 LocateADoc.com is extremely easy – your ROI is completely trackable. The number of leads I get from LocateADoc.com far exceeds the number of leads I get from my website. 
- Eric M. Joseph, MD.,
Dual board-certified ENT and Facial Plastic Surgeon
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Challenge
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Dr. Joseph was unhappy with the amount of Web traffic his practice website, ericmjoseph.com, was receiving. His practice site also was not showing up in the search engines under his zip code.
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Dr. Joseph was receiving very little patient leads from his website, and wanted to find an online solution that would increase his Internet exposure.
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Solution
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In 2007, Dr. Joseph enlisted the help of PracticeDock’s lead generation solution, LocateADoc.com, with the goal of increasing his Internet exposure and his online patient leads.
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LocateADoc.com is a patient lead generation system which has been delivering pre-qualified, quality patient leads to physicians since 1998.
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Doctors listed on LocateADoc.com create their own Web page or "Folio Page" within the LocateADoc.com site which captures patient leads. Doctors on LocateADoc.com are able to use real-time tools to track the success of the program down to their exact Return On Investment (ROI).
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Results
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By adding PracticeDock’s lead generation solution to his marketing mix, Dr. Joseph received:
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A total of 3,766 visitors on his LocateADoc.com Folio Page within a 12 month period. That’s an average of 313 visitors a month.
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Of those total visitors, an average of 7.82% converted to leads.
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A 137.5% increase of Folio Leads within the first seven months on the LocateADoc.com program
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An average of 25 leads per month and almost 300 more leads a year to his practice.
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Feedback
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Dr. Joseph stated, "I’m an extremely happy customer. LocateADoc.com was influential in increasing the number of Internet consultations. It fulfilled its promise."
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For doctors considering a trackable Internet marketing program, Dr. Joseph recommends LocateADoc.com.
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"It’s a wonderful product, and very easy to track the ROI for."
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He also emphasized that doctors must invest in their LocateADoc.com Folio Page. "You have to spend time on it at first. Once a year sit down and go over the content. Put verbiage that you’re comfortable with, and get the listing to a place where you like it. Post testimonials, and upload before and after photos. It works."
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