Posts tagged practice blog
Maintaining a blog for your practice doesn’t have to take up too much of your admin time, but you do need a strategy to get the most out of your blogging efforts. Being consistent by updating your blog regularly is crucial for getting any type of response from potential patients.
There are also some best practices you can adhere to throughout your blogging and social media campaign.
Here are six ways to grow your practice blog:
- Choose topics you’re experienced in and passionate about. Write summaries of responses to a recent change in the industry, talk about your experience with a certain procedure or service, and touch upon topics that describe how your practice is different from the rest. Use your blog to differentiate yourself from other doctors and medical professionals in your area, and be very selective with the types of topics you choose.
- Answer common questions. If you receive a lot of queries via email or phone, consider responding to them on the blog. It’s likely that more than just a handful of patients have similar questions, and blogging about the topic can be a great way to attract these patients while establishing yourself as an expert.
- Offer something of real value. Don’t just rehash recent news events or copy an article written by somebody else in your industry. Offer your unique perspective and offer something of real value to the reader. This will encourage more engagement and also position you as an authority in your niche.
- Define your goals and stick with them. Know exactly what you want to do with your blog, and why you want to connect with prospective patients through a blog in the first place. Do you want them to contact you with further questions after reading a post? Promote discounts on services and products? Or, just to provide your audience with industry news? Be specific about what you hope to accomplish with this venture and stick with the plan.
- Push content out to social media channels. Make sure you link your posts to Facebook, Twitter, and other social media sites so all of your social media channels update instantly when you publish a new post. If your blog isn’t set up with social media functionality, make a point about updating each site manually.
- Include contact information at every opportunity. If you’re on Facebook and Twitter, make sure it’s obvious somewhere on your blog. If you want people to call you or send you an email, highlight your phone number and email address at the bottom of each post. Calls to action can be very effective — even when you’re not trying to sell something.
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Posting regularly to your practice blog can help keep patients informed about the latest procedures, allow you to share insights about the industry, and help you develop a professional online presence.
If you want to attract high-quality traffic, there are some specific things you can do when creating your blog posts. Here are some essential tips for maintaining a professional blog for your practice:
Start by looking at the traffic logs of your website. You?ll soon discover dozens of keywords or key phrases that people have used to get there. This data can help you create more content based on what people are already searching for. The more content you have in these areas, the better your chances of achieving a higher ranking on the major search engines. Narrow down your list of keywords to about 15 to 20 when you begin blogging, and start writing blog posts around these topics or phrases.
Make sure you narrow down your focus to practice-specific procedures, treatments and services. Write a blog post about just a single procedure or treatment, rather than a general post that features more than a handful of treatments. Narrowing down your focus to a single topic offers SEO benefits, and also makes it easier for the patient to learn something new. More >