Posts tagged lead generation
FREE Webinar: 8 Steps to Getting and Retaining New Patients
Jun 13th
Many doctors have a difficult time attracting and retaining patients year round. Knowing how to reach out to patients and market your practice effectively is one of the keys to success in this rapidly-changing – and highly competitive – industry. Even if you have extensive experience and advanced skills in your field, you need to employ the right marketing strategies to attract and retain high-quality patients.
Join us on Wednesday, July 10 at 1 p.m. EST for our FREE webinar, “8 Steps to Getting and Retaining New Patients” with guest speaker Dr. Drew Stevens of CEO Stevens Consulting Group.
Dr. Stevens is a world-renowned practice management and chiropractic marketing coach and has helped many doctors succeed with the right practice management-marketing approach.
Dr. Stevens will cover the following;
- How to create a compelling message that attracts the right patients to you
- The four key reasons why patients are not coming fast enough
- Three valuable techniques that build awareness
- Four methods that retain patients and create new volume
You’ll learn what it really takes to reach out to patients and build a successful practice — even during your typical slow season. Dr. Stevens works with physicians and medical professionals who struggle with revenue and he has transformed them into wealthy professionals. He has helped thousands of professionals reach billions of dollars in new revenue with a strategic process that makes the practice more efficient and gives medical professionals the financial freedom they want.
Dr. Stevens runs one of the most prominent and visible practice management firms in the United States. He is the author of six books including the latest, “Practice Acceleration!”
Register for this FREE webinar NOW!
Talk to one of our PracticeDock online marketing specialists for even more ideas for marketing your practice.
More content you may be interested in:
How Site and Search Retargeting Can Increase Patient Leads
May 30th
One of the biggest challenges with online marketing is attracting high-quality leads and customers that convert. PracticeDock has developed several effective online marketing tools for doctors and practices ready to move forward with an online marketing campaign, and our newest product — Site & Search Retargeting — is taking things one step further.
Site and search retargeting allows us to collect user data and use that information to create and run targeted ads. It relies on a site visitor’s search habits and activity, taking into account what types of keywords they are using to arrive at your site, and what they do when they reach a site.
Here’s a closer look at how site and search retargeting can increase patient leads:
How Site Retargeting Works
When a prospective patient visits your website, we can collect data (in the form of cookies) about that site visitor. Our technology captures and remembers the site visit and when that same patient surfs the Web and visits a site in the PracticeDock Display Network, our system will display a targeted ad. The prospective patient will see this ad and can click through to visit your website, fill out a contact form, or give your office a call.
How Search Retargeting Works
When a prospective patient enters a search term related to your business, such as “cosmetic dentists in Atlanta”, or “liposuction in Chicago”, they can click on a partner site and our technology will identify them by the search terms they used. As they continue surfing the Web and visit a site in the PracticeDock Display Network, a site in our network will recognize the patient and display a retargeted ad. At this point, the prospective patient will see the ad and can click through to visit your site.
The PracticeDock Display Network provides access to over 6 billion impressions per day and reaches 90% of the online audience. It’s an impactful way to attract those high-quality patients and reach patients that are likely to convert.
Learn more about PracticeDock Site & Search Retargeting here.
Need help with your online marketing campaign? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Content Marketing Tip: Use Infographics to Drive More Patient Leads
- LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
Content Marketing Tip: Use Infographics to Drive More Patient Leads
May 23rd
One of the biggest challenges many practices face when it comes to patient marketing is driving quality leads to their website. PracticeDock works with doctors across all specialties to create a customized and targeted online marketing campaign that increases leads and helps the practice grow.
We often recommend a content marketing strategy for our doctors because so many patients are interested in learning more about different procedures, how to prepare for treatment, and what to expect when they work with your practice. Attracting these patients with visual content such as an infographic can be a valuable part of your content strategy.
Why Infographics?
