Use Call Tracking to Measure Results of Social Media Campaigns
Social media ads can be a valuable addition to your online marketing campaign but how do you know whether you are really getting a good ROI? While there are some analytics tools available for different social media platforms, one of the most effective ways to track results is by using a call tracking solution like PracticeDock Call Tracking.
Call tracking helps you determine which social media ads and campaigns are generating the highest volume of response. You can track the impact of each and every ad across multiple social media channels and ad platforms by using a different phone number with each ad. Call tracking solutions will monitor each call placed and you’ll have a tally of calls received from various campaigns.
How Call Tracking Works
Call tracking solutions give you a chance to assign special numbers to different campaigns so that you know where the caller found your contact information. The call will still go straight to your office, but the initial call will be logged and tracked so that you can see whether the caller found you on a Facebook ad, via a blog post, or through a paid search campaign. Ultimately, you are connecting the lead to a specific ad or campaign so you’ll have a very accurate idea of which campaigns are working for you – and which ones are not. After you identify your strongest ads, you can tweak your marketing campaign to reduce ad spend in certain areas, and increase spending in others.
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