Top 5 Things Doctors Forget to Do after Spending Money on Marketing
Whether you’re investing a few hundred or a few thousand dollars into your practice marketing projects, you’re probably expecting some sort of return within a few weeks. While some marketing strategies can deliver instant results, the majority require a long-term commitment and ongoing efforts.
There are very few “hands off” marketing methods that actually work for doctors and practices. We work with doctors across all specialties and found that many forget about some key steps right after executing their marketing campaign.
Here are five things doctors forget to do after spending money on marketing:
- Forgetting to ask for the source. Whatever marketing method you choose — whether it’s online advertising, television, radio, or direct marketing — make sure to ask the client “Where did you find us?” or “How did you hear about us?” Doing this consistently will give you a good idea of what types of marketing methods are working and which are not.
- Ignoring potential customers. Even when someone contacts your office to ask a question, you have to treat them like they are a potential customer. If they decide not to get a procedure for themselves, they probably know at least five people who are looking for a doctor. Maintain a high level of customer service so you keep attracting the right types of clients.
- Forgetting to capture contact information. Even when someone isn’t booking a treatment or procedure, it’s essential that you capture their name, email address, phone number, and even mailing address so you can follow up with them at a later date. You must keep populating that marketing database with current and potential client information. Once you have these, you have to follow data protection rules and make sure you’re not just “spamming” your contacts. Always give these contacts the option to “opt out” of future promotions.
- Overlooking the value of email marketing. Email marketing is one of the most powerful ways to nurture patient leads and will also support your branding efforts. Be consistent with your email campaigns so you can generate some high-quality leads for a relatively low cost.
- Forgetting to ask for a referral. Always take the time to ask a satisfied patient for a recommendation, online review, or even a referral. This is one of the most effective ways to increase your client base and ultimately, build your business.
Need help with your practice marketing campaign? Talk to one of our PracticeDock marketing specialists today!
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