Posts tagged SEO
Use Videos in News Releases for Better SEO
Sep 20th
Many of your Internet-savvy patients will appreciate watching a video of you, instead of just reading text on a page. A recent survey conducted by Forbes Magazine found that 75% of senior executives said they watched work-related videos per week and another 52% reported that they preferred to watch work-related videos on YouTube once a week. Embedding videos in your press releases could attract more patients and generate interest from those doing a basic keyword search.
Online videos can be a very powerful SEO tool because search engines place a premium on video content for basic keyword searches. Publishing your video on YouTube and also embedding it into a press release can power up your SEO strategy and increase your reach.
Key benefits of using video in your press releases include:
- Increasing your Web visibility
- Grabbing the attention of potential patients, industry professionals, and even the media
- Making it easy for your content to be shared across other networks and websites
- Increasing your brand presence online
- Generating direct website traffic to your practice site
- Driving traffic (namely potential patients) to your website, blog, or a news story
- Generating more publicity for your practice
Be creative with your video presentations and think of some different ways to promote these videos with your online marketing strategy. Embedding video in your press releases, having a video attached to your doctor profile, and sharing your video across the major social networks are a few ways to get started.
Talk to one of our PracticeDock online marketing specialists today for more information about video marketing.
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Tips for Writing a Successful Press Release for Your Practice
Sep 6th
Submitting press releases to newswires and editorial teams is a great way to promote news about your practice, services, or new products
you’re offering. These press releases are quickly picked up by the major search engines and many end up in some of the most widely-read news feeds. Knowing how to write a press release that attracts readers and also spotlights your practice is an important part of your online marketing strategy.
Here are some useful tips for writing impactful press releases for your practice:
- Write a strong headline. Your headline is what web readers will see first and can determine whether or not someone will click through to learn more. Keep it short and succinct, but make sure you’re including keywords and a meaningful message that will generate a response.
- Create a strong summary. Your summary should explain exactly what the news is about and shouldn’t be longer than two or three sentences. Think of the summary as the main point of the press release. You will include this in the description box of your press release and also at the top of your piece.
- Identify yourself right away. Readers need to know who is providing this information so they can determine whether this is a credible source for the news you are sharing. Don’t be afraid to include the name of the doctor or practice in the first paragraph and continue to reference the source throughout the release.
- Include quotes. Including a quote from a practice manager, doctor, or other authority is another good way to establish credibility with a press release.
- Write in a professional tone. Avoid any slang expressions and make sure your press release doesn’t sound more like an advertisement than a news piece. Keep the tone professional and avoid any type of hype.
Need help with your online marketing strategy? Talk to one of our PracticeDock online marketing specialists today!
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Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
Aug 30th
We’ve discussed a number of different online marketing strategies and tools that our doctors are using to attract more patients and build their online presence these past few months. If you’re like many medical professionals just starting to put together your marketing campaign, you may be wondering how effective these tools and approaches really are.
A radiation oncologist from Tampa, Florida shares some of her experiences with different online marketing strategies below. We’ve found that many of our PracticeDock clients enjoy similar successes, and we provide a number of online marketing tools to help you attract those high-quality leads month after month.
Jamie Cesaretti, MD shares her experience with medpageTODAY’s KevinMD.com here. Here’s a summary of her successes, and some of our suggestions for making these strategies work for your practice:
- Online physician directories. Dr. Cesaretti explains, “To break the referral pattern, I updated and posted my physician profile for free on an online physician directory, ratings, and reputation management website.” Our doctors use our LocateADoc.com directory and lead generation network to do the same thing, and can enjoy the benefit of a professional profile and web presence after our recent website re-launch.
- Paid listings. Dr. Cesaretti reports that she paid a nominal monthly fee to secure a spot for a paid search listing. This helped to ensure she appeared on the first page of organic search results and she targeted certain keywords for patients looking for Tampa doctors. PracticeDock also offers paid search or Keyword Marketing packages to help you attract qualified prospects.
- Professional website. Having a professional website is critical to your success with any online marketing campaign. Dr. Cesaretti points out, “Practically every practice has a website for marketing purposes.” Take advantage of our Website Control solution to set up and manage your professional website. You’ll also need an SEO Marketing strategy to ensure your website is found on the major search engines and is optimized to rank high on local search.
Talk to one of our PracticeDock online marketing specialists to learn more about the most effective online marketing strategies available for your practice!
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PracticeDock Now Offering Advanced Medical Marketing SEO Services
Apr 19th
If your practice isn’t showing up on page one of Google search results, many prospective patients are probably going to one of your competitors. It’s now more important than ever to make sure your practice has enough exposure online.
