Posts tagged plastic surgery news
United States Ranked the Plastic Surgery Capital of the World
Mar 28th
Image courtesy of Payman Simoni Blog
The United States continues to be the plastic surgery capital of the world, according to the latest report from the International Society of Aesthetic Plastic Surgeons. Brazil come in at a close second, but the USA continues to outrank other countries based on the number of facelifts, tummy tucks, breast augmentation procedures, nose jobs and other plastic surgery procedures performed each year.
The ISAPS’s statistics are based on 6.3 million surgeries and 8.3 million non-surgical procedures such as laser hair removal, Botox injections, and peels.
According to this report, more than 3.1 million procedures were performed in 2011 alone, accounting for more than 21of total procedures performed around the globe.
Some highlights from this report:
- Demand for plastic surgery in the European market is expected to grow 6.6 percent in 2013
- The most popular country for rhinopolasty (nose jobs) is China followed by Japan, then Brazil
- Breast augmentation is the top surgical procedure in the United States
- The most popular procedure performed worldwide is liposuction
- Blepharoplasty (eyelid surgery) and abdominoplasty (tummy tuck) are the third and fourth most-popular procedures performed by plastic surgeons worldwide
- The United States has the most plastic surgeons, followed by Brazil, China, Japan, and Mexico. The Netherlands and Romania have the least number of plastic surgeons.
- While more than 3.1 million procedures were performed in the United States in 2011, approximately half that (1.44 million) were performed in Brazil. China and Japan took third and fourth places respectively for the total number of plastic surgery procedures performed in 2011.
- Approximately 3.1 million Botox procedures were performed in 2011, accounting for 38.1% of all nonsurgical procedures worldwide.
You can review the complete report by the ISAPS here.
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Facebook, Facetime and Skype Drive Demand for Facial Plastic Surgery
Jul 18th
Several recent studies suggest that facial plastic surgery and cosmetic enhancements are becoming increasingly popular among heavy social media users. Plastic surgeons are reporting that people are now more self-conscious after seeing candid pictures on Facebook photos and even Skype’s iChat video chat feature.
Dr. Schaffner from New York City recently interviewed with Jezebel.com about this emerging trend and states, “With a good degree of frequency, people will come in and say, ‘I saw myself in the mirror but I didn’t really notice it until I saw myself on Facebook or on my iPhone or iPad’…When you look in the mirror you’re seeing a mirror image of yourself. But when you see yourself on social media, you’re seeing yourself the way the world sees you.”
Popular facial plastic surgery procedures include the ‘Lifestyle Lift’, a minimally invasive facelift that is performed under local anesthesia. Other options may include dermal fillers, lip-plumping injections, Botox, and chin implants. Tina Consorti is one patient who underwent a procedure because she didn’t like the way she looked on the Skype video chat web screen. She said that her flaws seemed amplified. She tells Betabeat.com, “I felt like I had a double chin…Going on Skype or FaceTime you definitely see it — it looks twice as big as it normally is. I just wanted a nice clean look when I’m conversing with someone on Skype.”
Demand for chin augmentation procedures has increased dramatically in the past couple of years, and rhinoplasty, fillers, and mini-facelifts may soon be part of this growing trend.
Do you think social media is driving demand for facial plastic surgery procedures? Share your thoughts in the comments below.
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Generation X Outdoes Baby Boomer Generation for Plastic Surgery
Dec 30th
Even in the midst of a sluggish economy, many Americans were still going under the knife to improve their appearance. The latest statistics from the American Society for 
Aesthetic Plastic Surgery (ASAPS) show that Generation X — not the baby boomer generation — accounted for about 43 percent of all procedures performed in 2010. Baby boomers made up about 28 percent of all procedures performed in 2010, almost half the amount of Generation X candidates. The trend may be attributed to the “glamorizing” of plastic surgery procedures and the increase of ads and media images that portray cosmetic surgery as a socially acceptable choice.
Generation X patients were primarily focused on personal improvement and maintenance procedures. Treatments like Botox, VelaShape body contouring, non-invasive fat reduction procedures, and laser treatments were at the top of the list for many Generation X patients. Experts say that both Generation X patients and baby boomers were also very interested in anti-aging therapies and treatments. Wrinkle fillers, skin resurfacing treatments, and skin tightening treatments are just some of the popular treatments that can make subtle changes to the appearance.
Nonsurgical and non-invasive procedures continue to be among the most-coveted procedures for patients on a budget and are expected to remain so through 2012. As more people become comfortable with getting Botox and wrinkle fillers, undergoing liposuction, or trying out new procedures like Zeltiq, doctors around the country might see an influx of new, even younger, patients. Patients with high disposable incomes may be good candidates for packages of procedures which can be much easier to market and promote online and offline.
According to Denise Mann, editorial director of the Consumer Guide to Plastic Surgery, All About Facial Rejuvenation and Breast Implants 4 You, the prediction for 2012 is that more plastic surgeons will be focusing on correcting minor flaws and targeted “trouble” areas. Zeltiq CoolSculpting, a non-invasive fat reduction procedure, is expected to be among the most popular procedures in 2012.
Need help putting together a marketing plan for 2012? Talk to one of our PracticeDock online marketing specialists today!
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