Attract More Patients by Partnering with a Patient Financing Company
Driving patients to your practice isn’t always as simple as having an attractive website, setting up a profile page on a doctor directory, or executing a pay-per-click ad campaign. You need targeted traffic and need to find people who are ready to book an appointment. Partnering with a patient financing company can help you attract patients who are ready to finance a procedure and connect you with those patients who want to work with you right away.
Companies like CareCredit offer some of the most attractive patient financing options for those undergoing LASIK, cosmetic surgery or cosmetic dentistry procedures. In 2010, CareCredit marketed to its 7 million cardholders which resulted in $49 million in incremental revenue that went straight to LASIK and P-IOL practices in its network.
Imagine if your practice was positioned in front of thousands, possibly millions of patients who are interested in a procedure. Patient financing programs like CareCredit can help you get the extra exposure you need, and also connect you with patients that are likely to book an appointment right away. Prospective patients looking for financing options will see you in the list of providers on the network and may take steps to set up their appointment through the CareCredit site.
Keep in mind that your practice will benefit most from a multi-pronged marketing strategy. You don’t have to settle for just a single marketing strategy, such as partnering with a patient financing program, using pay-per-click advertising, or setting up an attractive website. You’ll be able to generate more and more leads consistently when you partner with businesses in your niche, and also use marketing methods that attract patients from different places.
CareCredit is one of the major patient financing providers for elective surgery and LASIK in the United States and may already be working with your competitors. Make sure your practice is linked to CareCredit’s growing network so that patients can find you easily and book that appointment. Learn more about CareCredit here.
Need help marketing your practice? Talk to one of our PracticeDock specialists about some of the most effective online marketing strategies.
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