Archive for June, 2012
How to Differentiate Your Practice from the Competition: Expert Tips
Jun 28th
Whether you’re a plastic surgeon, a board-certified cosmetic dentist, or a hair restoration specialist, you’re probably competing with more than a dozen other professionals in your area. How do you stand apart from the pack so that patients are naturally drawn to you? The most successful practices understand the importance of differentiation, regardless of the market or specialty they are working in.
Catherine Maley, author of “Your Aesthetic Practice”, recently gave a talk on this subject for Randy Waldman’s Multi-Specialty Conference. She explains, “It’s imperative you do whatever you can to stand out. For example, use your personality. Nobody is just like you so use that to your advantage. Become a multi-faceted person to your current and prospective patients so they see you as a physician, artist, family man, philanthropist, community leader, dog lover, etc.”
You can watch Ms. Maley’s presentation here.
Some takeaways from her presentation:
- Patients are tech-savvy and overwhelmed with information
- Identify who your ideal patient really is
- Stop commoditizing your services
- Be personable, share elements of your personality at every opportunity
- Offer a more personalized experience
- Use digital media and mobile marketing to your advantage
- Don?t be afraid to mystery shop your competitors to find out how they handle patients
- Think from the patient’s point of view – how will you be the best choice?
Need more ideas for marketing your practice and attracting more patients? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- Social Media Marketing for Your Practice: Don’t Sweat the Small Stuff
- Google Chrome is #1 Browser in the World
Google Chrome is the #1 Browser in the World
Jun 21st
Recent data from a digital analytics service shows that Google’s Chrome web browser is the most-used browser in the world, outranking Microsoft’s Internet Explorer, Mozilla Firefox, Safari, and Opera. Chrome has been trending up on the StatCounter Global Stats for quite some time while Internet Explorer has been showing a steady decline. Google Chrome has become especially popular in South America and India, regions where the Google Orkut social network has also taken off.
Still, the majority of North American users are still fans of Microsoft’s Internet Explorer and continues to be the default browser on all Windows machines distributed around the world. Mashable reports that approximately 90 percent of the world’s computers are Windows machines. Some users do switch browsers to make Chrome or Firefox their default browser.
Internet Explorer 10 will be launched alongside Windows 8 and the operating system will still support third-party browsers. However, Windows tablets may have reduced functionality and only support web browsing capabilities through IE10, reports Mashable.
Google is attempting to stay ahead of the game by creating a Chrome browser specifically for Windows 8. The new version of Chrome would be a based on the desktop browser and will run in the Metro environment of Windows 8. A spokesperson from Google shared the following with Mashable earlier this year: “Our goal is to be able to offer our users a speedy, simple, secure Chrome experience across all platforms, which includes both the desktop and Metro versions of Windows 8. To that end we’re in the process of building a Metro version of Chrome along with improving desktop Chrome in Windows 8 such as adding enhanced touch support.”
More content you may be interested in:
PracticeDock Launches New Websites for RSO Medical Associates, ClearWaves Medical Laser Group, and Slim Silhouettes
Jun 14th
PracticeDock is proud to announce the release of redesigned websites for three clients: RSO Medical Associates, ClearWaves Medical Laser Group, and Slim Silhouettes. These practices have brand new websites to complement their practice mission, goals, and branding strategy. All three practices received a comprehensive upgrade that includes a more attractive layout, video integration, before and after photo galleries, and more user-friendly navigation.
RSO Medical Associates offers anesthesia services to hospitals, ambulatory surgery centers, plastic surgeons, and other office-based treatment centers.
Their new website has been redesigned with an eye-catching color scheme, a simple navigation sidebar, and updated patient testimonials. Patients can submit contact information easily right on the home page and will find information on all services offered within a few clicks.
ClearWaves Medical Laser Group specializes in cosmetic procedures including fat reduction, acne treatments, and tattoo removal.
The new website includes a gallery right on the home page to that showcases the practice’s top treatments and services, an attractive before and after gallery, and a document download page to make the patient intake process easier.
Slim Silhouettes specializes in liposculpture with an artistic approach. The practice’s new website features a changing photo gallery on the home page, an easy-to-navigate before and after photo gallery, an FAQs page, and video integration where the surgeon introduces patients to the practice.
The new website makes it easy for patients to find information they need and have a better understanding of what this particular practice can offer.
Does your practice website need a makeover? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- Social Media Marketing for Your Practice: Don’t Sweat the Small Stuff
Social Media Marketing for Your Practice: Don’t Sweat the Small Stuff
Jun 1st
Whether you’re just delving in to the world of social media marketing or trying to fine-tune your current campaign, make sure you’re not spending too much time obsessing about the “social media small stuff”.
While social media marketing can be a very effective way to connect with current and future patients, increase brand awareness, and generate new patient leads, it’s all too easy to get carried away with trying to perfect the process.
If you and your marketing team are spending a lot of time trying to calculate how many times you should post on each network, how long your headlines should be, or whether it’s worth your time to answer every comment from various social channels, you could very well be sweating the small stuff – and it’s time to take a step back. Check out this cheat sheet for some other examples.
Redefining what your primary goals and values are, and looking at the “bigger picture” effects of all of your online activities, can put things in perspective and help you make the most of your social media marketing campaigns.
Here are some of the critical questions to ask instead. These can help you create an effective social media campaign, and make the most of your time and resources as you execute your plan:
- Where exactly is my target patient? Not all of your ideal patients are flocking on Twitter, Facebook, and other social media platforms to connect with their doctors. Find out where most of your patients are likely to be receptive to your online presence and focus on building just one or two social channels to start with.
- What type of content will be most valuable to my patient? Do you think your patients will be most interested in before and after photos, latest developments at your practice, new treatment offerings, or weekly specials? Think about the type of content that will be most valuable to the average patient. The type of content that might encourage a patient to subscribe to your updates or follow you regularly.
- How creative can you be with presenting your content? Do you have staff members that can curate content, edit images, write up blog posts, or build up a content library? Think of ways to creatively present your content so that your contributions stay relevant, engaging, and truly unique.
Take the time to ask yourself what a successful social media campaign looks like for your organization, and what you expect to accomplish over the long-term – not with each blog post, Facebook update, or tweet. Looking at the bigger picture can help you create a much stronger and effective social media campaign, and also make the most of your resources.
Need help putting together a powerful online marketing campaign? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- Best Practices for Attracting Patients Using Pinterest
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