Effective In-Office Marketing Strategies for Your Medical Practice
Today’s medical professionals can attract and maintain clients with several effective online and offline marketing strategies.
Whether you’re tapping into the online sphere by listing your practice on a doctor directory or reaching out to your existing client base with a direct marketing campaign, there are several ways to keep your customers engaged and interested in what you have to offer, and also continue attracting new business.
Another effective way to boost business is by using some in-office marketing strategies. When patients visit your office for the first time or call to inquire about your services, you can present them with several options and even promote some of your services and benefits.
Types of In-Office Marketing Strategies
Some of the most effective in-office marketing strategies for medical professionals include:
Creative On-Hold Messages
When a patient is put on hold during a phone call, you can play a pre-scripted message that provides useful information about your practice. This script can include any awards or accolades the practice has received, highlights of new services, and can also outline some of the benefits available to patients at the practice.
Exceptional Customer Service Over the Phone
Make sure your support staff is well-trained to handle all types of calls and inquiries, and that they are comfortable with suggesting services or asking the patient to come in for an appointment. Delivering exceptional customer service can help you retain more patients consistently.
Let patients learn more about the services that your practice is most popular for when they are sitting in the waiting area. Creating a high-quality, professional video that showcases some of your key services or highlights the staff and practice can keep your patients interested and also give them ideas for future services.
Many of your patients are avid smart phone users. Encourage patients to “check in” on social media sites such as Twitter, Facebook and Foursquare so that they can share information about your medical practice. You can also offer special promotions for these social media users.
Some patients may be comfortable tweeting or posting a status update about their visit, talking about a new treatment or linking to your blog. You can also encourage patients to subscribe to an email newsletter or your blog feed while they wait.
Brochures or Magazines in the Lobby
Maintain a small library of current information on your core services so that current and prospective patients can learn more. Offer complimentary guides or magazines to certain patients, and keep a stack of brochures and other marketing materials from the companies and manufacturers you work with.
In-office marketing strategies can help you attract and maintain more clients over the course of the year. Consider adding some of the above strategies to your marketing plan, and you may be able to attract more clients in a whole new way.
Contact a PracticeDock specialist to learn more about ways to market your practice effectively.