Top 3 Reasons Why Your Content Isn’t Shared on Social Networks
One of the best ways to distribute content that’s published on your practice blog or on your website is to share it across the major social networks.
Many doctors are finding that people are actually reading and responding to articles and blog posts that they post to their Facebook page or on their Twitter page at any given time.
Remember that social networks give you a chance to engage with patients in a whole new way. One of the great things about pushing your content out to the social networks is that your readers can easily share the same piece with others. But, many articles and blog posts simply don’t get shared.
With so much information being posted on the social networks every minute, your content could just get lost in a sea of articles. You need to make sure you write your content in a way that makes it shareable.
Here are the top three reasons why your content isn’t being shared on social networks:
#1: You’ve Lost Your Patients’ Trust
Do your patients see you as an authority in the industry, a trusted expert and a resource for information? If the answer is “no”, they may not trust you enough to read your content and pay attention to anything you post on the social networks. They also aren’t likely to share a single piece of content you post. Find ways to serve as an authority or expert in your niche so that patients are more likely to share content you provide on their favorite social networks.
#2: Your Content is Boring
Website visitors have very short attention spans and won’t even notice your content if it doesn’t stand out in some way. Make sure your content is relevant, valuable and even entertaining so that patients have a reason to read it and share it.
#3: It’s All About You
Provide content that caters to your audience and isn’t just an advertorial about your services or practice. Articles and blog posts that focus on what different procedures can provide, how your services can improve their quality of life, and how affordable your treatments are can pique the interest of current and prospective patients, and also encourage them to share the news.
Need help marketing your practice? Talk to a PracticeDock specialist today to learn about some of the most effective online marketing methods for your practice.
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