Posts tagged video marketing
FREE Whitepaper: How Doctors Can Use the Power of Video Marketing to Attract More Patients
Aug 9th
Did you know that the average Internet user would rather watch a video than read about your business? Doctors who embed videos into their profiles and on their websites can attract more patients and grow their practice with less hands-on effort than doctors with text-only profiles. A doctor video could be just what your practice needs to create a professional online presence, and reach as many potential patients as possible.
Download your FREE whitepaper: “How Doctors Can Use the Power of Video Marketing to Attract More Patients” NOW and discover what your marketing strategy is missing!
This free paper shows you everything you need to how about marketing to patients using online video, and also explains the type of impact you can expect from your efforts.
The whitepaper will teach you:
- How video marketing helps your practice and patients
- Types of medical marketing videos – and how to use them effectively
- Benefits and uses of doctor marketing videos
- How videos can boost search engine rankings
- Research that explains why and how video works in today’s online world
- Sample doctor videos for private practices
- The video production process and starting costs
- …and more!
Download your FREE whitepaper today!
Would you like to learn more about video marketing and other effective online patient marketing strategies? Talk to an expert in our PracticeDock Video Services department by calling (866) 649-7589, and we?ll show you exactly what you need to get started!
More content you may be interested in:
- Using Online Video to Achieve Top Google Search Engine Rankings
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
Using Online Video to Achieve Top Google Search Engine Rankings
Aug 2nd
If you’ve Googled your name or your practice’s name lately, you may have found that you’ve dropped in rankings and can’t seem to get to the first-page of Google search results anymore. Google continues to change its algorithms and it’s become increasingly difficult to get to the top of Google search results across all industries.
However, Google is now delivering “blended” search results where images and videos are pushed to the top of the page. Here at PracticeDock, we’ve found that doctors that have videos added to their profiles have a much higher chance of getting on that coveted first page of search results.
Take a look at the screenshot below and you’ll see how a liposuction doctor in Tampa achieved such high rankings just from video. The video search results show up right under another doctor’s website, increasing the chances that a patient looking for a Tampa liposuction doctor will click through to learn more.
We’ve seen countless examples like these, which is why we encourage our doctors to add a video component to their profile. Not only will this video show up in search results, but the doctor profile will have more valuable content for the patient and can also be indexed on the search engines.
More search engine experts are realizing that Google indexes video content fairly easily, and that search engine crawlers also rely on the title of the video and description to index the content. Video SEO is a winning strategy and will continue to be an important component of any online marketing campaign.
PracticeDock can help you achieve those top Google rankings with a powerful and compelling video, or set of videos!
Talk to one of our PracticeDock online marketing specialists today to learn more about the power of video marketing and search engine optimization.
More content you may be interested in:
- Add a FREE doctor listing on the NEW LocateADoc.com and get 2 FREE patient leads!
- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
- Best Practices for Attracting Patients Using Pinterest
How Medical Practice Video Marketing Can Attract More Patients
Mar 8th
Many medical practices struggle with attracting new patients. Few know how to present their services in a fresh, unique and innovative way.
Medical practice video marketing can help you stand apart from other doctors and medical professionals in your area.
Video marketing is an effective, interactive and highly-engaging way to attract new patients. According to a study by NovaGreenMedia, video added to small business profiles increases the number of business profile views more than 100%, the number of profile clicks by more than 30%, and the number of calls generated by more than 18%.
If you don’t have time to meet with hundreds of prospective patients who are only inquiring about your practice and services, consider presenting your practice with a video marketing campaign online.
A short, simple, professionally-edited video can convey your core message to hundreds, even thousands of prospective patients. Your video can also be found easily on the major search engines. Videos allow you to connect with patients before you even meet them.
Some of the key benefits of video marketing for your medical practice include:
- Easy way to convey your core message to prospective patients
- Inexpensive marketing solution that can fit your budget
- Distribution to YouTube for a wider reach and more exposure
- Search engine optimization benefits
- Drives more high-quality leads to your medical practice’s Folio page
- Efficient and targeted way to present your practice to prospective patients
A 30-second video is enough to explain your mission, services and even introduce yourself and staff members to the patient. Video marketing adds that “personal touch” to your marketing efforts, and will give you that all-important “face time” you need with the patient before they even book a consultation!
Contact the PracticeDock marketing professionals to learn more about medical practice video marketing.
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