Posts tagged medical marketing
Today’s medical professionals can attract and maintain clients with several effective online and offline marketing strategies.
Whether you’re tapping into the online sphere by listing your practice on a doctor directory or reaching out to your existing client base with a direct marketing campaign, there are several ways to keep your customers engaged and interested in what you have to offer, and also continue attracting new business.
Another effective way to boost business is by using some in-office marketing strategies. When patients visit your office for the first time or call to inquire about your services, you can present them with several options and even promote some of your services and benefits.
Types of In-Office Marketing Strategies
Some of the most effective in-office marketing strategies for medical professionals include:
Creative On-Hold Messages
When a patient is put on hold during a phone call, you can play a pre-scripted message that provides useful information about your practice. This script can include any awards or accolades the practice has received, highlights of new services, and can also outline some of the benefits available to patients at the practice.
Exceptional Customer Service Over the Phone
Make sure your support staff is well-trained to handle all types of calls and inquiries, and that they are comfortable with suggesting services or asking the patient to come in for an appointment. Delivering exceptional customer service can help you retain more patients consistently.
Let patients learn more about the services that your practice is most popular for when they are sitting in the waiting area. Creating a high-quality, professional video that showcases some of your key services or highlights the staff and practice can keep your patients interested and also give them ideas for future services.
Many of your patients are avid smart phone users. Encourage patients to “check in” on social media sites such as Twitter, Facebook and Foursquare so that they can share information about your medical practice. You can also offer special promotions for these social media users.
Some patients may be comfortable tweeting or posting a status update about their visit, talking about a new treatment or linking to your blog. You can also encourage patients to subscribe to an email newsletter or your blog feed while they wait.
Brochures or Magazines in the Lobby
Maintain a small library of current information on your core services so that current and prospective patients can learn more. Offer complimentary guides or magazines to certain patients, and keep a stack of brochures and other marketing materials from the companies and manufacturers you work with.
In-office marketing strategies can help you attract and maintain more clients over the course of the year. Consider adding some of the above strategies to your marketing plan, and you may be able to attract more clients in a whole new way.
Contact a PracticeDock specialist to learn more about ways to market your practice effectively.
Medical practice video marketing can help you stand apart from other doctors and medical professionals in your area.
Video marketing is an effective, interactive and highly-engaging way to attract new patients. According to a study by NovaGreenMedia, video added to small business profiles increases the number of business profile views more than 100%, the number of profile clicks by more than 30%, and the number of calls generated by more than 18%.
If you don’t have time to meet with hundreds of prospective patients who are only inquiring about your practice and services, consider presenting your practice with a video marketing campaign online.
A short, simple, professionally-edited video can convey your core message to hundreds, even thousands of prospective patients. Your video can also be found easily on the major search engines. Videos allow you to connect with patients before you even meet them.
Some of the key benefits of video marketing for your medical practice include:
- Easy way to convey your core message to prospective patients
- Inexpensive marketing solution that can fit your budget
- Distribution to YouTube for a wider reach and more exposure
- Search engine optimization benefits
- Drives more high-quality leads to your medical practice’s Folio page
- Efficient and targeted way to present your practice to prospective patients
A 30-second video is enough to explain your mission, services and even introduce yourself and staff members to the patient. Video marketing adds that “personal touch” to your marketing efforts, and will give you that all-important “face time” you need with the patient before they even book a consultation!
Contact the PracticeDock marketing professionals to learn more about medical practice video marketing.
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There are several ways to generate more referrals for your practice, and some of them don’t involve any direct marketing. Here are a few simple strategies that will help to keep your appointment books full season after season:
Improve Your Search Engine Rankings
When patients are looking for specific procedures online, they are more likely to find you when you are at the top of Google search page results. When a coworker or friend mentions your practice name or doctor names, it’s important that you can be easily found after a simple search. Make sure you are investing your marketing resources towards higher search engine placement so that your customer referrals can find you easily after a simple online search.
Focus on the Patient
Make sure your patients feel welcome and comfortable in your office, and take the time to decorate your waiting room so that the patient feels right at home. Showing concern and care for each and every patient builds rapport, and may just encourage a referral. Running a successful medical practice is just like running any other business — keeping your clients happy is a top priority!
Market Your Specialties and Strengths
Define what you do best, and emphasize the key services and procedures your practice offers in all of your marketing materials. Think of ways that a prospective customer would describe you when introducing you to their friends or associates. What makes you stand apart from other doctors in your niche? How convenient is it for patients to schedule an appointment with you, or to find your office? Focus on marketing some key details about your practice so that anyone else can highlight these benefits when sharing information with others.
Become Active in Your Community
Make yourself more visible in the community, either by joining a local Chamber of Commerce, participating in local social events, or even sponsoring community events. Highlight your activities and involvement in the community on your website or blog. Prospective clients may be more likely to refer you simply because you’re at ‘top of mind’ by being visible online, and offline.