Archive for February, 2012
5 Ways to Make an Email Newsletter Your Best Sales Tool
Feb 23rd
You’ve worked hard to build your email contacts list but sending out the occasional email newsletter isn’t enough to keep patients interested in your services or practice. When done correctly, email communication can be one of the best ways to generate patient leads. Email newsletters also serve as powerful branding tools and can help to make your practice appear more approachable. Ultimately, an email blast is a powerful way to connect with patients; it might also help you book some appointments.
Here are five ways to make an email newsletter your best sales tool:
- Make sure people know about it. How easy is it for your website visitors to actually sign up for an email newsletter? Make sure there is a large, highly-visible button for newsletter signups on your site and that it takes only a few seconds for someone to enter their address and get on the list.
- Post article abstracts. Compile a newsletter with “bites” of information that link to different blog posts or articles on your website. This will help to direct traffic to your site and also won’t overwhelm the reader.
- Make it shareable. Make it simple for the recipient to forward to a friend or share the email with their networks. This will increase your newsletter’s reach and may draw more traffic to your site.
- Provide something of value. Make sure you provide at least one takeaway so the reader takes action. Whether it’s a coupon code, a printable coupon or deal, or just something newsworthy about your practice, you need to stay at the recipient’s “top of mind”.
- Make the headline irresistible. How often do you come across emails that you just delete right away or ignore? If the headline doesn?t “tease” you, you probably won’t bother to click it. Make sure your headlines really capture the recipient’s attention or they simply won?t get read.
Need help with your practice marketing campaign? Talk to one of our PracticeDock marketing specialists today!
More content you may be interested in:
- How to Make a First Impression that Attracts More Patient Leads
- Download Your FREE White Paper – Train Your Staff to Sell and Convert More Patient Leads
- U.S. Tops the List of Most Plastic Surgery Procedures Performed in the World
- Need Help Marketing Your Practice Online?
- Train Your Staff to Secure More Appointments with Call Tracking
How to Make a First Impression that Attracts More Patient Leads
Feb 16th
You’re probably investing a lot of time and money into marketing your practice and working hard to keep generating more business. But have you been paying attention to the kind of experience a potential patient has when they pick up the phone and call your practice?
According to Consumer Reports (January 2010), having difficulty reaching a human on the phone when calling about a service is one of the top everyday annoyances by those surveyed. The first impression your patients have about your practice could determine whether they end up booking an appointment or go elsewhere for the services they want.
In reviewing incoming calls for a certain practice, PracticeDock specialists found that out of ten of the most recent calls, three callers were able to make an inquiry about a service, one call was from a solicitor, and six were hang-ups because the call was sent to voicemail. All six of the calls that ended in a hang-up were made during regular business hours. What does this mean for the practice? They just lost six potential appointments or patient leads to add to their database. That’s a significant amount of lost business for any practice; and, it all happened during regular business hours.
So what happened to these potential patients? If the patient had left a voice message, it’s imperative that a staff member follows up with a phone call to find out more. Remember that it’s just as easy for the patient to give up and call the competition where a human being might answer the phone and book an appointment. The sooner your staff can get back in touch with the patient, the easier it will be for you to snag that appointment.
Make sure you’re doing everything possible to attract more patient leads and following up with potential patients. You can’t afford to lose a single one of those incoming calls (except maybe the solicitor). Invest in a phone system that can be answered throughout your office so that patients rarely end up going to voicemail.
Need more help marketing your practice? Talk to a PracticeDock marketing specialist today!
More content you may be interested in:
- Download Your FREE White Paper — Train Your Staff to Sell and Convert More Patient Leads
- U.S. Tops the List of Most Plastic Surgery Procedures Performed in the World
- Need Help Marketing Your Practice Online?
- Train Your Staff to Secure More Appointments with Call Tracking
- Top 6 Ways to Grow Your Practice Blog
The Business Side of Aesthetic Medicine
Feb 7th
by Louis Silberman
Many doctors who branch out into cosmetic medicine ask the same question, “How can I get the word out about my aesthetic services?” As part of our CME/CE Medical Professional course at National Laser Institute, we give attendees a seminar focused solely on marketing and business development. This seminar is widely popular among medical professionals because it shows you how to attract new aesthetic clients and, more importantly, generate revenue from sales of aesthetic services to your existing patients. I?d like to share some of these marketing tips with you.
Happy Skin Hour – Host a meet and greet event. It can be held at your office or a local restaurant. Invite current clients and encourage them to bring friends. Provide hors d’oeuvres and cocktails. Once guests settle in, give a presentation about your aesthetic offerings. Be sure to include a live demonstration of a cosmetic injectable or cosmetic laser procedure.
