Posts tagged call tracking
Social media ads can be a valuable addition to your online marketing campaign but how do you know whether you are really getting a good ROI? While there are some analytics tools available for different social media platforms, one of the most effective ways to track results is by using a call tracking solution like PracticeDock Call Tracking.
Call tracking helps you determine which social media ads and campaigns are generating the highest volume of response. You can track the impact of each and every ad across multiple social media channels and ad platforms by using a different phone number with each ad. Call tracking solutions will monitor each call placed and you’ll have a tally of calls received from various campaigns.
How Call Tracking Works
Call tracking solutions give you a chance to assign special numbers to different campaigns so that you know where the caller found your contact information. The call will still go straight to your office, but the initial call will be logged and tracked so that you can see whether the caller found you on a Facebook ad, via a blog post, or through a paid search campaign. Ultimately, you are connecting the lead to a specific ad or campaign so you’ll have a very accurate idea of which campaigns are working for you – and which ones are not. After you identify your strongest ads, you can tweak your marketing campaign to reduce ad spend in certain areas, and increase spending in others.
More content you may be interested in:
- Best Practices for Attracting Patients Using Pinterest
- Is Your Practice Ready for the Facebook Timeline Change?
- Need Help Marketing Your Practice Online?
- U.S. Tops the List of Most Plastic Surgery Procedures Performed in the World
- Healthcare Embraces the iPad: Doctors Jump on New Technology
Join us for a complimentary webinar, “Assessing Your Office Staff” on Tuesday, August 17, 2010 at 1 p.m. (EST) to learn more about the benefits of call tracking and ways to train your office staff to increase patient satisfaction.
Space is limited.
Reserve your Webinar seat now at:
The way your office staff handles inbound calls plays an important role in the number of consultations and treatment appointments you book on a daily basis. Have you ever wondered what type of conversation takes place between a prospective patient and your office on any given day? Call tracking can provide some insight on how your staff handles inbound calls.
When a prospective patient calls your office to find out more about a particular service or is interested in setting up a consultation, it’s imperative that your office staff knows how to handle the call and bring the patient into the office as soon as possible. Call tracking systems also allow you to monitor all calls coming into the office and ensure that your staff is handling each call effectively.
Many doctors and medical professionals also use call tracking systems to as a training tool, because staff members are able to record and review their conversations. Supervisors can review each call to make sure it meets quality standards, and change scripts or provide more training to staff members to ensure that most inbound calls turn into an appointment for a consultation or treatment.
When you set up a call tracking system in your office, you will be assigned a unique toll-free number that makes it very simple to track the effects of all of your marketing campaigns. As you promote this phone number on your website, profile page and other marketing materials, you will be able to see exactly where your leads are coming from. This can help you tweak and streamline your marketing campaigns so that you generate more inquiries or requests for consultations on a regular basis.
Call tracking is very simple to set up and provides valuable data about your lead, including the time of day the prospective patient called, the duration of the call, and how the call was handled by the staff member. Take the guesswork out of your advertising campaigns with a call tracking system that is easy to manage and provides a high ROI.