Beef Up Your Website Content – New Advice Directly from Google
If you’ve noticed your practice website stopped appearing in the top few pages of search results for certain keywords in the past few months, it may have been affected by Google’s “Panda” update.
Google recently changed its algorithm to flush out spammy websites and ensure that people who are using the Google search feature are presented with more accurate results. Some websites have dropped off the search results pages completely, while others have moved up a few levels on search engine results pages.
Make sure your practice website isn’t outranked by a competitor and stays at the top of search results. Modifying your website content is one of the easiest ways to ensure your website doesn’t drop off results pages and can still be found by your target market.
Google makes the following recommendations for anyone who wants to maintain a quality website:
- Provide trusted information
- Avoid spelling, stylistic or factual errors
- Create useful content that is of genuine interest to the readers
- Provide original content or information, including original reporting, research and analysis
- Exercise some quality control over your content
- Edit and proofread your article
- Establish yourself as an authoritative resource on the subject
- Provide insightful analysis and information beyond the obvious — make your content as unique as possible
- Pay attention to detail
One of the key things to remember when writing content for your web pages is to make sure your content isn’t too “thin”. You want to make sure that each and every page is full of high-quality, relevant and useful information and that you are not publishing web pages that are identical or similar.
Be careful about the type of content you post and make sure you are focusing on providing high quality information for the reader. Anything that seems like spam — pages that are “stuffed” with keywords, pages that are full of ads, or content that has been copied and pasted from another site — will negatively affect your search engine rankings and may get you blacklisted from Google search engine results pages.
Talk to a PracticeDock specialist today to find out more about quality website content for your practice.
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