Many patients are very price-conscientious when it comes to reviewing treatment options and packages. They may spend days and weeks researching doctors in their area, obtaining pricing during consultations, and comparing national averages to make sure they are making the right decision. For some, the opportunity to get financing for their procedure can be a big draw to your practice.

If you offer patient financing through CareCredit or similar financing provider, or you offer payment plans and financing through a private party, it’s important to promote all of the available payment options so that the price-sensitive patient will choose to proceed with treatment.

Some of the best ways to promote patient financing options include:

1. Creating a patient financing logo or button on your website. Create a separate landing page for financing on your website and make sure it’s easily accessible and visible from the home page. This will help patients learn more within a few clicks.

2. Asking if the patient is interested in financing specials during their first call. Train your office staff to find out if the patient is considering financing their procedure, or if they have the desire to learn more about patient financing specials and offers, when the patient makes a call for more information or wants to book a consultation. This can prepare you to talk about different options available and provide marketing materials when the patient visits you.

3. Ensuring all online profiles indicate that you offer patient financing options. Many patients will “filter” their search results by doctors that offer patient financing ? and those that do not. Make sure you make it to their contact list by updating all of your online profiles and listings so that it’s clear you do offer financing options.