Archive for August, 2012
Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
Aug 30th
We’ve discussed a number of different online marketing strategies and tools that our doctors are using to attract more patients and build their online presence these past few months. If you’re like many medical professionals just starting to put together your marketing campaign, you may be wondering how effective these tools and approaches really are.
A radiation oncologist from Tampa, Florida shares some of her experiences with different online marketing strategies below. We’ve found that many of our PracticeDock clients enjoy similar successes, and we provide a number of online marketing tools to help you attract those high-quality leads month after month.
Jamie Cesaretti, MD shares her experience with medpageTODAY’s KevinMD.com here. Here’s a summary of her successes, and some of our suggestions for making these strategies work for your practice:
- Online physician directories. Dr. Cesaretti explains, “To break the referral pattern, I updated and posted my physician profile for free on an online physician directory, ratings, and reputation management website.” Our doctors use our LocateADoc.com directory and lead generation network to do the same thing, and can enjoy the benefit of a professional profile and web presence after our recent website re-launch.
- Paid listings. Dr. Cesaretti reports that she paid a nominal monthly fee to secure a spot for a paid search listing. This helped to ensure she appeared on the first page of organic search results and she targeted certain keywords for patients looking for Tampa doctors. PracticeDock also offers paid search or Keyword Marketing packages to help you attract qualified prospects.
- Professional website. Having a professional website is critical to your success with any online marketing campaign. Dr. Cesaretti points out, “Practically every practice has a website for marketing purposes.” Take advantage of our Website Control solution to set up and manage your professional website. You’ll also need an SEO Marketing strategy to ensure your website is found on the major search engines and is optimized to rank high on local search.
Talk to one of our PracticeDock online marketing specialists to learn more about the most effective online marketing strategies available for your practice!
More content you may be interested in:
- PracticeDock Unveils NEW LocateADoc.com Physician Directory
- How Social Media is Changing Patient Behavior
- Attract More Patients with a Loyalty Program
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
Check the Google PageRank of Your Website Pages Instantly
Aug 29th
Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 -10 (10 being the best page rank). Google PageRank is based on backlinks. What is a backlink? It is the number of unique web sites that are linking to your web site or home page. The more quality backlinks the higher Google PageRank. Improving your Google PageRank (building quality backlinks) is very important if you want to improve your search engine rankings.
If your PageRank is 6 or less contact the PracticeDock team. We will run a FREE PracticeDock Web-SEO Report and help you boost your PageRank. Get your FREE Web-SEO report.
Check your PageRank:
Attract More Patients with a Loyalty Program
Aug 23rd
If you’re struggling to keep that appointment schedule full or just want to drum up more business for the long-haul, consider instilling some type of rewards or loyalty program for your satisfied patients. Patients that are interested in multiple procedures or a series of cosmetic treatments will be more likely to return to your practice when there is some type of incentive involved.
Whether it’s a discount on a maintenance treatment or a special rate on a series of treatments, you can increase patient loyalty by extending some special offers or rewards through a patient loyalty program – and keep your practice as busy as ever.
Types of Patient Rewards Programs
There are a number of different ways to increase customer loyalty through some type of rewards program. Some ideas include:
- Courtesy voucher for a future visit
- Complimentary service
- Complementary product(s) at a discounted rate
- Referral bonus
- Exclusive discount on another treatment
- Free or discounted trial of a new product, service, or technology coming to your practice
- Volume discounts on product purchases
- Free products with treatments exclusively for past patients
The goal is to keep your patients interested in what else you offer and encourage them to return to your practice when they are ready for treatment. Keeping in touch with these patients via email and Facebook is critical for building that patient-doctor relationship. Make those patients feel special and welcome them back to your practice with some type of reward.
Promoting Your Rewards Program
Make sure all new patients are aware that you have a rewards program in place and what types of benefits they will receive once they become a patient. You can also offer more personalized rewards, such as a discount on services during a patient’s birthday month, or an exclusive gift or a gift card for patients who spend a certain dollar amount over the course of the year. Think of different ways to promote your rewards program and emphasize the different types of freebies and discounts available so patients are eager to book a treatment and start earning rewards.
