Posts tagged practice marketing

Are you struggling to keep your practice busy year round? Are you tired of trying different marketing strategies that never really seem to work? Don’t miss Dr. Drew Stevens’ new book, “Practice Acceleration!”, available in both print and eBook formats.

Dr. Stevens is a renowned practice management consultant and has written this book for chiropractic professionals. These principals can also be applied to all medical practices to accelerate growth and increase revenue.

Dr. Stevens provides all the guidance you need to build or expand your business, and offers a blueprint for success that any practice can use to turn their business around.

The book covers the following key points:

• Foundations of a successful medical practice
• Creating awareness that brings patients to the reception area
• Key processes that create efficiency and productivity
• Personal development for medical professionals
• Tips for accelerating future success

The book also has an appendix with templates and forms that will help you run your practice more effectively. It contains a set of pre-written letters, prioritization forms, a tracking spreadsheet, marketing activity templates, and contact lead sheets.

You can order ‘Practice Acceleration: Helping Chiropractors Maximize Patient Volume and Revenue’ here.

About Dr. Drew Stevens

Drew Stevens, PhD is a world-renowned practice management and chiropractic marketing coach. He has transformed struggling doctors into wealthy professionals by helping them discover how to run their practice like a business. He is one of the rare practice-management marketing experts who has more than 30 years of practical experience and advanced degrees in strategic marketing and branding. He works with physicians and medicos such as chiropractors to help them implement a process that makes their practice more efficient. He runs one of the most prominent practice management firms in the United States and is the author of six books.

Don’t miss our FREE webinar with Dr. Stevens, “8 Steps to Getting and Retaining New Patients” on July 10.

Need more ideas for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!

More content you may be interested in:

• How Site and Search Retargeting Can Increase Patient Leads
• Use Videos in News Releases for Better SEO
• Need Help Marketing Your Practice Online?
• Why Apologizing May Prevent Patients from Suing You
• Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients

The Boston Globe Magazine recently covered a story about an interesting link between doctors who admit they have made a mistake, and patients who are likely to sue the practitioner or practice.  While many doctors are conditioned to be suspicious of malpractice claims, openly apologizing to the patient may be a step in a positive direction. According to the article, physicians who express some type of remorse or formally apologize for their mistake may end up with slightly more satisfied patients – and patients who are least likely to sue them.

As a medical provider or doctor, it is your responsibility to ensure that you are providing satisfactory services and addressing any concerns your patient may have. However, you may run into situations where you or one of your staff members makes a mistake and this mistake affects the outcome of a procedure or treatment. Even something as simple as neglecting to return a patient’s phone call or email can cause a high level of dissatisfaction that needs to be addressed.

A program at the University of Michigan encourages physicians to reveal their mistakes as early as possible and even offer compensation to patients who might have been harmed in some way. According to experts, revealing the mistake and addressing it swiftly can protect a doctor’s reputation and may even prevent a malpractice lawsuit.

A few ways to apologize for a mistake or error may include:

• Following up with a patient immediately after he or she has expressed their dissatisfaction, either via email or by phone
• Taking the time to understand what the patient is concerned about and why they are unhappy with the situation
• Correcting the issue with compensation or a discount on a corrective treatment or service
• Asking the patient to collaborate on a resolution
• Doing the work necessary to reach a mutual agreement with the patient

Need more tips or ideas for managing your practice? Talk to a PracticeDock online marketing specialist today.

More content you may be interested in:

• Best Practices for Capturing New Patient Leads
• Need Help Marketing Your Practice Online?
• A Look at the Facebook Power User Infographic
• Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
• Use Videos in News Releases for Better SEO

You work hard to ensure you’re putting together creative marketing campaigns each quarter and training your staff to handle your patient leads. But do you have an accurate idea of how much it actually costs to acquire a patient? Even though reviewing financial statements regularly will give you an idea of how much revenue your practice is generating, those numbers don’t give you any idea what your return on investment is for various marketing endeavors.

You need a formula that calculates how much it actually costs to acquire each patient based on how much you spend to attract the patient.

Here are some was to determine your actual cost per patient:

Step 1: Track all expenses related to advertising and marketing. You want to have a solid idea of how much it costs to bring in new patients. You can do this by determining total costs of every single marketing and advertising campaign. Remember to include the cost of salaries you pay to people managing these campaigns, as well as any materials you purchase or investments you make to implement and execute the campaign.

Step 2: Track the number of patients acquired with each campaign. This can be tricky when you are running billboard ads or sending out direct mail pieces, but you can include a special phone number within these marketing campaigns so that you can track response rates. If you are executing an online marketing campaign, you’ll need to track the number of leads generated from the campaign and calculate how many of those leads turned into patients. Don’t be afraid to ask patients how they found out about your practice or a special offer.

Step 3: Divide the total cost of a campaign by the total number of patient acquisitions. This is the basic formula for determining how much it cost to acquire a patient with a specific campaign. For example, if you spent $2,500 on newspaper and magazine advertising and acquired 100 patients from these campaigns, your cost per patient is $250.

After you have a good idea of what your average cost per patient is, you can determine how profitable a patient is by reviewing typical patient purchase history and considering how much a patient might spend with you over their lifetime. The most profitable patients will, of course, be your returning patients because you have only spent that initial amount to attract them to your practice. After that initial ‘investment’, you can look to that patient to book more procedures or make more purchases. This will give you a lifetime value of a patient (LTV).

Need help with your patient acquisition strategy? Talk to a PracticeDock online marketing specialist today!

More content you may be interested in:

• Best Practices for Capturing New Patient Leads
• Need Help Marketing Your Practice Online?
• A Look at the Facebook Power User Infographic
• Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
• Use Videos in News Releases for Better SEO