Mobile Devices More Popular than PCs for Web Surfing in 2011
Doctors and medical professionals across all specialties are looking for new, effective ways to connect with patients. While you might have already invested in a professional website and are busy building your online presence, your patients could be tuning in to their mobile devices — not their personal computers.
According to Meraki’s recent Wi-Fi usage statistics, mobile device usage overtook computer usage for connecting to Wi-Fi networks in 2011.
Mobile devices like the Apple iPhone and Android smartphones now account or just about 58 percent of Wi-Fi devices. PCs account for about 36 percent, which means more consumers (and patients) are using their mobile devices when searching for information on the Web, connecting to social networks like Facebook and Twitter, and for reading reviews and testimonials about different businesses.
If you don’t have a mobile version of your website, it might not even show up on mobile devices like tablets and smartphones.
This means other doctors are able to snap up patients who are using mobile devices to search for doctors or treatments in their area. Only a handful of doctors have already joined the mobile bandwagon to offer a mobile version of their website that appears on tablets and smartphones. These sites are “downsized” versions of the original site, allowing the site visitor to navigate only the main pages and get the key information they need.
Still, full websites are still accessible on tablets and smartphones, but they are not always as user-friendly as on a personal computer. Having a professional-looking website is still essential for attracting patients and creating a strong online presence. As more patients spend online time on smartphones, tablets, and other mobile devices, it’s becoming increasingly important for doctors to have a strong online presence — and even a mobile version of their website available.
Need help building an online presence? Talk to a PracticeDock online marketing specialist about website and mobile packages designed specifically for doctors, dentists, and medical professionals.
More content you may be interested in:
- Train Your Staff to Secure More Appointments with Call Tracking
- Need Help Marketing Your Practice Online?
- Top 6 Ways to Grow Your Practice Blog
- Top 10 Cities for Plastic Surgery Infographic
- Generation X Outdoes Baby Boomer Generation for Plastic Surgery