Best Practices for Attracting Patients Using Pinterest
Pinterest is one of the fastest growing social networking sites out there and it’s likely that many of your ideal patients are already on it. While it is designed for hobbyists looking to connect with other people with similar interests and discover new things, it can also serve as a place for doctors and practices who want to connect with patients in a whole new way.
Unlike Facebook and Twitter, Pinterest is based around images – you “pin” different images and links on a themed board and attract followers, “likes”, and comments. Over time, you can build your own following and also increase your online presence. Another perk? Pinterest’s own search engines can put some of your content in front of prospective patients.
Here are some best practices to follow when attracting patients on Pinterest:
1. Optimize your images. Post images like before and after pictures of popular procedures and make sure you save the image with a keyword-rich file name and write a brief, relevant description. The key is to optimize this text so that it can be indexed quickly in the main Pinterest search.
2. Remember your audience. The majority of Pinterest users are women in the 25 to 44 age group. Think about the procedures that women in this demographic group typically come to your practice for. From breast implants, mommy makeovers, rhinoplasty, or liposuction, pick out some great pictures on your site and relevant information that this particular age group would be interested in.
3. Be social. Pinterest has an anti-spam policy so if it’s obvious that you are only ‘pinning’ your own content, you could be banned from the site. Play fair by pinning other people’s pins to your own pin boards and interact with other users when you can. Follow interesting people, “like” and comment on other posts, and be consistent with your activity to generate some results.
4. Integrate your boards with Facebook and Twitter. You can include your pins on both of these sites to further your reach. The Pinterest Facebook app, for example, updates your Facebook followers with information about what you’ve pinned recently or what boards you’ve created.
5. Be creative with your pins. Before and after photos are a great opportunity for doctors and practices to share their work on Pinterest, but don’t overlook some other options. You can link to blog posts with a relevant image, share infographics related to your industry, or even just share event photos. Be creative so that you can engage the largest possible audience.
Need help with your social media and online marketing campaigns? Talk to a PracticeDock online marketing specialist today!
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