LocateADoc.com is our online physician directory and primary lead generation portal. We were recently featured on SearchEngineLand.com for our use of infographics to attract more patients to our own website. An infographic is essentially visual content — it contains valuable statistics, facts, and tips, and has a strong visual element with eye-catching graphics and pictures. We’ve created several infographics about plastic surgery trends, industry insights, and tips for patients in the past few months with considerable success.
Infographics Can Increase Patient Leads
One of our infographics, “Plastic Fantastic: What We Pay To Go Under the Knife”, published in November 2012 generated a 2,100% increase in leads compared to another infographic about breast self-exams published earlier that year. Our infographics have continued to generate new patient leads and are a powerful addition to the LocateADoc.com content marketing strategy.
We encourage our PracticeDock doctors to share these infographics on their own websites and blogs, and also to consider publishing infographics with their own data and statistics. Infographics can be a valuable addition your content marketing strategy and allow you to present valuable information in a visually creative way.
If you need help with your content marketing strategy, talk to one of our PracticeDock specialists today!
More content you may be interested in:
- LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Why Apologizing May Prevent Patients from Suing You
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
Best Practices for Capturing New Patient Leads
Apr 5th
Attracting new patients to your practice may not be easy but there are several things any practice can do to build a solid patient base and continue generating leads via email, phone, and even the Internet. In fact, your online presence may be responsible for a significant percentage of leads you generate year after year.
The PracticeDock team of online marketing experts works with practices just like yours to build a strong online presence and also generate high-quality leads to help your practice grow. The next step is to convert those leads into patients, and we have tools and resources to help you with that as well.
Here are some tips and best practices for capturing new patient leads:
- Be quick to reply. Don’t wait more than 24 hours to respond to a lead when you can help it. Whether the inquiry comes via email, phone, or through an online contact form, make sure you have staff available to respond to the lead immediately. Waiting too long increases the chance that your prospective patient will go elsewhere.
- Be persistent. In most cases, calling back once is not enough. Research tells us that at least six call attempts increase your chances of converting that patient and booking an appointment.
- Consider the day. Some research also suggests that the best days to make initial contact are on Thursdays or Wednesdays. The best times to call are between 4 p.m. and 5 p.m., and the second best time to call is between 8 a.m. and 9 a.m. Plan your marketing and communications accordingly.
Need more patient lead generation ideas? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Need Help Marketing Your Practice Online?
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Online Marketing Technology Enhances Patient Leads
PracticeDock White Papers and Infographics Roundup
Mar 14th
If you’re struggling to attract more patients or want to employ some of the latest marketing strategies to build your practice, take advantage of the FREE tools and resources we offer. In addition to the blog posts you see here, you can download educational white papers for expert advice from industry professionals, and view infographics that provide industry statistics and insights. Don’t forget to register for our complimentary, on-demand doctor marketing webinars for even more tips and ideas!
Here’s a roundup of the latest PracticeDock white papers and infographics:
How Doctors Can Use the Power of Video Marketing to Attract More Patients
Find out why video can be so compelling when it comes to marketing your practice and attracting more patients. This white paper explains why video marketing is a critical component of every successful practice marketing strategy.
Why Your Practice Needs a Mobile Interface Right Now — And How to Make it Happen
As more of your patients turn to their smartphone or other mobile device to access the Internet, it’s become more important than ever to have a mobile-friendly website. This white paper explains the value of mobile websites and how simple it is to create a mobile version of your practice website.
How to Convert Leads Into Patients
Is your practice struggling to book those appointments, no matter how many calls or email inquiries you receive? This white paper is a step-by-step guide to converting more of those inbound leads into patients.
How to Create an Amazing Successful Marketing Plan & Budget
Putting together a realistic marketing plan and budget may be one the biggest challenges you face when managing your practice. Use this guide to create an effective marketing strategy that fits within your budget.
Train Your Staff to Sell and Convert More Patient Leads
One of the best investments you can make is to train your staff to handle different types of patient inquiries and book more appointments – without turning into a salesperson. This white paper will show you exactly how to train your staff to “sell without selling”, and convert more patient leads.