Certain types of search engine optimization (SEO) techniques can help you climb to the top of the major search engines and attract high-quality leads. PracticeDock has recently introduced the PracticeDock SEO Marketing package which helps doctors like you get an attractive ranking on Google, Bing, and Yahoo!.
We’ve put together a comprehensive package of services that improve the visibility of your business and also keep track of how your website is ranking with a custom analytics interface.
This advanced medical marketing SEO package includes:
- Keyword research and selection for specialty medical practices and practices that promote non-insured procedures
- Medical website content writing, optimization, and implementation
- Installation of analytics software and other reporting tools
- Submission to Google, Yahoo!, Bing, and more than 400 online directories and major data feed services that provide information to YellowPages, Dex, Yelp, and White Pages online
- Article writing and marketing for doctors
- Link building service
- Website submission and articles to social sharing sites
- Monthly reporting
We are also offering ongoing SEO consulting for all of your business needs. We have more than 13 years of SEO experience and have helped hundreds of doctors just like you attract high-quality leads and book more consultations or procedures.
Want to learn more about the PracticeDock SEO Marketing package? Talk to one of our PracticeDock online marketing specialists today! CLICK HERE.
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Proven Tips for Getting Your Website to the Top of Search Engine Rankings
Apr 9th
Did you know that 37% of all clicks go to the doctor who has the #1 position on the search engines? Make sure your practice website is at the top of local and organic search results pages with the right optimization strategy.
Only some doctors have been successful with creating a website that climbs all the way to the top of the search engine results pages. It’s imperative that you are found where and when your patients are searching for your specialty.
You need to stay competitive because more than 90 percent of searchers click on businesses listed on Page 1 of the search engines and more than 60 percent of searchers will end up clicking on the top three results.
Here are some proven ways to get your website to the top of search engine rankings:
- Boost your Google Places and Map Rankings. You need a solid local search engine optimization (SEO) strategy to achieve top placement on the results pages on Google Places and Google Maps. Remember that a local SEO strategy is different than traditional SEO.
- Optimize your website with the right content. When you’re ready to add content pages to your website, you have to make sure that you are using the right keywords throughout each page. Don’t overlook the importance of keyword research and selection for your particular practice or specialty.
- Submit your site and content to online directories. Another effective way to improve SEO is to make sure your site and main content pages are manually submitted to Google, Yahoo!, Bing, and dozens of major data feed services that ping directories such as YellowPages, White Pages, Dex, and Yelp.
- Implement a link-building strategy. You need credible websites to link directly back to yours as this gives your website more credibility. This must be an ongoing project for your website marketing.
- Publish articles and blog posts. Writing articles with a link back to your website and then publishing them (with permission) on complementary websites can also be an effective link-building strategy. You can also publish a blog as an addition to your site. Update your blog regularly with valuable content and you?ll be able to climb to the top of search engines and also generate a strong following.
Take a look at these SEO marketing case studies for examples of proven methods to help your website get to the top of search engine rankings.
Need help with SEO marketing? Talk to one of our PracticeDock online marketing specialists about our NEW PracticeDock SEO Marketing package!
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Picking Powerful Keywords for SEO
May 19th
If your practice website or LocateADoc.com profile page doesn’t contain copy with the right keywords and phrases, the search engines won’t even “see” you.
Picking powerful keywords offers a great SEO benefit by helping the search engines index your site quickly and climb to the top of search engine results pages.
Confused about how this works? Talk to a PracticeDock specialist today about improving your content. We can provide you with tips and SEO tools to better optimize your website for the search engines.
The Power of Keywords
When your patients are looking for information about your practice, searching for surgeons in your city, or are interested in a specific procedure, they are likely to use one of the major search engines to conduct their search. Your patients will be typing in a certain keyword — or string of words — based on what they are looking for. Any pages of your site that contain these keywords and phrases will show up higher on the search engine results pages than those that don?t. So how do you know what keywords your patients are using?
Some of this seems like common sense. For example, patients looking for breast augmentation doctors in their city might simply type “breast augmentation doctors + city name”. But, research shows that this isn’t always the case. Thanks to Google?s Keyword Selector Tool, we can find out what people are typing in the search box on a given topic or category. It turns out that a good number of patients in your city are actually using the keywords “boob job” or “breast implant doctor” when conducting their searches.
Given this information, it’s important that certain pages of your site contain these other keywords and phrases.
Performing a Keyword Analysis
In order to find out exactly what your target patient is looking for, you’ll need to run a keyword analysis. This can take some time, and in some cases, could be a trial and error process. Let one of our experienced PracticeDock specialists guide you with the tools that will help you attract your target customer and generate more patient leads!
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