-surgical procedures such as Zeltiq CoolSculpting, Botox, and other wrinkle treatments. As the economy continues to recover and more people become comfortable with splurging on luxury purchases and investing in themselves, demand for both surgical and nonsurgical procedures is expected to stay steady or increase over the course of the year.
Need help marketing your plastic surgery practice online? Talk to one of our PracticeDock online marketing specialists today!
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Mobile Devices More Popular than PCs for Web Surfing in 2011
Jan 19th
Doctors and medical professionals across all specialties are looking for new, effective ways to connect with patients. While you might have already invested in a professional website and are busy building your online presence, your patients could be tuning in to their mobile devices — not their personal computers.
According to Meraki’s recent Wi-Fi usage statistics, mobile device usage overtook computer usage for connecting to Wi-Fi networks in 2011.
Mobile devices like the Apple iPhone and Android smartphones now account or just about 58 percent of Wi-Fi devices. PCs account for about 36 percent, which means more consumers (and patients) are using their mobile devices when searching for information on the Web, connecting to social networks like Facebook and Twitter, and for reading reviews and testimonials about different businesses.
If you don’t have a mobile version of your website, it might not even show up on mobile devices like tablets and smartphones.
This means other doctors are able to snap up patients who are using mobile devices to search for doctors or treatments in their area. Only a handful of doctors have already joined the mobile bandwagon to offer a mobile version of their website that appears on tablets and smartphones. These sites are “downsized” versions of the original site, allowing the site visitor to navigate only the main pages and get the key information they need.
Still, full websites are still accessible on tablets and smartphones, but they are not always as user-friendly as on a personal computer. Having a professional-looking website is still essential for attracting patients and creating a strong online presence. As more patients spend online time on smartphones, tablets, and other mobile devices, it’s becoming increasingly important for doctors to have a strong online presence — and even a mobile version of their website available.
Need help building an online presence? Talk to a PracticeDock online marketing specialist about website and mobile packages designed specifically for doctors, dentists, and medical professionals.
More content you may be interested in:
- Train Your Staff to Secure More Appointments with Call Tracking
- Need Help Marketing Your Practice Online?
- Top 6 Ways to Grow Your Practice Blog
- Top 10 Cities for Plastic Surgery Infographic
- Generation X Outdoes Baby Boomer Generation for Plastic Surgery
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