Lobbying for Aesthetics – The waiting area of your practice is an ideal place to advertise your services. Have a video made that includes slides detailing your aesthetic services, along with interesting skin care facts. Also, include real patient testimonials. Allow the video to constantly replay in your lobby to educate and entertain patients while they wait for their appointments.
Read All About It - If your practice doesn’t already send out a monthly e-newsletter, now’s a great time to start! Around 90% of your e-newsletter should be information relating to your primary practice, and at strategic points, highlight your new aesthetic services. Traditionally patients will only think of a doctor’s office if they are sick or have a routine appointment. This helps keep you fresh in their minds.
Louis Silberman is president and founder of National Laser Institute, the country’s largest cosmetic laser and medical aesthetic training center. Silberman is also a medical spa owner, nationally recognized author and business consultant. Contact Silberman at (800) 982-6817 or louis@nlionline.com
More medical marketing content you may be interested in:
- Top 10 Cities for Plastic Surgery Infographic
FREE Whitepaper Download: How to Create an Amazingly Successful Physician Marketing Plan & Budget - Attract More Patients with the NEW LocateADoc.com Recommendation Button!
- Need Help Marketing Your Practice Online?
- Train Your Staff to Secure More Appointments with Call Tracking
FREE Webinar: Generating Revenue from Online Patient Leads
Feb 6th
Are you wasting your time when it comes to attracting patients to your practice and booking consultations? If your staff isn’t properly trained to handle patient leads and pre-qualify leads received online, you could be losing thousands of dollars in revenue each month! Join us for our FREE webinar, “Generating Revenue from Online Patient Leads” NOW ON DEMAND
Our Director of Sales Development Greg Brewer will be leading a discussion about best practices for communicating with online leads, and offering tips on pre-qualifying leads so that you can book consultations that turn into appointments for a procedure.
Lead generation and nurturing is one of the biggest challenges for doctors and practices today. You don’t want to miss out on the opportunity to book more appointments through online channels!
This presentation will include a discussion about the following key points:
- What exactly is a “quality lead”?
- How to communicate effectively with online leads
- Critical techniques and strategies for qualifying a lead before a consultation
- Step-by-step guide to turning a lead into a consultation, and then a procedure
- Generating re-interest from old patient leads
PracticeDock works with doctors and medical professionals across all specialties; we know exactly what types of leads you are working with and what types of marketing challenges you face. Our webinar will help you gain a better understanding of how to nurture online patient leads and pre-qualify patients so that you aren’t wasting your time and resources. Our sales team has developed a solid, proven plan for managing online leads and we’ll be sharing some essential tips during this FREE presentation.
Need help marketing your plastic surgery practice online? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- U.S. Tops the List of Most Plastic Surgery Procedures Performed in the World
- Generation X Outdoes Baby Boomer Generation for Plastic Surgery
- Attract More Patients with the NEW LocateADoc.com Recommendation Button!
- Need Help Marketing Your Practice Online?
- Train Your Staff to Secure More Appointments with Call Tracking
Download Your FREE White Paper — Train Your Staff to Sell and Convert More Patient Leads
Feb 2nd
You probably receive dozens of phone calls from prospective patients who want to learn about different procedures and treatments. How many of those calls actually end up turning into consultation appointments?
If your staff doesn’t know how to nurture these leads, you could miss out on the opportunity to book an appointment for surgery, a treatment, or just a consultation.
Download our FREE white paper: “Train Your Staff to Sell and Convert More Patient Leads” to find out exactly what your staff needs to do to book more appointments each week. We guide you through the booking process and show you how to instill a follow-up plan at your practice. We share the key principles for converting patient leads from your email and phone requests, and outline some tools and strategies you can put in place right away.
This PracticeDock white paper covers the following key topics:
- Phone etiquette tips and best practices
- How to train your staff to improve communications with patients
- Best ways to pre-qualify patients over the phone
- Critical lead response management tips
- Why many doctors miss the chance to work with patients who are ready to book an appointment!
- …and more.
Don’t be one of the practices missing out on thousands of dollars of potential revenue and dozens of appointments each week. Train your staff to convert more of those phone and email leads into appointments with the tips and strategies outlined in this free white paper.
Download your FREE white paper, “Train Your Staff to Sell and Convert More Patient Leads.”
Want more lead management and staff training tips? Talk to one of our Practice Development Specialists today! Contact us at 877-412-4324 or email solutions@practicedock.com
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