Posts tagged practice website
PracticeDock Launches New Websites for RSO Medical Associates, ClearWaves Medical Laser Group, and Slim Silhouettes
Jun 14th
PracticeDock is proud to announce the release of redesigned websites for three clients: RSO Medical Associates, ClearWaves Medical Laser Group, and Slim Silhouettes. These practices have brand new websites to complement their practice mission, goals, and branding strategy. All three practices received a comprehensive upgrade that includes a more attractive layout, video integration, before and after photo galleries, and more user-friendly navigation.
RSO Medical Associates offers anesthesia services to hospitals, ambulatory surgery centers, plastic surgeons, and other office-based treatment centers.
Their new website has been redesigned with an eye-catching color scheme, a simple navigation sidebar, and updated patient testimonials. Patients can submit contact information easily right on the home page and will find information on all services offered within a few clicks.
ClearWaves Medical Laser Group specializes in cosmetic procedures including fat reduction, acne treatments, and tattoo removal.
The new website includes a gallery right on the home page to that showcases the practice’s top treatments and services, an attractive before and after gallery, and a document download page to make the patient intake process easier.
Slim Silhouettes specializes in liposculpture with an artistic approach. The practice’s new website features a changing photo gallery on the home page, an easy-to-navigate before and after photo gallery, an FAQs page, and video integration where the surgeon introduces patients to the practice.
The new website makes it easy for patients to find information they need and have a better understanding of what this particular practice can offer.
Does your practice website need a makeover? Talk to one of our PracticeDock online marketing specialists today!
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Why Spelling Mistakes Could Cost You in Online Sales
Jul 22nd
The words you use on your website can have a powerful impact on your web visitors, and will speak to your professionalism and credibility. Poor spelling, grammatical errors and weak sentences could have an impact on response rates and your bottom line.
The Link Between Sales and Website Credibility
According to a recent story from BBC News, an online entrepreneur is reporting millions of UK pounds in lost revenue for online businesses — and all as a result of spelling mistakes on the company’s website. Charles Duncombe, a website analyst, says that he is “shocked at the poor quality of written English”. He points out sales figures could drop dramatically when consumers aren’t sure about a website’s credibility.
Recent statistics from the Office for National Statistic showed that Internet sales in the UK alone were about £527m per week. Much of the communication to close these sales is done with the written word — webpage copy, blog posts, email interactions, online ads and other forms of marketing — so it’s imperative that the language, tone and style used to present your message is absolutely perfect.
Improving Your Website to Increase Patient Leads
Make sure your website has a professional look and helps to establish credibility. Just as in real life, you only have a few seconds to make a great first impression. Poor grammar, bold spelling mistakes and a poorly-designed website can turn patients off and send them straight to a competitor. Take the time to make sure your site appeals to your ideal patients, contains high-quality and relevant information, and is easy to navigate. Consider hiring a professional to create the website for you. If you are creating content for your website yourself, take the time to proofread every piece of content you publish and make sure it reads easily.
The right mix of design elements, pictures and content will help to attract the right type of patient and also help you establish credibility in the online space.
Talk to a PracticeDock specialist about creating a professional website presence for your practice today!
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- Reputation Management and Social Media for Medical Practices
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- How to Handle Negative Reviews About Your Practice Online
- Five Minute Marketing Checklist for Promoting Your Practice Online
Beef Up Your Website Content – New Advice Directly from Google
Jun 2nd
If you’ve noticed your practice website stopped appearing in the top few pages of search results for certain keywords in the past few months, it may have been affected by Google’s “Panda” update.
Google recently changed its algorithm to flush out spammy websites and ensure that people who are using the Google search feature are presented with more accurate results. Some websites have dropped off the search results pages completely, while others have moved up a few levels on search engine results pages.
Make sure your practice website isn’t outranked by a competitor and stays at the top of search results. Modifying your website content is one of the easiest ways to ensure your website doesn’t drop off results pages and can still be found by your target market.