[Infographic] How the Facebook Timeline Affects Your Business Page
Don’t miss this infographic that shows you how the new Facebook Timeline layout will affect your business page. If your practice is on Facebook, you need to know how to take advantage of the new features and layout options, and make the most of your social media marketing efforts.
Talk to one of our PracticeDock online marketing specialists for more ideas on marketing your practice!
More content you may be interested in:
- Public Relations/Interview Opportunities for Doctors – March 2013
- Need Help Marketing Your Practice Online?
- A Look at the Facebook Power User Infographic
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
On Demand FREE Webinar: Booking 75% of Your Patients In-Office
Mar 5th
Did you know that the initial phone call with a patient is what will dictate whether the patient will book an appointment for a consultation or procedure? Learn how to increase the percentage of patients that are booking procedures in your office before they leave or need a call back!
Join us for this FREE on-demand webinar, “Booking 75% of Your Patients In-Office“ with guest speaker Jon Hoffenberg, Executive Vice President and Co-Founder of the YellowTelescope Management Team.
This webinar covers the following key topics:
- Why the closing/booking ratio is NOT based on you, but on that first phone call with the patient
- How to properly “weed patients in” with a patient education approach
- How to pre-qualify patients for financing plans
- Why it’s so important to focus on those initial points of contact and communications with your patient
- How to increase the percentage of in-office booked procedures effectively
- …and more!
This webinar outlines exactly what it takes to book those patients in-office, thereby reducing the time, money, and resources spent on trying to build up that client base. We’ll show you exactly what it takes to increase your in-office booking percentages and convert those leads with ease.
Watch On Demand Now ”Booking 75% of Your Patients In-Office”
Talk to one of our PracticeDock online marketing specialists for more ideas on converting patient leads.
More content you may be interested in:
Practice Marketing Basics: Catch Up With FREE On-Demand Webinars
Jan 24th
Increase patient leads and generate more revenue this year by educating yourself and practice staff about the most effective practice marketing and patient lead generation
PracticeDock is proud to provide our clients with FREE webinars throughout the year to help you stay competitive and relevant in this rapidly-changing industry. We know what it takes to run a successful practice, and our own staff members and industry professionals we work with have been sharing their insights and expertise with these on-demand presentations.
Explore different marketing approaches and strategies that fit your practice with these FREE, on-demand webinars from PracticeDock:
Webinar: Advance Medical SEO Marketing – What All Doctors Need to Know (In Plain English)
Find out how the principles of search engine optimization (SEO) apply to your online marketing strategy and learn why SEO marketing is a valuable investment.
The Many Misdemeanors of Practice Management
If you’re struggling with attracting more patients, your staff may not be delivering the best possible customer service. Find out whether you’re making some common mistakes when hiring staff members.
Creating – An Affair to Remember – Planning Your Event for Success on Any Budget
Discover what it really takes to create and run events that attract the right types of patients. Learn the strategies professionals use to promote and host an event successfully.
Secrets of What Women Want – Attracting and Retaining More Patients
How well do you understand your female patients? Do you really know what they want? Discover what this demographic is looking for and how to gear your marketing efforts to attract female consumers.
How to Turn Your Phone Calls into Profits
Coach your staff to handle patient calls effectively with this step-by-step guide. This webinar will explain exactly what it teaks to handle patient inquiries, handle pricing questions, book that appointment, and more.
Generating Revenue From Online Patient Leads
Do you struggle with qualifying patient leads and attracting the right types of patients? Learn about some of the common challenges doctors just like you face and how to overcome them.
How to Market Your Non-Insured Procedures
Find out what types of marketing and advertising campaigns patients without insurance are most likely to respond to. We’ll help you create an effective marketing strategy to book more appointments for non-insured procedures.
Learn How to Turn Leads Into Consultations
Do you know what triggers actually convert a potential patient? Learn the most successful conversion strategies to start booking more consultations and managing patient leads.
