Posts tagged webinar
FREE Webinar: Attract More Patients with a Keyword Marketing Strategy
May 8th
Launching an online marketing campaign for your practice may require both a local and national approach. For example, a dental clinic might only be interested in attracting patients in the local community or neighborhood, while a cosmetic surgeon might be interested in attracting patients from around the country.
The Internet has changed the way patients search for your business and you need a targeted marketing strategy using paid listings, geo-targeting, and pay-per-click (PPC) advertising campaigns to maximize your reach.
Join us for a FREE webinar, “Attract More Patients with Google Search (and Other Targeted Keyword Online Marketing Strategies)” with Seth Winterer, PracticeDock’s Healthcare Digital Media Consultant, on Wednesday, May 15 at 1 p.m. EST.
We’ll discuss the most successful keyword marketing practices to attract more high-quality leads and maximize your marketing budget.
Key topics include:
- How to implement a Keyword Marketing Program (PPC Advertising)
- Why paid listings can be valuable for your practice
- How to set up a successful Google Adwords campaign
- The value of keyword research and how to incorporate keywords and phrases into your online marketing strategy
- How we can track response rates and tweak your marketing campaigns based on results
- How to maximize your online ad spending with paid listings, map listings, and top organic rankings on the major search engines
- The seven essentials of any effective online marketing campaign
- Understanding conversions
- …and more!
Reserve your spot for the FREE webinar NOW!
Need help with your online marketing strategy? Talk to one of our PracticeDock online marketing specialists today!
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On Demand FREE Webinar: Booking 75% of Your Patients In-Office
Mar 5th
Did you know that the initial phone call with a patient is what will dictate whether the patient will book an appointment for a consultation or procedure? Learn how to increase the percentage of patients that are booking procedures in your office before they leave or need a call back!
Join us for this FREE on-demand webinar, “Booking 75% of Your Patients In-Office“ with guest speaker Jon Hoffenberg, Executive Vice President and Co-Founder of the YellowTelescope Management Team.
This webinar covers the following key topics:
- Why the closing/booking ratio is NOT based on you, but on that first phone call with the patient
- How to properly “weed patients in” with a patient education approach
- How to pre-qualify patients for financing plans
- Why it’s so important to focus on those initial points of contact and communications with your patient
- How to increase the percentage of in-office booked procedures effectively
- …and more!
This webinar outlines exactly what it takes to book those patients in-office, thereby reducing the time, money, and resources spent on trying to build up that client base. We’ll show you exactly what it takes to increase your in-office booking percentages and convert those leads with ease.
Watch On Demand Now ”Booking 75% of Your Patients In-Office”
Talk to one of our PracticeDock online marketing specialists for more ideas on converting patient leads.
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FREE Webinar: Creating a Quality Patient Experience & Customer Service Will Generate More Sales
Jan 29th
Book more appointments and generate more sales each month by training your staff how to provide the highest level of customer service. Training your staff about the patient experience and ensuring they are providing the best customer service possible will
help you run a successful practice.
Join us for our FREE webinar, “Creating a Quality Patient Experience & Customer Service will Generate More Sales” on February 13, 2013. This presentation will be led by our Director of Sales Development, Greg Brewer. You?ll find out how to create an “Office Wide Culture” that will ensure every staff member truly understands what your patient needs and can guide them through the sales process ? without sounding like a salesperson.
Key topics covered in the upcoming webinar:
- The Seven Deadly Sins taking patient inquiry calls and how not to make them
- Importance of taking care of your patients from the moment they contact your practice
- How customer service is linked to your reputation
- How to really listen to your patients
- It Takes so Little to be Above Average in the Patients eyes
- ?and more!
Reserve your spot for our FREE webinar today!
Need more ideas to help you run a successful practice? Talk to one of our PracticeDock online marketing specialists today!
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- Need Help Marketing Your Practice Online?
- Converting Patient Leads into Booked Treatments – Part 1
- Converting Patient Leads into Booked Treatments – Part 2
- The Best and Worst Times to Post on Facebook, Twitter, LinkedIN, Google+ and Pinterest Infographic
FREE Webinar: Effectively Reaching Out to Ethnic and Niche Markets
Dec 27th
One of the biggest challenges most practices face during an economic downturn is attracting new patients. Knowing how to market your services effectively can be a trial and error process. You need to make sure you don’t overlook some of the specialty niche markets out there. Tapping into ethnic markets and other niche markets could be just what you need to keep your practice busy during a slow season, or just to build up your patient base.
Certain groups may be comprised of your ideal patients and could be very interested in booking services that meet their unique needs. You need to understand what these patients really want, and find ways to reach out to them with the right marketing messages.
WATCH LIVE WEBINAR NOW, “Effectively Reaching Out to Ethnic and Niche Markets”
Cheryl Whitman, Founder and CEO of beautiful forever will explain what these niche markets look like, and how you can start marketing your services to different groups. She will cover the following key topics:
- Understanding what makes up different niche markets
- Using the right marketing messages to target niche markets
- Creating culturally-sensitive messages and responses
- Designing culturally- and ethnically-distinct marketing collateral
- Importance of showing respect for the patient’s ethnicity and lifestyle choice
- …and more!