Need help marketing your practice and attracting more patients? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- How Social Media is Changing Patient Behavior
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- FREE Whitepaper: How Doctors Can Use the Power of Video Marketing to Attract More Patients
PracticeDock Unveils NEW LocateADoc.com Physician Directory
Aug 21st
PracticeDock Online Marketing Suite, the brand behind the patient lead generation site LocateADoc.com, has unveiled an entirely new site with enhanced doctor search tools and user interface for doctors and potential patients. The project has been more than two years in the making and continues to be the premier physician directory on the web. The PracticeDock team used the input of doctors, patients, and website developers to create an entirely new user experience that makes it simple to find a doctor, learn about procedures and treatments, view before and after galleries, and get in touch with the practice.
The new LocateADoc.com has over 60,000 before and after cosmetic surgery pictures – the largest database in the world. The new website includes custom designed, sophisticated and easy to use doctor search technology that allows patients to search by body part to find a specialist, procedure or treatment name, location or doctor?s last name.
“After over 14 years of experience helping patients and doctors connect online, I know we have built a new website provide users with the best online experience when searching for a doctor and that will generate the most patient lead contacts for our doctors” said Glen Lubbert, CEO and Chief Imaginaut of Mojo Interactive ? creators of the PracticeDock online marketing suite brands including LocateADoc.com.
Over 60,000 Cosmetic Before and After Photos
The redesigned LocateADoc.com home page is easy to navigate and users can find a wealth of resources in just a few clicks. LocateADoc.com has an in-depth list of procedure and treatment resource guides. Whether they’re interested in liposuction, breast augmentation, rhinoplasty (nose job), laser hair removal, or porcelain veneers, users can educate themselves about treatment options and get in touch with a doctor or specialist in their area.
The new doctor profiles help doctors highlight services and treatments offered at the practice, upload large images of the practice location, staff, and potential patients benefit from a better user experience with the enhanced before and after galleries. The site provides multiple ways to contact a doctor so the user can book a consultation or request information within minutes.
The physician directory has undergone a complete makeover with the addition of a rotating carousel of “Featured Doctors”, enhanced listings with larger images, and exclusive ad sponsorship elements. A practice can also be featured across the entire sites based on the results of the proprietary PracticeRank? algorithm.
Visit the new and enhanced physician directory at www.LocateADoc.com
Doctors can add a free listing here http://www.locateadoc.com/doctor-marketing
How Social Media is Changing Patient Behavior
Aug 16th
According to 2011 data compiled by Frost and Sullivan and QuantiaMD, approximately 87% to 90% of physicians used at least one social media site for personal reasons and approximately 67% to 75% were posting for professional reasons on sites including Facebook, Twitter, a personal blog, and even YouTube. An increasing number of patients and doctors are accounting for the high numbers of social media engagement, and this form of communication could be affecting how patients interact with your office, how they find you online, and even what decisions they make.
Here are some of the most significant ways that social media is changing patient behavior:
- Finding more information with ease. Sharing your blog posts, links of interest, or even some of your personal insights on industry topics makes it easier for patients to find what they are looking for – and head back to your website for more information or contact details. Patients are using social media sites to seek out information they need to make important decisions.
- Improved patient-doctor interaction. Outside of the office, patients have access to their doctor through a social media platform where they can ask simple questions, or just click through to various resources provided by the practice.
- Increased trust in the patient-doctor relationship. Doctors who are active on social media sites are creating an online presence which makes them more approachable and encourages more communication. Providing informative blog posts, answering questions in a public space like Facebook, and highlighting the latest industry trends can help to improve the doctor-patient relationship by building trust.
- Reducing anxiety about a procedure. As more patients share their experiences about different procedures or after working with a specific doctor on Facebook, review sites, and other social media sites, some patients may experience less anxiety about their own treatment.
- More support. Not only can patients now interact with their doctors in a new way, but they can also find other patients who may have gone through a similar procedure process. They can connect with these patients to ask specific questions about different procedures.
Learn more about how your practice can engage patients using social media by talking to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- FREE Whitepaper: How Doctors Can Use the Power of Video Marketing to Attract More Patients
- Using Online Video to Achieve Top Google Search Engine Rankings
FREE Webinar – Secrets of What Women Want: Attracting and Retaining More Patients
Aug 13th
One of the keys to success for attracting the right patient is knowing exactly what they want.