Use the Web to Double Your Patient Leads and Revenue
Harness the power of the Internet to increase patient leads and revenue. We’ll introduce you to the benefits of doctor directories like LocateADoc.com, pay-per-click advertising, and social media. You’ll also learn why every practice must have a professional website, and how to get that website listed in the top rankings on Google.
Business Boosting Strategies for Cosmetic Practices
No matter what the economic outlook may be, there are several ways to generate a steady stream of clients and build a successful practice. Learn some of the best practices in sales, marketing, and operations that will benefit your bottom line.
How to Manage and Convert Patient Leads
This Q&A-style webinar will provide you with some insider secrets and tips for managing online patient leads and converting leads into appointments.
Find out why the success of your practice isn’t only contingent on the doctor’s skills and experience, but also on the staff’s ability to handle patients and maintain a high standard of customer service.
Twitter Medical Marketing & 10 Patient Consulting Tips
Find out how to effectively market your practice using Twitter and why you should be using it both as a content marketing tool, and also as a reputation management tool. Discover best practices for posting tweets and maintaining your Twitter profile.
Need more help marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- LocateADoc.com Announces New Medical Advisory Board Members
- Need Help Marketing Your Practice Online?
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
- The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic
Converting Patient Leads into Booked Treatments – Part 2
Dec 5th
Last week we talked about three effective ways to convert patient leads into new clients. You learned that in order to grow your practice and keep building that client base, you need to pay close attention to your response times, avoid the typical salesperson’s approach when communicating with these patients, and also to be “respectfully persistent”.
These are only a few proven methods for converting patient leads you receive via a phone call, an email inquiry, or any type of intake form. Here are some more strategies to help you convert more of those patients:
1. Set up an email campaign. Cultivate and maintain relationships with current and past patients by sending out monthly or quarterly emails. You can design a set of email campaigns for different types of patients and schedule them to go out over a designated period of time. Frequent emails can help to keep those patients interested and can also build some trust.
2. Don’t forget about your existing clientele. Experts describe these patients as “low hanging fruit” that is easy to ignore. Don’t overlook some sales opportunities for existing patients and don’t be afraid to ask for referrals when appropriate. Tapping into your existing client base to suggest additional services or extend a special offer can be a great way to drum up more business.
3. Invest in a good staff training program. Take the time to really educate your staff members on how to handle incoming calls, how to answer questions about new treatments, and how to greet patients as they walk into your office. Phone etiquette is a critical component of success and the PracticeDock Call Tracking tool can be an invaluable asset for your practice. Invest the time and resources to train your staff properly so that you are always increasing the chances of converting patient leads into booked treatments.
For more tips, contact one of our PracticeDock online marketing specialists. We’re here to provide you with the most effective marketing tools to grow your practice.
Don’t miss these PracticeDock on-demand webinars!
How to Turn Phone Calls into Profits
Generating Revenue from Online Patient Leads
More content you may be interested in:
- How Facebook Insights Help You Measure Your Campaign’s Growth
- Infographic: What Patients Are Paying to Go Under the Knife, What They Are Having Done and Where
- Grow Your Practice with the Right Patient Marketing Strategy
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
Converting Patient Leads into Booked Treatments – Part 1
Nov 27th
No matter which methods you use to attract patients to your practice, you need to fine-tune the process of converting that patient inquiry into a booked treatment. Most practices field dozens of phone calls or emails requesting information about certain treatments and services but the patient never actually books a consultation or treatment.
Your success is dependent on your staff’s ability to convert those leads into appointments. We’ll be talking about some effective strategies to help you convert those patient leads into an appointment for a service over the next couple of weeks.
Here are some essentials for converting those leads into new clients:
- Pay attention to your response time. According to Leads360, a lead management software company, speed is the single most critical element of converting leads. The company reports that conversion rats are more than 390% higher when you respond to an inquiry within one minute. The percentage drops to 120% within two minutes, 98% under three minutes, and down to 36% in under an hour. It’s imperative that your staff is responding to each and every lead within minutes – preferably right away – whenever possible.