Need more tips and advice for marketing your practice? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
FREE Webinar – Secrets of What Women Want: Attracting and Retaining More Patients
Aug 13th
One of the keys to success for attracting the right patient is knowing exactly what they want.
In 2011, 91 percent of cosmetic procedures were performed on women. Your female patients probably make up a good portion of your business, so it makes sense to market directly to these women with innovative marketing campaigns and strategies.
Join us for an exclusive webinar presented by Cheryl Whitman, CEO of Beautiful Forever Consulting, for an in-depth look at what these women are really looking for, and how to get them into your practice!
NOW ON DEMAND – CLICK HERE TO VIEW
Cheryl will discuss this target market in detail, giving you a better idea of who these patients are and what they are looking for when searching for a doctor. She will cover the following key topics:
- How the female consumer is driving the economy
- How to build trust with your patients – and encourage referrals as a result
- Trends and statistics of female consumers today
- Top surgical and non-surgical cosmetic procedures performed on women today
- What it really takes to market your practice to women
- What you can do to attract and retain more of your female patients
Cheryl Whitman is an internationally-recognized pioneer in medical spa and aesthetic medical business consulting. She is a published author, speaker, and cosmetic marketing specialist, and spearheads a successful team of aesthetic business consultants and business professionals as founder and CEO of Beautiful Forever. Her diverse background and years of experience have helped her clients improve their business practices, and their bottom lines.
We invite you to “meet” Cheryl during this exclusive presentation with PracticeDock!
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- Need Help Marketing Your Practice Online?
- Reporters Looking for Medical Experts
- PracticeDock Offering FREE Custom WEB-SEO Rank Report
FREE Webinar: Generating Revenue from Online Patient Leads
Feb 6th
Are you wasting your time when it comes to attracting patients to your practice and booking consultations? If your staff isn’t properly trained to handle patient leads and pre-qualify leads received online, you could be losing thousands of dollars in revenue each month! Join us for our FREE webinar, “Generating Revenue from Online Patient Leads” NOW ON DEMAND
Our Director of Sales Development Greg Brewer will be leading a discussion about best practices for communicating with online leads, and offering tips on pre-qualifying leads so that you can book consultations that turn into appointments for a procedure.
Lead generation and nurturing is one of the biggest challenges for doctors and practices today. You don’t want to miss out on the opportunity to book more appointments through online channels!
This presentation will include a discussion about the following key points:
- What exactly is a “quality lead”?
- How to communicate effectively with online leads
- Critical techniques and strategies for qualifying a lead before a consultation
- Step-by-step guide to turning a lead into a consultation, and then a procedure
- Generating re-interest from old patient leads
PracticeDock works with doctors and medical professionals across all specialties; we know exactly what types of leads you are working with and what types of marketing challenges you face. Our webinar will help you gain a better understanding of how to nurture online patient leads and pre-qualify patients so that you aren’t wasting your time and resources. Our sales team has developed a solid, proven plan for managing online leads and we’ll be sharing some essential tips during this FREE presentation.
Need help marketing your plastic surgery practice online? Talk to one of our PracticeDock online marketing specialists today!
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- Generation X Outdoes Baby Boomer Generation for Plastic Surgery
- Attract More Patients with the NEW LocateADoc.com Recommendation Button!
- Need Help Marketing Your Practice Online?
- Train Your Staff to Secure More Appointments with Call Tracking
FREE Live Webinar: How to Market Your Non-Insured Procedures
Nov 7th
Encouraging prospective patients to book a procedure that isn’t covered by insurance isn’t always easy. How do you book elective procedures without focusing so much on the price?
PracticeDock will be hosting a FREE webinar, How to Market Your Non-Insured Procedures on November 17, 2011 at 1 p.m. EST to answer this question and help you market elective procedures more effectively. WEBINAR IS NOW ON DEMAND Click Here to View
Whether you’re a cosmetic surgeon or a cosmetic dentist, you’ll learn exactly what types of marketing and advertising campaigns your target market is likely to respond to. You’ll learn why you need to build up a library of content and how SEO plays a critical role in attracting patients who are ready to book that appointment.
This FREE live webinar will cover the following key concepts:
- Why you need to shift your focus from an educating mindset to a selling mindset
- What factors influence the patients’ decision-making process
- How to get your practice found online
- How social media can help you attract more patients
- What website search engine optimization (SEO) means and why it plays a critical role in your online marketing strategy
- How to establish trust and authority in your field
- Why before and after galleries are so powerful
- How to offer financing for non-insured products
- …and more!
Reserve your spot now by signing up for our FREE webinar here. The live webinar is scheduled for November 17, 2011 at 1 p.m. EST and will run for about 30 minutes. This session includes a brief question and answer session with a PracticeDock marketing specialist so feel free to bring a short list of questions you specifically want answered during the event.
Need help launching a successful online marketing campaign? Talk to one of our experienced PracticeDock marketing specialists today!
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