In 2011, 91 percent of cosmetic procedures were performed on women. Your female patients probably make up a good portion of your business, so it makes sense to market directly to these women with innovative marketing campaigns and strategies.
Join us for an exclusive webinar presented by Cheryl Whitman, CEO of Beautiful Forever Consulting, for an in-depth look at what these women are really looking for, and how to get them into your practice!
NOW ON DEMAND – CLICK HERE TO VIEW
Cheryl will discuss this target market in detail, giving you a better idea of who these patients are and what they are looking for when searching for a doctor. She will cover the following key topics:
- How the female consumer is driving the economy
- How to build trust with your patients – and encourage referrals as a result
- Trends and statistics of female consumers today
- Top surgical and non-surgical cosmetic procedures performed on women today
- What it really takes to market your practice to women
- What you can do to attract and retain more of your female patients
Cheryl Whitman is an internationally-recognized pioneer in medical spa and aesthetic medical business consulting. She is a published author, speaker, and cosmetic marketing specialist, and spearheads a successful team of aesthetic business consultants and business professionals as founder and CEO of Beautiful Forever. Her diverse background and years of experience have helped her clients improve their business practices, and their bottom lines.
We invite you to “meet” Cheryl during this exclusive presentation with PracticeDock!
More content you may be interested in:
- Using Online Video to Achieve Top Google Search Engine Rankings
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
FREE Whitepaper: How Doctors Can Use the Power of Video Marketing to Attract More Patients
Aug 9th
Did you know that the average Internet user would rather watch a video than read about your business? Doctors who embed videos into their profiles and on their websites can attract more patients and grow their practice with less hands-on effort than doctors with text-only profiles. A doctor video could be just what your practice needs to create a professional online presence, and reach as many potential patients as possible.
Download your FREE whitepaper: “How Doctors Can Use the Power of Video Marketing to Attract More Patients” NOW and discover what your marketing strategy is missing!
This free paper shows you everything you need to how about marketing to patients using online video, and also explains the type of impact you can expect from your efforts.
The whitepaper will teach you:
- How video marketing helps your practice and patients
- Types of medical marketing videos – and how to use them effectively
- Benefits and uses of doctor marketing videos
- How videos can boost search engine rankings
- Research that explains why and how video works in today’s online world
- Sample doctor videos for private practices
- The video production process and starting costs
- …and more!
Download your FREE whitepaper today!
Would you like to learn more about video marketing and other effective online patient marketing strategies? Talk to an expert in our PracticeDock Video Services department by calling (866) 649-7589, and we?ll show you exactly what you need to get started!
More content you may be interested in:
- Using Online Video to Achieve Top Google Search Engine Rankings
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
Using Online Video to Achieve Top Google Search Engine Rankings
Aug 2nd
If you’ve Googled your name or your practice’s name lately, you may have found that you’ve dropped in rankings and can’t seem to get to the first-page of Google search results anymore. Google continues to change its algorithms and it’s become increasingly difficult to get to the top of Google search results across all industries.
However, Google is now delivering “blended” search results where images and videos are pushed to the top of the page. Here at PracticeDock, we’ve found that doctors that have videos added to their profiles have a much higher chance of getting on that coveted first page of search results.
Take a look at the screenshot below and you’ll see how a liposuction doctor in Tampa achieved such high rankings just from video. The video search results show up right under another doctor’s website, increasing the chances that a patient looking for a Tampa liposuction doctor will click through to learn more.
We’ve seen countless examples like these, which is why we encourage our doctors to add a video component to their profile. Not only will this video show up in search results, but the doctor profile will have more valuable content for the patient and can also be indexed on the search engines.
More search engine experts are realizing that Google indexes video content fairly easily, and that search engine crawlers also rely on the title of the video and description to index the content. Video SEO is a winning strategy and will continue to be an important component of any online marketing campaign.
PracticeDock can help you achieve those top Google rankings with a powerful and compelling video, or set of videos!
Talk to one of our PracticeDock online marketing specialists today to learn more about the power of video marketing and search engine optimization.
More content you may be interested in:
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
- Best Practices for Attracting Patients Using Pinterest
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