Posts tagged Online Marketing

One of the biggest challenges many practices face when it comes to patient marketing is driving quality leads to their website. PracticeDock works with doctors across all specialties to create a customized and targeted online marketing campaign that increases leads and helps the practice grow.

We often recommend a content marketing strategy for our doctors because so many patients are interested in learning more about different procedures, how to prepare for treatment, and what to expect when they work with your practice. Attracting these patients with visual content such as an infographic can be a valuable part of your content strategy.

Why Infographics?

LocateADoc.com is our online physician directory and primary lead generation portal. We were recently featured on SearchEngineLand.com for our use of infographics to attract more patients to our own website. An infographic is essentially visual content — it contains valuable statistics, facts, and tips, and has a strong visual element with eye-catching graphics and pictures. We’ve created several infographics about plastic surgery trends, industry insights, and tips for patients in the past few months with considerable success.

Infographics Can Increase Patient Leads

One of our infographics, “Plastic Fantastic: What We Pay To Go Under the Knife”, published in November 2012 generated a 2,100% increase in leads compared to another infographic about breast self-exams published earlier that year. Our infographics have continued to generate new patient leads and are a powerful addition to the LocateADoc.com content marketing strategy.

We encourage our PracticeDock doctors to share these infographics on their own websites and blogs, and also to consider publishing infographics with their own data and statistics. Infographics can be a valuable addition your content marketing strategy and allow you to present valuable information in a visually creative way.

If you need help with your content marketing strategy, talk to one of our PracticeDock specialists today!

More content you may be interested in:

• LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
• Use Videos in News Releases for Better SEO
• Need Help Marketing Your Practice Online?
• Why Apologizing May Prevent Patients from Suing You
• Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients

Increase patient leads and generate more revenue this year by educating yourself and practice staff about the most effective practice marketing and patient lead generation

PracticeDock is proud to provide our clients with FREE webinars throughout the year to help you stay competitive and relevant in this rapidly-changing industry. We know what it takes to run a successful practice, and our own staff members and industry professionals we work with have been sharing their insights and expertise with these on-demand presentations.

Explore different marketing approaches and strategies that fit your practice with these FREE, on-demand webinars from PracticeDock:

Webinar: Advance Medical SEO Marketing – What All Doctors Need to Know (In Plain English)
Find out how the principles of search engine optimization (SEO) apply to your online marketing strategy and learn why SEO marketing is a valuable investment.

The Many Misdemeanors of Practice Management

If you’re struggling with attracting more patients, your staff may not be delivering the best possible customer service. Find out whether you’re making some common mistakes when hiring staff members.

Creating – An Affair to Remember – Planning Your Event for Success on Any Budget
Discover what it really takes to create and run events that attract the right types of patients. Learn the strategies professionals use to promote and host an event successfully.

Secrets of What Women Want – Attracting and Retaining More Patients

How well do you understand your female patients? Do you really know what they want? Discover what this demographic is looking for and how to gear your marketing efforts to attract female consumers.

How to Turn Your Phone Calls into Profits
Coach your staff to handle patient calls effectively with this step-by-step guide. This webinar will explain exactly what it teaks to handle patient inquiries, handle pricing questions, book that appointment, and more.

Generating Revenue From Online Patient Leads

Do you struggle with qualifying patient leads and attracting the right types of patients? Learn about some of the common challenges doctors just like you face and how to overcome them.

How to Market Your Non-Insured Procedures

Find out what types of marketing and advertising campaigns patients without insurance are most likely to respond to. We’ll help you create an effective marketing strategy to book more appointments for non-insured procedures.

Learn How to Turn Leads Into Consultations

Do you know what triggers actually convert a potential patient? Learn the most successful conversion strategies to start booking more consultations and managing patient leads.

Use the Web to Double Your Patient Leads and Revenue

Harness the power of the Internet to increase patient leads and revenue. We’ll introduce you to the benefits of doctor directories like LocateADoc.com, pay-per-click advertising, and social media. You’ll also learn why every practice must have a professional website, and how to get that website listed in the top rankings on Google.

Business Boosting Strategies for Cosmetic Practices

No matter what the economic outlook may be, there are several ways to generate a steady stream of clients and build a successful practice. Learn some of the best practices in sales, marketing, and operations that will benefit your bottom line.

How to Manage and Convert Patient Leads

This Q&A-style webinar will provide you with some insider secrets and tips for managing online patient leads and converting leads into appointments.

Assessing your Staff

Find out why the success of your practice isn’t only contingent on the doctor’s skills and experience, but also on the staff’s ability to handle patients and maintain a high standard of customer service.

Twitter Medical Marketing & 10 Patient Consulting Tips

Find out how to effectively market your practice using Twitter and why you should be using it both as a content marketing tool, and also as a reputation management tool. Discover best practices for posting tweets and maintaining your Twitter profile.

Need more help marketing your practice? Talk to one of our PracticeDock online marketing specialists today!

More content you may be interested in:

• LocateADoc.com Announces New Medical Advisory Board Members
• Need Help Marketing Your Practice Online?
• Converting Patient Leads into Booked Treatments – Part 1
• Converting Patient Leads into Booked Treatments – Part 2
• The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic