Dominate Your Practice’s Market with These Offline Marketing Strategies
As you work on developing a solid online presence, it’s still important to use some offline marketing and advertising strategies to pique and maintain the interest of your target market.
Keeping current and future clients informed about the latest “buzz” in your industry, services you offer, and sharing information about special offers with postcards, personal letters and other tangible materials can help you build your practice. These strategies will also ensure that you stay at the “top of mind” for most patients.
Use some of these offline marketing strategies to attract more patients and dominate your market:
Print advertisements – magazine and newspaper ads can still be effective, but you need to make sure you’re selecting niche publications that cater to your clientele. Think beyond your local newspaper or city magazine. Advertise in local fashion or style magazines if you?re a medical spa or cosmetic surgeon. Run print advertisements in travel and lifestyle publications so that you can attract high-end clientele looking for services you offer.
Join local networks – register with the local Better Business Bureau, Chamber of Commerce, and any social or networking groups in your niche. Being visible in your community is equally as important as having a strong online presence, and will help you connect with other professionals in similar industries. People in these groups can become a very valuable source of referrals for your practice.
Co-market with other businesses — send out direct mail pieces, postcards and other marketing materials in conjunction with a similar business to expand your customer reach. If you’re a cosmetic surgeon, partner with a medical spa that offers services that you don’t currently have so that you can reach their customers. If you’re a cosmetic dentist, partner with an image consultant or high-profile stylist in your area. These contacts can help you build your business simply through referrals and by sharing their customer lists.