Posts tagged website
One of the biggest challenges with online marketing is attracting high-quality leads and customers that convert. PracticeDock has developed several effective online marketing tools for doctors and practices ready to move forward with an online marketing campaign, and our newest product — Site & Search Retargeting — is taking things one step further.
Site and search retargeting allows us to collect user data and use that information to create and run targeted ads. It relies on a site visitor’s search habits and activity, taking into account what types of keywords they are using to arrive at your site, and what they do when they reach a site.
Here’s a closer look at how site and search retargeting can increase patient leads:
How Site Retargeting Works
When a prospective patient visits your website, we can collect data (in the form of cookies) about that site visitor. Our technology captures and remembers the site visit and when that same patient surfs the Web and visits a site in the PracticeDock Display Network, our system will display a targeted ad. The prospective patient will see this ad and can click through to visit your website, fill out a contact form, or give your office a call.
How Search Retargeting Works
When a prospective patient enters a search term related to your business, such as “cosmetic dentists in Atlanta”, or “liposuction in Chicago”, they can click on a partner site and our technology will identify them by the search terms they used. As they continue surfing the Web and visit a site in the PracticeDock Display Network, a site in our network will recognize the patient and display a retargeted ad. At this point, the prospective patient will see the ad and can click through to visit your site.
The PracticeDock Display Network provides access to over 6 billion impressions per day and reaches 90% of the online audience. It’s an impactful way to attract those high-quality patients and reach patients that are likely to convert.
Learn more about PracticeDock Site & Search Retargeting here.
Need help with your online marketing campaign? Talk to one of our PracticeDock online marketing specialists today!
More content you may be interested in:
- Case Study: How a Doctor Leverages Online Marketing Tools to Attract More Patients
- Use Videos in News Releases for Better SEO
- Need Help Marketing Your Practice Online?
- Content Marketing Tip: Use Infographics to Drive More Patient Leads
- LocateADoc.com Announces MyMedLeads Integration, Providing Doctors’ Offices with Enhanced Lead Tracking and Management Capabilities
Your practice’s website is one of the most powerful marketing tools for attracting new patients, showcasing your procedures, and for highlighting your staff’s work and accomplishments.
Updating your website regularly with fresh content will help you maintain the highest possible search engine rankings, making it easier for prospective patients to find you.
In addition to regular updates, it’s important to supply your website with content that contains targeted keywords, and is completely customized for your practice.
Avoid using generic content or adding articles that have been ‘lifted’ from another site, because these strategies can prevent you from getting your site indexed on the major search engines. Today’s patient is looking for fresh information and wants to be educated about your specific practice, procedures and techniques.
If you don’t have the resources to create this unique content yourself, consider outsourcing the project to a professional content provider. More >