Google makes the following recommendations for anyone who wants to maintain a quality website:
- Provide trusted information
- Avoid spelling, stylistic or factual errors
- Create useful content that is of genuine interest to the readers
- Provide original content or information, including original reporting, research and analysis
- Exercise some quality control over your content
- Edit and proofread your article
- Establish yourself as an authoritative resource on the subject
- Provide insightful analysis and information beyond the obvious — make your content as unique as possible
- Pay attention to detail
One of the key things to remember when writing content for your web pages is to make sure your content isn’t too “thin”. You want to make sure that each and every page is full of high-quality, relevant and useful information and that you are not publishing web pages that are identical or similar.
Be careful about the type of content you post and make sure you are focusing on providing high quality information for the reader. Anything that seems like spam — pages that are “stuffed” with keywords, pages that are full of ads, or content that has been copied and pasted from another site — will negatively affect your search engine rankings and may get you blacklisted from Google search engine results pages.
Talk to a PracticeDock specialist today to find out more about quality website content for your practice.
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Top Reasons for Using a Content Management System
Mar 30th
If you’ve thought about redesigning your existing practice website or launching a brand new website, consider the benefits of a content management system.
Many physicians, surgeons, dentists and other medical professionals spend thousands of dollars to hire a web developer and designer for their website. The web developer is usually the only person who is able to make changes to the site, add pages and edit the content, and may charge a premium hourly rate for these types of services.
If you use a content management system, you can save on these costs by managing basic tasks yourself. Some of the key reasons to use a content management system include:
1. No programming skills required. You don’t need extensive programming or website coding skills to modify and edit your website. Everything can be done through the user-friendly dashboard using a WYSIWYG editing tool.
2. Track how your website is performing. A content management system designed with a robust analytics reporting component will help you see how many people are visiting your site, which pages are the most popular, and how many clicks you are receiving on various parts of the site.
3. Make changes as you go. Having access to the content and display features of your site makes it very simple to make changes on an as-needed basis. Instead of waiting weeks to make a big list of things you want to modify and then sending it along to the web developer, you can go right in and make the changes you want as you need them.
WebSiteDock is a comprehensive, easy-to-use content management system designed specifically for doctors, dentists and other medical professionals. Instead of waiting for a web developer to modify content, update your “About Us” page or make minor changes and edits to your site, you can have one of your administrative staff members manage everything within a few clicks.
WebSiteDock is designed to be very user-friendly so that anyone without programming and design skills can modify their website. It even allows you to optimize your pages for search engines so that you achieve high rankings on search engine results pages.
Contact a PracticeDock specialist today to learn more about WebSiteDock and other effective patient marketing tools.
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- Free Tools for Monitoring Your Practice’s Brand Reputation Online
- How to Handle Negative Reviews About Your Practice Online
Is Your Practice Website Telling Your Story?
Oct 20th
Your practice website is an important element of your marketing campaign and needs to represent your practice in the most positive light. Most patients will spend less than ten minutes browsing your site, and may only spend a few seconds glancing at the home page and other landing pages. First impressions mean everything when it comes to creating your online presence, so you need to make sure your site contains enough information to keep your visitor interested and that it also looks professional.
Some key elements and sections that need to be included on your practice website include:
- Solid marketing copy that explains your areas of expertise and specialties, and the most asked-for procedures
- Pages written with keywords and keyphrases that the majority of patients are using to find information about procedures and treatments in your area
- Your full name, credentials and experience
- Photos of your practice or front desk
- A complete listing of services, procedures and treatments you offer
- Detailed information about each procedure (at least two to three paragraphs) to introduce new patients
- A brief intro message or welcome message from the doctor, to make prospective patients feel comfortable working with you
- A thorough “About Us” page that introduces staff members and lists your mission or vision
- A contact form, e-mail address or phone number on every page, ensuring that the patient can contact you easily when they’re ready to book a consultation
- Testimonials and/or positive reviews from past and current patients
Professionally-written content and an attractive website layout are essential elements for creating a positive experience for your site visitors. Make sure that your practice website is accurately telling your story and representing your practice so that you can set yourself apart from other practices in your area.
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