- Don’t sell. Take the time to learn more about your patients and really understand what they are looking for, and what they might need. Avoid any sales talk or marketing hype and instead focus on building a positive relationship with the patient. Few patients will tolerate a sales pitch when they are looking for a treatment or service. Make sure your staff is trained to avoid sales talk and instead focus on the patient’s needs so they can lead them in the right direction.
- Be respectfully persistent. If a patient doesn’t schedule a consultation right away, that doesn’t mean that they may do so in the future. Schedule a follow up call with that patient a few days or a week after the initial communication to find out if they are still interested. Some may simply be shopping around and need a little nudge in the right direction.
Need more ideas? Stay tuned for Part 2 next week. In the meantime, contact one of our PracticeDock online marketing specialists to find out how we can help you grow your practice.
Don’t miss these PracticeDock on-demand webinars!
How to Turn Phone Calls into Profits
Generating Revenue from Online Patient Leads
More content you may be interested in:
- How Facebook Insights Help You Measure Your Campaign’s Growth
- Infographic: What Patients Are Paying to Go Under the Knife, What They Are Having done and Where
- Grow Your Practice with the Right Patient Marketing Strategy
- Join the LocateADoc.com “Top Doctor” Program
- Need Help Marketing Your Practice Online?
Attract More Patients with the NEW LocateADoc.com Recommendation Button!
Sep 5th
Make sure you are listed on LocateADoc.com! Place the above image on your website and in your blog to encourage patients to recommend you online. Get your recommendation button now!
Make it easier for prospective patients to choose you over the competition by collecting recommendations from your satisfied patients. Many patients forget to review or rate their experience shortly after treatment, no matter how much you encourage them to do so after their last visit.
Posting a highly visible “Recommend Us” button right on your website will make it easier for patients to give you a virtual “thumbs up” on LocateADoc.com and it only takes a few minutes to set up!
Remember you can always send a friendly “thank you” note to all of your patients after their last visit and direct them back to your website to post a recommendation.
Use this step-by-step guide to add an official LocateADoc.com recommendation button to your site now!
Start by: Log in here and select the “Add recommendation button” link. (You must have a LocateADoc.com profile. If you do not have a profile, start your free listing here: http://www.locateadoc.com/doctor-marketing)
Step 1: Select your button style. Select the alignment (left justified or right justified) you would like to see it placed on your website and preview in the box on the right.
Step 2: Your HTML code has been generated for your personal “Recommend Me” button. Select and copy this code located in the box under Step 3 labeled “Copy and Paste”.
Step 3: Go to your website content manager page that you wish to add the new button to, switch the editor to “source” mode so they see the underlying HTML code. Paste your new HTML code underneath the text encouraging patients to recommend you online by clicking the “Recommend Us” button below. You must paste the code before the paragraph for it to be flush with the paragraph. (Do you not have access to manage your website content? Contact the PracticeDock team to help you migrate your site into the PracticeDock Website Control Content Management System so that you can control all your website text and pictures updates)
Step 6: Go to your website page that you placed the recommend button, view, and test the link.
And that’s it!
Adding the NEW LocateADoc.com recommend button and feature only takes a few minutes and can prompt many patients to recommend you when they visit various pages of your website. Make sure patients know about it when you meet them during their last visit, or send them a quick email to encourage them to push “Recommend Us” somewhere on your website.
Read more about the importance of patient recommendations in our blog post, Attract more Patients by Leveraging Online Customer Reviews.
Need more ideas to market your practice effectively? Talk to one of our PracticeDock specialists today!
More content you may be interested in:
- Top 3 Reasons Why Your Content Is Not Shared on Social Networks
- Need Help Marketing Your Practice Online?
- Top 9 Online Marketing Tips for Displaying Patient Before and After Photos
- How to Grow Social Media Leads: New Research Findings
- Train Your Staff to Secure More Appointments with Call Tracking
Follow Us:
-
Facebook
