Posts tagged patient lead generation
LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
Premier online physician directory by PracticeDock, LocateADoc.com is partnering with Lead management company, MyMedLeads. This integration will provide doctors with a seamless solution for capturing, managing and converting leads sent from LocateADoc.com.
LocateADoc.com currently has over 150,000 doctors listed in their online physician directory. The company’s own medical advisory board provides the wealth of research and reference material available on the website, making LocateADoc.com a trusted source for educational material. This usually translates into highly qualified leads that are well informed and more likely to convert into a patient.
“We are excited to partner with MyMedLeads.com. Over our 15 years in business, we know the challenges practices face with managing various lead sources,” said LocateADoc.com CEO, Glen Lubbert. “This partnership will provide doctors with the ability to attract new patients, track staff response time, conversion and provide real time ROI for all marketing efforts.”
MyMedLeads, a medical lead management software company, says that their lead management tools will now integrate with LocateADoc.com. LocateADoc.com is one of the leading patient and doctor referral sites that also provides a wealth of information on cosmetic surgery, plastic surgery and other elective procedures.
“LocateADoc.com has an outstanding reputation as a trusted patient referral network in the medical community and we?re very excited to be partnering with them,” said MyMedLeads CEO, Enrique Rangel. “This integration will support our shared mission of providing physicians with high quality leads that are more likely to convert to patients.”
Once a LocateADoc.com patient lead is delivered to the doctor’s office, MyMedLeads takes over to ensure staff members properly manage the lead to increase the likelihood of conversion. The software focuses on refining and optimizing the initial phase of getting leads to schedule a visit. Features like automated follow-up lists, call tracking, email marketing and text message reminders help streamline the pre-patient sales workflow process and ensure prospects are being consistently engaged.
MyMedLeads also provides robust tracking and reporting tools that show the effectiveness of individual marketing channels. “Doctors will now have a high-level view of their LocateADoc.com leads as they progress through the sales funnel,” added Rangel, “Lead activity logs and staff performance reports make it easy to analyze how leads are being handled and what changes could be made to accelerate the conversion rate on these leads.”
As the exclusive one-click doctor directory on the Internet, LocateADoc.com enables users to search and locate a doctor in their area. LocateADoc.com also allows visitors to obtain medical information on a wide variety of procedures, including some of the most comprehensive information on plastic surgery, cosmetic dentistry, and LASIK available. LocateADoc.com is a PracticeDock patient lead referral service.For more information, visit http://www.locateadoc.com or call (888)-834-8593.
A comprehensive lead management tool for the medical industry that captures, manages, and converts prospects to patients. The MyMedLeads.com tool helps manage all inquiries (online & phone) so that you capture virtually 100% of your prospects. It measures the key response time of your staff, offers text
You’ve created an eye-catching doctor directory listing and have already received some inquiries about your practice and service. Now what do you do? If you don’t have a plan in place to manage your leads effectively, you could lose a potential patient to a competitor.
Knowing how to handle your leads is an important part of your online patient marketing strategy, so make sure your staff knows how to follow-up from each inquiry and bring that patient in to your practice!
Here are four important tips for handling leads from your doctor directory listing:
#1: Recognize the Type of Lead Received
Not all leads from your doctor directory listing will be prospective patients. Some may be vendors, others may be doctors looking for someone to refer their own patients too. Even when someone is not qualified for treatment, they may know someone who is. Make sure that you always deliver a high level of customer service and treat every lead with respect. Focus on building a positive relationship with each contact, instead of only trying to book an appointment or make a sale.
#2: Focus on Booking a Consultation with Prospective Patients
When a prospective patient contacts you via the email form in your doctor directory listing or through the dedicated phone number, encourage them to book a consultation rather than an appointment for the service. If you try to sell the service first, the patient may feel intimidated and pressured into booking the appointment. Offer a complimentary consultation so that you can learn more about what the patient is actually looking for, and then proceed to sell the service.
#3: Collect Contact Information at Every Opportunity
Even if a lead is just in the “shopping around” stage, they may be likely to book a consultation or service in the very near future. Make sure you collect their name, address, phone number and email address whenever possible, and ask them if you can add them to your newsletter subscriber list or other contact database. Maintaining contact with your prospects can help to put you and your practice at “top of mind” when they are ready to book an appointment.
#4: Continue to Follow Up
Maintain contact with the lead with a follow-up call, an email message or by sending an invitation to an open house or seminar during your slow seasons. Following up weeks and months after your initial contact can help to keep your patient interested when he or she starts shopping around for services again. A handwritten note or a phone call from the doctor or medical professional can add a personal touch, and may encourage the patient to book an appointment.
Contact a PracticeDock specialist to learn more about the power of directory listings on LocateADoc.com.
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