Why Spelling Mistakes Could Cost You in Online Sales
The words you use on your website can have a powerful impact on your web visitors, and will speak to your professionalism and credibility. Poor spelling, grammatical errors and weak sentences could have an impact on response rates and your bottom line.
The Link Between Sales and Website Credibility
According to a recent story from BBC News, an online entrepreneur is reporting millions of UK pounds in lost revenue for online businesses — and all as a result of spelling mistakes on the company’s website. Charles Duncombe, a website analyst, says that he is “shocked at the poor quality of written English”. He points out sales figures could drop dramatically when consumers aren’t sure about a website’s credibility.
Recent statistics from the Office for National Statistic showed that Internet sales in the UK alone were about £527m per week. Much of the communication to close these sales is done with the written word — webpage copy, blog posts, email interactions, online ads and other forms of marketing — so it’s imperative that the language, tone and style used to present your message is absolutely perfect.
Improving Your Website to Increase Patient Leads
Make sure your website has a professional look and helps to establish credibility. Just as in real life, you only have a few seconds to make a great first impression. Poor grammar, bold spelling mistakes and a poorly-designed website can turn patients off and send them straight to a competitor. Take the time to make sure your site appeals to your ideal patients, contains high-quality and relevant information, and is easy to navigate. Consider hiring a professional to create the website for you. If you are creating content for your website yourself, take the time to proofread every piece of content you publish and make sure it reads easily.
The right mix of design elements, pictures and content will help to attract the right type of patient and also help you establish credibility in the online space.
Talk to a PracticeDock specialist about creating a professional website presence for your practice today!
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