Is Your Practice Jumping On the Social Media Bandwagon?Have you ever wondered whether you should start a blog or jump onto Twitter or Facebook to promote your practice?

Social media channels can be effective tools for promoting your practice and services, and for generating interest in the services you have to offer. Two new studies by HubSpot and Edison Research tell us that social media can be a very effective way to engage your target market and drive leads.

The latest research findings suggest the following:

  • Frequent blog posts can generate more traffic and drive leads. Even though many doctors post randomly or just once a month, they aren’t making the most of their efforts with an occasional blog post. Frequency matters when it comes to posting to your blog but you do need to really understand what matters to your audience.
  • More Twitter followers can translate to more leads. Growing your following can make it easier to book more appointments and generate referrals. According to Edison Research studies, about 10 million Americans between the ages of 18 and 34 are on Twitter and likely to influence public opinion.
  • Facebook Fans can also drive leads. Building a Facebook fan base can help to drive more traffic to your website and also influence the customer’s buying decisions. Making an effort to grow a strong and active fan base can help you generate more leads throughout the year.
  • More people are now engaged with social media. The Edison Research study results show that more than have of Americans now have a profile on one or more social networking sites. People are becoming more comfortable sharing and networking on these sites. Join the conversation happening online and you could tap in to a whole new segment of your target market.

When you share before and after photos in your doctor gallery and promote your practice with an online video package, PracticeDock will push out any new videos and gallery posts onto several social media channels including Facebook, Twitter and YouTube so that you’ll reach a wider audience. We can help you get started with a social media campaign and promote your content through our own established channels.

Talk to a PracticeDock specialist about some of today’s most effective social media marketing and lead generation methods.

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